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Social Media Social Networks               SOCIAL MEDIA, SOCIAL NETWORKS                            Textlaurelpapworth.com
Social Media Social Networks                                             Laurel Papworth           •slides at http://slide...
Social Media Social Networkslaurelpapworth.com
Social Media Social Networks                     http://laurelpapworth.com/courseslaurelpapworth.com
Social Media Social Networks                     Social Medialaurelpapworth.com
Social Media Social NetworksThere’s nothing wrong with the term...                      Social Media laurelpapworth.com
Social Media Social NetworksThere’s nothing wrong with the term...                      Social Media              ... exce...
Social Media Social NetworksThere’s nothing wrong with the term...                      Social Media              ... exce...
Social Media Social NetworksThere’s nothing wrong with the term...                      Social Media               Travel ...
Social Media Social NetworksThere’s nothing wrong with the term...                      Social Media               Travel ...
Social Media Social NetworksThere’s nothing wrong with the term...                      Social Media               Travel ...
Social Media Social Networkslaurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993laurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993             2009: 11 million dollarslaurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993             2009: 11 million dollars     178 Kiosks mobile...
Social Media Social Networks  Participatory Budgeting since 1993              2009: 11 million dollars      178 Kiosks mob...
Social Media Social Networks  Participatory Budgeting since 1993              2009: 11 million dollars      178 Kiosks mob...
Social Media Social Networks  Participatory Budgeting since 1993              2009: 11 million dollars      178 Kiosks mob...
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networks                           In other words:            The future is Intelligent Web not Social...
Social Media Social NetworksFrom Shallow to Deep Social Media Engagement                                                La...
Social Media Social Networks                     Not A Single Conversationlaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networks                     The Guardian Hires Local Bloggerslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networks Travvieslaurelpapworth.com
Social Media Social NetworksMultiple spokeslaurelpapworth.com
Social Media Social NetworksMore than one spokelaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @Si...
Social Media Social Networks                           Hub: Website, Blog                         Content:YouTube, Flickr,...
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networks                                          SOCIAL MEDIA PRESS RELEASE                          ...
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networks                     Wordpress.com                             or                      Wordpre...
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networkslaurelpapworth.com
Social Media Social Networks                                             Laurel Papworth           •slides at http://slide...
Social Media and Travel writers
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Social Media and Travel writers

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My presentation on Social Media to Australian Society of Travel Writers in November 2010

Published in: Travel
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  • free to air tv in trouble dropping ratings\n
  • Future of Melbourne Wiki, NZ Police Act\n
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  • Future of Melbourne Wiki, NZ Police Act\n
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  • TAT augmented reality facial recognition movie \n
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  • The Guardian, BBC News Atlantic, The Atlantic\n
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  • notquitenigella not quite nigella\n
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  • Transcript of "Social Media and Travel writers"

