Social media and social economy
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Social media and social economy

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Laurel Papworth's presentation to the Department of Broadband, Communication and Digital Economy (DBCDE) on The Future of the Social Economy, the issues and solutions as politics prepares to become......

Laurel Papworth's presentation to the Department of Broadband, Communication and Digital Economy (DBCDE) on The Future of the Social Economy, the issues and solutions as politics prepares to become a platform for peer to peer government.

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  • 1. Social Media Social Networks Social Media: The Future of the Social Economy Laurel Papworth, Canberra Australia, Nov 2011 (streamed live to whole-of-Department Broadband, Communication and Digital Economy - check intranet for recording) laurelpapworth.comMonday, 7 November 2011 1
  • 2. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 2
  • 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comMonday, 7 November 2011 3
  • 4. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 4
  • 5. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 5
  • 6. Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.comMonday, 7 November 2011 6
  • 7. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 7
  • 8. Social Media Social Networks CAPITALISM cap·i·tal·ism /ˈkapətlˌizəm/ An economic and political system in which a countrys trade and industry are controlled by private owners for profit. laurelpapworth.comMonday, 7 November 2011 8
  • 9. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 9
  • 10. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 10
  • 11. Social Media Social Networks Hmmm, what shall we buy today? laurelpapworth.comMonday, 7 November 2011 10
  • 12. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 11
  • 13. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 12
  • 14. Social Media Social Networks ideasproutsmarketing laurelpapworth.comMonday, 7 November 2011 12
  • 15. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 13
  • 16. Social Media Social Networks ScrapeTV laurelpapworth.comMonday, 7 November 2011 14
  • 17. Social Media Social Networks ScrapeTV laurelpapworth.comMonday, 7 November 2011 14
  • 18. Social Media Social Networks ScrapeTV laurelpapworth.comMonday, 7 November 2011 14
  • 19. Social Media Social Networks What is money? Real Money? What is a digital product? laurelpapworth.comMonday, 7 November 2011 15
  • 20. Social Media Social Networks What is money? Real Money? What is a digital product? All currency is a virtual representation for a transaction laurelpapworth.comMonday, 7 November 2011 15
  • 21. Social Media Social Networks 100,000 years ago we had “gift economies” When barter did occur, it was usually between either complete strangers or potential enemies. Today: we have gift economies again - though we “pay” in thankyou’s, ratings, favourites, laurelpapworth.comMonday, 7 November 2011 16
  • 22. Social Media Social Networks $$$ value of a TwitterTweet or Facebook Share Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) Just Giving: Facebook Share (6 needed per donation) $8 per like. More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/ laurelpapworth.comMonday, 7 November 2011 17
  • 23. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 18
  • 24. Monday, 7 November 2011 19
  • 25. Monday, 7 November 2011 19
  • 26. Social Media Social Networks $AUD 1,300,000 laurelpapworth.comMonday, 7 November 2011 20
  • 27. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 21
  • 28. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 22
  • 29. Social Media Social Networks Cost of Inaction laurelpapworth.comMonday, 7 November 2011 23
  • 30. Social Media Social Networks Your Community is Calling You laurelpapworth.comMonday, 7 November 2011 24
  • 31. Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 25
  • 32. Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 25
  • 33. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 26
  • 34. Social Media Social Networks Etsy 2005 $166,000 in sales 2007 $26 million 2008 $88 million, $1m a month revenue 50 employees, 120k S, 650k M 2009 $200 million $15 million revenue (3.5% ) 2010 $273 million Sales. 5 million M 2011 $1 billion sales, 30-50 million revenue, 6.9 S laurelpapworth.comMonday, 7 November 2011 27
  • 35. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 28
  • 36. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comMonday, 7 November 2011 29