Social Media, Big Data and Oracle #Cloudworld

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Social Media, Big Data and Oracle #Cloudworld

  1. 1. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13
  2. 2. Social Media Social Networks Social Media is Return Visits Customers visit a site 9x more stay 5x as long (Source: McKinsey) laurelpapworth.com IMAGE: http://www.customerinsightgroup.com/Wednesday, 13 March 13
  3. 3. Social Media Social Networks Attention Economy: Earned not Bought 4x un-aided brand recall vs SEM (Source: NFO) laurelpapworth.com IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
  4. 4. Social Media Social Networks Customer to Customer: C2C sales Social Recommends: $0-10 vs $10-$400 laurelpapworth.com IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
  5. 5. Social Media Social Networks Social Customer Service and Technical Support 5x-10x more cost effective than phone support laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  6. 6. Social Media Social Networks Customers line up to speak to Customer Service.... Not Marketing or PR laurelpapworth.comWednesday, 13 March 13
  7. 7. Social Media Social Networks Chompon - Customer Shares to Customer Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  8. 8. Social Media Social Networks Eventbrite - Attendee Shares to Attendee Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  9. 9. Social Media Social Networks Just Giving - Donator to Donator Just Giving: Facebook Share (6 needed per donation) $8 per like. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  10. 10. Social Media Social Networks Amazon - transactions on Facebook, iPhone (API) Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  11. 11. Social Media Social Networks eBay - transactions on Facebook, iOS, Blogs 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  12. 12. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13
  13. 13. Social Media Social Networks Google From APIs laurelpapworth.comWednesday, 13 March 13
  14. 14. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13

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