Social Media Social Networks                                    Social Media:                          The Future of the S...
Social Media Social Networks                          ConnectNow CNow                                                     ...
Social Media Social Networks                                                      Laurel Papworth                   •slide...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  4
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  5
Social Media Social Networks                          http://laurelpapworth.com/monetizing-online-communities/    laurelpa...
Social Media Social Networks                          ConnectNow CNow                                                     ...
Social Media Social Networks                          CAPITALISM                           cap·i·tal·ism                  ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  9
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  10
Social Media Social Networks                          Hmmm, what shall we buy today?    laurelpapworth.comMonday, 7 Novemb...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  11
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  12
Social Media Social Networks                          ideasproutsmarketing    laurelpapworth.comMonday, 7 November 2011   ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  13
Social Media Social Networks      ScrapeTV    laurelpapworth.comMonday, 7 November 2011                                  14
Social Media Social Networks      ScrapeTV    laurelpapworth.comMonday, 7 November 2011                                  14
Social Media Social Networks      ScrapeTV    laurelpapworth.comMonday, 7 November 2011                                  14
Social Media Social Networks                          What is money? Real Money?                           What is a digit...
Social Media Social Networks                           What is money? Real Money?                            What is a dig...
Social Media Social Networks     100,000 years ago we had “gift economies”     When barter did occur, it was usually     b...
Social Media Social Networks              $$$ value of a TwitterTweet or Facebook Share         Chompon: Facebook Share $1...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  18
Monday, 7 November 2011   19
Monday, 7 November 2011   19
Social Media Social Networks                          $AUD 1,300,000    laurelpapworth.comMonday, 7 November 2011         ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  21
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  22
Social Media Social Networks                          Cost of Inaction    laurelpapworth.comMonday, 7 November 2011       ...
Social Media Social Networks                          Your Community is Calling You    laurelpapworth.comMonday, 7 Novembe...
Social Media Social Networks                          .... are you listening?    laurelpapworth.comMonday, 7 November 2011...
Social Media Social Networks                          .... are you listening?    laurelpapworth.comMonday, 7 November 2011...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  26
Social Media Social Networks                          Etsy  2005 $166,000 in sales  2007 $26 million  2008 $88 million, $1...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  28
Social Media Social Networks                                                      Laurel Papworth                   •slide...
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Social media and social economy

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Laurel Papworth's presentation to the Department of Broadband, Communication and Digital Economy (DBCDE) on The Future of the Social Economy, the issues and solutions as politics prepares to become a platform for peer to peer government.

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Social media and social economy

  1. 1. Social Media Social Networks Social Media: The Future of the Social Economy Laurel Papworth, Canberra Australia, Nov 2011 (streamed live to whole-of-Department Broadband, Communication and Digital Economy - check intranet for recording) laurelpapworth.comMonday, 7 November 2011 1
  2. 2. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 2
  3. 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comMonday, 7 November 2011 3
  4. 4. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 4
  5. 5. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 5
  6. 6. Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.comMonday, 7 November 2011 6
  7. 7. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 7
  8. 8. Social Media Social Networks CAPITALISM cap·i·tal·ism /ˈkapətlˌizəm/ An economic and political system in which a countrys trade and industry are controlled by private owners for profit. laurelpapworth.comMonday, 7 November 2011 8
  9. 9. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 9
  10. 10. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 10
  11. 11. Social Media Social Networks Hmmm, what shall we buy today? laurelpapworth.comMonday, 7 November 2011 10
  12. 12. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 11
  13. 13. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 12
  14. 14. Social Media Social Networks ideasproutsmarketing laurelpapworth.comMonday, 7 November 2011 12
  15. 15. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 13
  16. 16. Social Media Social Networks ScrapeTV laurelpapworth.comMonday, 7 November 2011 14
  17. 17. Social Media Social Networks ScrapeTV laurelpapworth.comMonday, 7 November 2011 14
  18. 18. Social Media Social Networks ScrapeTV laurelpapworth.comMonday, 7 November 2011 14
  19. 19. Social Media Social Networks What is money? Real Money? What is a digital product? laurelpapworth.comMonday, 7 November 2011 15
  20. 20. Social Media Social Networks What is money? Real Money? What is a digital product? All currency is a virtual representation for a transaction laurelpapworth.comMonday, 7 November 2011 15
  21. 21. Social Media Social Networks 100,000 years ago we had “gift economies” When barter did occur, it was usually between either complete strangers or potential enemies. Today: we have gift economies again - though we “pay” in thankyou’s, ratings, favourites, laurelpapworth.comMonday, 7 November 2011 16
  22. 22. Social Media Social Networks $$$ value of a TwitterTweet or Facebook Share Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) Just Giving: Facebook Share (6 needed per donation) $8 per like. More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/ laurelpapworth.comMonday, 7 November 2011 17
  23. 23. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 18
  24. 24. Monday, 7 November 2011 19
  25. 25. Monday, 7 November 2011 19
  26. 26. Social Media Social Networks $AUD 1,300,000 laurelpapworth.comMonday, 7 November 2011 20
  27. 27. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 21
  28. 28. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 22
  29. 29. Social Media Social Networks Cost of Inaction laurelpapworth.comMonday, 7 November 2011 23
  30. 30. Social Media Social Networks Your Community is Calling You laurelpapworth.comMonday, 7 November 2011 24
  31. 31. Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 25
  32. 32. Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 25
  33. 33. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 26
  34. 34. Social Media Social Networks Etsy 2005 $166,000 in sales 2007 $26 million 2008 $88 million, $1m a month revenue 50 employees, 120k S, 650k M 2009 $200 million $15 million revenue (3.5% ) 2010 $273 million Sales. 5 million M 2011 $1 billion sales, 30-50 million revenue, 6.9 S laurelpapworth.comMonday, 7 November 2011 27
  35. 35. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 28
  36. 36. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comMonday, 7 November 2011 29
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