    1. 1. Social Media Social Networks SOCIAL MEDIA, SOCIAL NETWORKS Textlaurelpapworth.com
    2. 2. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast referencelaurelpapworth.com
    3. 3. Social Media Social Networkslaurelpapworth.com
    4. 4. Social Media Social Networks http://laurelpapworth.com/courseslaurelpapworth.com
    5. 5. Social Media Social Networks Social Medialaurelpapworth.com
    6. 6. Social Media Social NetworksThere’s nothing wrong with the term... Social Media laurelpapworth.com
    7. 7. Social Media Social NetworksThere’s nothing wrong with the term... Social Media ... except the word “Social” and the word “Media”! laurelpapworth.com
    8. 8. Social Media Social NetworksThere’s nothing wrong with the term... Social Media ... except the word “Social” and the word “Media”! laurelpapworth.com
    9. 9. Social Media Social NetworksThere’s nothing wrong with the term... Social Media Travel ... except the word “Social” and the word “Media”! laurelpapworth.com
    10. 10. Social Media Social NetworksThere’s nothing wrong with the term... Social Media Travel ... except the word “Social” and the word “Media”! laurelpapworth.com
    11. 11. Social Media Social NetworksThere’s nothing wrong with the term... Social Media Travel Communities ... except the word “Social” and the word “Media”! laurelpapworth.com
    12. 12. Social Media Social Networkslaurelpapworth.com
    13. 13. Social Media Social Networks Participatory Budgeting since 1993laurelpapworth.com
    14. 14. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollarslaurelpapworth.com
    15. 15. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in Citylaurelpapworth.com
    16. 16. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in CityAfter voting closed, 172,938 people had registered votes inthe system, 9.98% of the city’s registered voters. (Voterregistration is mandatory for adults) The forum received1,210 posts. laurelpapworth.com
    17. 17. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in CityAfter voting closed, 172,938 people had registered votes inthe system, 9.98% of the city’s registered voters. (Voterregistration is mandatory for adults) The forum received1,210 posts. laurelpapworth.com
    18. 18. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in CityAfter voting closed, 172,938 people had registered votes inthe system, 9.98% of the city’s registered voters. (Voterregistration is mandatory for adults) The forum received1,210 posts. Brazil laurelpapworth.com
    19. 19. Social Media Social Networkslaurelpapworth.com
    20. 20. Social Media Social Networkslaurelpapworth.com
    21. 21. Social Media Social Networks In other words: The future is Intelligent Web not Social Web and The Whole World Needs Media Traininglaurelpapworth.com
    22. 22. Social Media Social NetworksFrom Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Peer to Peer Biz/Gov and Community together 6. Collaborative Time limited, viral spiked events 5. Campaign Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterpriselaurelpapworth.com
    23. 23. Social Media Social Networks Not A Single Conversationlaurelpapworth.com
    24. 24. Social Media Social Networkslaurelpapworth.com
    25. 25. Social Media Social Networkslaurelpapworth.com
    26. 26. Social Media Social Networkslaurelpapworth.com
    27. 27. Social Media Social Networkslaurelpapworth.com
    28. 28. Social Media Social Networkslaurelpapworth.com
    29. 29. Social Media Social Networkslaurelpapworth.com
    30. 30. Social Media Social Networks The Guardian Hires Local Bloggerslaurelpapworth.com
    31. 31. Social Media Social Networkslaurelpapworth.com
    32. 32. Social Media Social Networkslaurelpapworth.com
    33. 33. Social Media Social Networks Travvieslaurelpapworth.com
    34. 34. Social Media Social NetworksMultiple spokeslaurelpapworth.com
    35. 35. Social Media Social NetworksMore than one spokelaurelpapworth.com
    36. 36. Social Media Social Networkslaurelpapworth.com
    37. 37. Social Media Social Networkslaurelpapworth.com
    38. 38. Social Media Social Networkslaurelpapworth.com
    39. 39. Social Media Social Networkslaurelpapworth.com
    40. 40. Social Media© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
    41. 41. Social Media Social Networks Hub: Website, Blog Content:YouTube, Flickr, Slideshare Distribution: Twitter, Facebook Plugins: Email this blog, RSS, Facebook Page, Twitter, LinkedIn, “Share This” Facebook: NetworkedBlogs Twitter: SocialOomphlaurelpapworth.com
    42. 42. Social Media Social Networkslaurelpapworth.com
    43. 43. Social Media Social Networkslaurelpapworth.com
    44. 44. Social Media Social Networkslaurelpapworth.com
    45. 45. Social Media Social Networkslaurelpapworth.com
    46. 46. Social Media Social Networkslaurelpapworth.com
    47. 47. Social Media Social Networkslaurelpapworth.com
    48. 48. Social Media Social Networkslaurelpapworth.com
    49. 49. Social Media Social Networks SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS ! Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS”laurelpapworth.com
    50. 50. Social Media Social Networkslaurelpapworth.com
    51. 51. Social Media Social Networkslaurelpapworth.com
    52. 52. Social Media Social Networkslaurelpapworth.com
    53. 53. Social Media Social Networks Wordpress.com or Wordpress.org Fathom theme Facebook “Like” Twitter Goodies Feedblitz Feedburner YouTube Flickr Delicious “Share this”laurelpapworth.com
    54. 54. Social Media Social Networkslaurelpapworth.com
    55. 55. Social Media Social Networkslaurelpapworth.com
    56. 56. Social Media Social Networkslaurelpapworth.com
    57. 57. Social Media Social Networkslaurelpapworth.com
    58. 58. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast referencelaurelpapworth.com
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