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Social Media, Big Data and Oracle #Cloudworld
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Social Media, Big Data and Oracle #Cloudworld

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  • 1. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13
  • 2. Social Media Social Networks Social Media is Return Visits Customers visit a site 9x more stay 5x as long (Source: McKinsey) laurelpapworth.com IMAGE: http://www.customerinsightgroup.com/Wednesday, 13 March 13
  • 3. Social Media Social Networks Attention Economy: Earned not Bought 4x un-aided brand recall vs SEM (Source: NFO) laurelpapworth.com IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
  • 4. Social Media Social Networks Customer to Customer: C2C sales Social Recommends: $0-10 vs $10-$400 laurelpapworth.com IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
  • 5. Social Media Social Networks Social Customer Service and Technical Support 5x-10x more cost effective than phone support laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 6. Social Media Social Networks Customers line up to speak to Customer Service.... Not Marketing or PR laurelpapworth.comWednesday, 13 March 13
  • 7. Social Media Social Networks Chompon - Customer Shares to Customer Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 8. Social Media Social Networks Eventbrite - Attendee Shares to Attendee Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 9. Social Media Social Networks Just Giving - Donator to Donator Just Giving: Facebook Share (6 needed per donation) $8 per like. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 10. Social Media Social Networks Amazon - transactions on Facebook, iPhone (API) Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 11. Social Media Social Networks eBay - transactions on Facebook, iOS, Blogs 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. laurelpapworth.com https://www.facebook.com/Telstra24x7Wednesday, 13 March 13
  • 12. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13
  • 13. Social Media Social Networks Google From APIs laurelpapworth.comWednesday, 13 March 13
  • 14. Social Media Social Networks laurelpapworth.comWednesday, 13 March 13