Social Media and Travel writers

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My presentation on Social Media to Australian Society of Travel Writers in November 2010

My presentation on Social Media to Australian Society of Travel Writers in November 2010

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  • free to air tv in trouble dropping ratings\n
  • Future of Melbourne Wiki, NZ Police Act\n
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  • TAT augmented reality facial recognition movie \n
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  • The Guardian, BBC News Atlantic, The Atlantic\n
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  • notquitenigella not quite nigella\n
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  • hub and spoke wagon wheel\n
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  • Social Media Press Release SMPR\n
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Transcript

  • 1. Social Media Social Networks SOCIAL MEDIA, SOCIAL NETWORKS Textlaurelpapworth.com
  • 2. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast referencelaurelpapworth.com
  • 3. Social Media Social Networkslaurelpapworth.com
  • 4. Social Media Social Networks http://laurelpapworth.com/courseslaurelpapworth.com
  • 5. Social Media Social Networks Social Medialaurelpapworth.com
  • 6. Social Media Social NetworksThere’s nothing wrong with the term... Social Media laurelpapworth.com
  • 7. Social Media Social NetworksThere’s nothing wrong with the term... Social Media ... except the word “Social” and the word “Media”! laurelpapworth.com
  • 8. Social Media Social NetworksThere’s nothing wrong with the term... Social Media ... except the word “Social” and the word “Media”! laurelpapworth.com
  • 9. Social Media Social NetworksThere’s nothing wrong with the term... Social Media Travel ... except the word “Social” and the word “Media”! laurelpapworth.com
  • 10. Social Media Social NetworksThere’s nothing wrong with the term... Social Media Travel ... except the word “Social” and the word “Media”! laurelpapworth.com
  • 11. Social Media Social NetworksThere’s nothing wrong with the term... Social Media Travel Communities ... except the word “Social” and the word “Media”! laurelpapworth.com
  • 12. Social Media Social Networkslaurelpapworth.com
  • 13. Social Media Social Networks Participatory Budgeting since 1993laurelpapworth.com
  • 14. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollarslaurelpapworth.com
  • 15. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in Citylaurelpapworth.com
  • 16. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in CityAfter voting closed, 172,938 people had registered votes inthe system, 9.98% of the city’s registered voters. (Voterregistration is mandatory for adults) The forum received1,210 posts. laurelpapworth.com
  • 17. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in CityAfter voting closed, 172,938 people had registered votes inthe system, 9.98% of the city’s registered voters. (Voterregistration is mandatory for adults) The forum received1,210 posts. laurelpapworth.com
  • 18. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in CityAfter voting closed, 172,938 people had registered votes inthe system, 9.98% of the city’s registered voters. (Voterregistration is mandatory for adults) The forum received1,210 posts. Brazil laurelpapworth.com
  • 19. Social Media Social Networkslaurelpapworth.com
  • 20. Social Media Social Networkslaurelpapworth.com
  • 21. Social Media Social Networks In other words: The future is Intelligent Web not Social Web and The Whole World Needs Media Traininglaurelpapworth.com
  • 22. Social Media Social NetworksFrom Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Peer to Peer Biz/Gov and Community together 6. Collaborative Time limited, viral spiked events 5. Campaign Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterpriselaurelpapworth.com
  • 23. Social Media Social Networks Not A Single Conversationlaurelpapworth.com
  • 24. Social Media Social Networkslaurelpapworth.com
  • 25. Social Media Social Networkslaurelpapworth.com
  • 26. Social Media Social Networkslaurelpapworth.com
  • 27. Social Media Social Networkslaurelpapworth.com
  • 28. Social Media Social Networkslaurelpapworth.com
  • 29. Social Media Social Networkslaurelpapworth.com
  • 30. Social Media Social Networks The Guardian Hires Local Bloggerslaurelpapworth.com
  • 31. Social Media Social Networkslaurelpapworth.com
  • 32. Social Media Social Networkslaurelpapworth.com
  • 33. Social Media Social Networks Travvieslaurelpapworth.com
  • 34. Social Media Social NetworksMultiple spokeslaurelpapworth.com
  • 35. Social Media Social NetworksMore than one spokelaurelpapworth.com
  • 36. Social Media Social Networkslaurelpapworth.com
  • 37. Social Media Social Networkslaurelpapworth.com
  • 38. Social Media Social Networkslaurelpapworth.com
  • 39. Social Media Social Networkslaurelpapworth.com
  • 40. Social Media© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  • 41. Social Media Social Networks Hub: Website, Blog Content:YouTube, Flickr, Slideshare Distribution: Twitter, Facebook Plugins: Email this blog, RSS, Facebook Page, Twitter, LinkedIn, “Share This” Facebook: NetworkedBlogs Twitter: SocialOomphlaurelpapworth.com
  • 42. Social Media Social Networkslaurelpapworth.com
  • 43. Social Media Social Networkslaurelpapworth.com
  • 44. Social Media Social Networkslaurelpapworth.com
  • 45. Social Media Social Networkslaurelpapworth.com
  • 46. Social Media Social Networkslaurelpapworth.com
  • 47. Social Media Social Networkslaurelpapworth.com
  • 48. Social Media Social Networkslaurelpapworth.com
  • 49. Social Media Social Networks SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS ! Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS”laurelpapworth.com
  • 50. Social Media Social Networkslaurelpapworth.com
  • 51. Social Media Social Networkslaurelpapworth.com
  • 52. Social Media Social Networkslaurelpapworth.com
  • 53. Social Media Social Networks Wordpress.com or Wordpress.org Fathom theme Facebook “Like” Twitter Goodies Feedblitz Feedburner YouTube Flickr Delicious “Share this”laurelpapworth.com
  • 54. Social Media Social Networkslaurelpapworth.com
  • 55. Social Media Social Networkslaurelpapworth.com
  • 56. Social Media Social Networkslaurelpapworth.com
  • 57. Social Media Social Networkslaurelpapworth.com
  • 58. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast referencelaurelpapworth.com