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Social media and mutuals banks credit unions

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My presentation at ABACUS (Cairns Australia, 1000 banks and mutual credit unions, Oct 2011) on social banking, future of banking and #Occupy

My presentation at ABACUS (Cairns Australia, 1000 banks and mutual credit unions, Oct 2011) on social banking, future of banking and #Occupy

Published in: Business, Economy & Finance

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  • 1. Social Media Social Networks Laurel Papworth, Abacus Cairns, Oct 2011 Social Media and Banking/Credit Unions laurelpapworth.comMonday, 7 November 2011 1
  • 2. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 2
  • 3. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 3
  • 4. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 4
  • 5. Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.comMonday, 7 November 2011 5
  • 6. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 6
  • 7. Social Media Social Networks Social Media #Fail laurelpapworth.comMonday, 7 November 2011 7
  • 8. Social Media Social Networks Return On Investment Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey) Brand ROI: 4x un-aided brand recall (Source: NFO) Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition Support ROI: 5x-10x more cost effective than phone support Meet Offline (Center for Digital Futures) One fifth (20.3%) meet at least once a year laurelpapworth.comMonday, 7 November 2011 8
  • 9. Social Media Social Networks $$$ value of a TwitterTweet or Facebook Share Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) Just Giving: Facebook Share (6 needed per donation) $8 per like. More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/ laurelpapworth.comMonday, 7 November 2011 9
  • 10. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 10
  • 11. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 10
  • 12. Social Media Social Networks Within Enterprise laurelpapworth.comMonday, 7 November 2011 11
  • 13. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 12
  • 14. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 12
  • 15. Social Media Social Networks 4.6 Billion Market Cap laurelpapworth.comMonday, 7 November 2011 13
  • 16. Social Media Social Networks 4.6 Billion Market Cap laurelpapworth.comMonday, 7 November 2011 13
  • 17. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 14
  • 18. Social Media Social Networks Soc Med Monitoring laurelpapworth.comMonday, 7 November 2011 15
  • 19. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 16
  • 20. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 16
  • 21. Social Media Social Networks Videos on YouTube laurelpapworth.comMonday, 7 November 2011 17
  • 22. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 18
  • 23. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 18
  • 24. Social Media Social Networks Daily Deals laurelpapworth.comMonday, 7 November 2011 19
  • 25. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 20
  • 26. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 21
  • 27. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 21
  • 28. Social Media Social Networks Campaigns laurelpapworth.comMonday, 7 November 2011 22
  • 29. Social Media Social Networks Campaigns laurelpapworth.comMonday, 7 November 2011 22
  • 30. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 23
  • 31. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 23
  • 32. Social Media Social Networks Collaboration laurelpapworth.comMonday, 7 November 2011 24
  • 33. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 25
  • 34. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 25
  • 35. Social Media Social Networks Companies like Google and PayPal are competing with banks through new and cheaper technology. Similarly, BankSimple in the US and the mooted arrival ofMovenbank, a paperless, cardless, fee-free bank, are utilising social media such as Facebook to challenge traditional banks. MIKE HIRST: Bendigo Bank 24 Oct 2011 laurelpapworth.comMonday, 7 November 2011 26
  • 36. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 27
  • 37. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 27
  • 38. Social Media Social Networks Facebook Economy laurelpapworth.comMonday, 7 November 2011 28
  • 39. Social Media Social Networks Facebook Economy laurelpapworth.comMonday, 7 November 2011 28
  • 40. Social Media Social Networks Facebook & P2P banks laurelpapworth.comMonday, 7 November 2011 29
  • 41. Social Media Social Networks Facebook & P2P banks laurelpapworth.comMonday, 7 November 2011 29
  • 42. Social Media Social Networks Social Insurance - Health laurelpapworth.comMonday, 7 November 2011 30
  • 43. Social Media Social Networks Negative Criticism in Social Networks laurelpapworth.comMonday, 7 November 2011 31
  • 44. Social Media Social Networks Thank goodness for negative criticism in social media. If you know the problem, you can educate with an answer. If you didnt, well, now you do! Laurel Papworth 2011 laurelpapworth.comMonday, 7 November 2011 32
  • 45. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 33
  • 46. Social Media Social Networks SouthWest Airlines laurelpapworth.comMonday, 7 November 2011 34
  • 47. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 35
  • 48. Social Media Social Networks Cost of Inaction laurelpapworth.comMonday, 7 November 2011 36
  • 49. Social Media Social Networks Your Community is Calling You laurelpapworth.comMonday, 7 November 2011 37
  • 50. Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 38
  • 51. Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 38
  • 52. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comMonday, 7 November 2011 39