Social Media, Big Data and Oracle #Cloudworld
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media, Big Data and Oracle #Cloudworld

  • 4,527 views
Uploaded on

discussing negative criticism,

discussing negative criticism,

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,527
On Slideshare
3,992
From Embeds
535
Number of Embeds
4

Actions

Shares
Downloads
46
Comments
0
Likes
4

Embeds 535

https://twitter.com 417
http://laurelpapworth.com 97
http://bigdatapress.com 20
http://tweetminster.co.uk 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13
  • 2. Social Media Social Networks Social Media is Return Visits Customers visit a site 9x more stay 5x as long (Source: McKinsey) laurelpapworth.com IMAGE: http://www.customerinsightgroup.com/Wednesday, 13 March 13
  • 3. Social Media Social Networks Attention Economy: Earned not Bought 4x un-aided brand recall vs SEM (Source: NFO) laurelpapworth.com IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
  • 4. Social Media Social Networks Customer to Customer: C2C sales Social Recommends: $0-10 vs $10-$400 laurelpapworth.com IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
  • 5. Social Media Social Networks Social Customer Service and Technical Support 5x-10x more cost effective than phone support laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 6. Social Media Social Networks Customers line up to speak to Customer Service.... Not Marketing or PR laurelpapworth.comWednesday, 13 March 13
  • 7. Social Media Social Networks Chompon - Customer Shares to Customer Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 8. Social Media Social Networks Eventbrite - Attendee Shares to Attendee Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 9. Social Media Social Networks Just Giving - Donator to Donator Just Giving: Facebook Share (6 needed per donation) $8 per like. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 10. Social Media Social Networks Amazon - transactions on Facebook, iPhone (API) Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 11. Social Media Social Networks eBay - transactions on Facebook, iOS, Blogs 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 12. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13
  • 13. Social Media Social Networks Google From APIs laurelpapworth.comWednesday, 13 March 13
  • 14. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13