Social media and mutuals banks credit unions

Social Media Social Networks Laurel Papworth, Abacus Cairns, Oct 2011 Social Media and Banking/Credit Unions laurelpapworth.comMonday, 7 November 2011 1

Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 2

Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 3

Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.comMonday, 7 November 2011 5

Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 6

Social Media Social Networks Social Media #Fail laurelpapworth.comMonday, 7 November 2011 7

Social Media Social Networks Return On Investment Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey) Brand ROI: 4x un-aided brand recall (Source: NFO) Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition Support ROI: 5x-10x more cost effective than phone support Meet Ofﬂine (Center for Digital Futures) One ﬁfth (20.3%) meet at least once a year laurelpapworth.comMonday, 7 November 2011 8

Social Media Social Networks $$$ value of a TwitterTweet or Facebook Share Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) Just Giving: Facebook Share (6 needed per donation) $8 per like. More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/ laurelpapworth.comMonday, 7 November 2011 9

Social Media Social Networks Within Enterprise laurelpapworth.comMonday, 7 November 2011 11

Social Media Social Networks 4.6 Billion Market Cap laurelpapworth.comMonday, 7 November 2011 13

Social Media Social Networks Soc Med Monitoring laurelpapworth.comMonday, 7 November 2011 15

Social Media Social Networks Videos on YouTube laurelpapworth.comMonday, 7 November 2011 17

Social Media Social Networks Daily Deals laurelpapworth.comMonday, 7 November 2011 19

Social Media Social Networks Campaigns laurelpapworth.comMonday, 7 November 2011 22

Social Media Social Networks Collaboration laurelpapworth.comMonday, 7 November 2011 24

Social Media Social Networks Companies like Google and PayPal are competing with banks through new and cheaper technology. Similarly, BankSimple in the US and the mooted arrival ofMovenbank, a paperless, cardless, fee-free bank, are utilising social media such as Facebook to challenge traditional banks. MIKE HIRST: Bendigo Bank 24 Oct 2011 laurelpapworth.comMonday, 7 November 2011 26

Social Media Social Networks Facebook Economy laurelpapworth.comMonday, 7 November 2011 28

Social Media Social Networks Facebook & P2P banks laurelpapworth.comMonday, 7 November 2011 29

Social Media Social Networks Social Insurance - Health laurelpapworth.comMonday, 7 November 2011 30

Social Media Social Networks Negative Criticism in Social Networks laurelpapworth.comMonday, 7 November 2011 31

Social Media Social Networks Thank goodness for negative criticism in social media. If you know the problem, you can educate with an answer. If you didnt, well, now you do! Laurel Papworth 2011 laurelpapworth.comMonday, 7 November 2011 32

Social Media Social Networks SouthWest Airlines laurelpapworth.comMonday, 7 November 2011 34

Social Media Social Networks Cost of Inaction laurelpapworth.comMonday, 7 November 2011 36

Social Media Social Networks Your Community is Calling You laurelpapworth.comMonday, 7 November 2011 37

Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 38

Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comMonday, 7 November 2011 39

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Social media and mutuals banks credit unions

by Laurel Papworth on Nov 06, 2011

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Social media and mutuals banks credit unions — Presentation Transcript