Social Media Social Networks   Laurel Papworth, Abacus Cairns, Oct 2011                          Social Media and Banking/...
Social Media Social Networks                          ConnectNow CNow                                                     ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  3
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  4
Social Media Social Networks                          http://laurelpapworth.com/monetizing-online-communities/    laurelpa...
Social Media Social Networks                          ConnectNow CNow                                                     ...
Social Media Social Networks              Social Media #Fail    laurelpapworth.comMonday, 7 November 2011                 ...
Social Media Social Networks                  Return On Investment       Loyalty ROI: visit a site 9x more stay 5x as long...
Social Media Social Networks              $$$ value of a TwitterTweet or Facebook Share         Chompon: Facebook Share $1...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  10
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  10
Social Media Social Networks                          Within Enterprise    laurelpapworth.comMonday, 7 November 2011      ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  12
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  12
Social Media Social Networks                          4.6 Billion Market Cap    laurelpapworth.comMonday, 7 November 2011 ...
Social Media Social Networks                          4.6 Billion Market Cap    laurelpapworth.comMonday, 7 November 2011 ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  14
Social Media Social Networks                          Soc Med Monitoring    laurelpapworth.comMonday, 7 November 2011     ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  16
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  16
Social Media Social Networks                          Videos on YouTube    laurelpapworth.comMonday, 7 November 2011      ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  18
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  18
Social Media Social Networks                          Daily Deals    laurelpapworth.comMonday, 7 November 2011            ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  20
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  21
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  21
Social Media Social Networks                          Campaigns    laurelpapworth.comMonday, 7 November 2011              ...
Social Media Social Networks                          Campaigns    laurelpapworth.comMonday, 7 November 2011              ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  23
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  23
Social Media Social Networks                          Collaboration    laurelpapworth.comMonday, 7 November 2011          ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  25
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  25
Social Media Social Networks Companies like Google and PayPal are competing with  banks through new and cheaper technology...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  27
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  27
Social Media Social Networks                          Facebook Economy    laurelpapworth.comMonday, 7 November 2011       ...
Social Media Social Networks                          Facebook Economy    laurelpapworth.comMonday, 7 November 2011       ...
Social Media Social Networks                          Facebook & P2P banks    laurelpapworth.comMonday, 7 November 2011   ...
Social Media Social Networks                          Facebook & P2P banks    laurelpapworth.comMonday, 7 November 2011   ...
Social Media Social Networks                          Social Insurance - Health    laurelpapworth.comMonday, 7 November 20...
Social Media Social Networks                          Negative Criticism in Social Networks    laurelpapworth.comMonday, 7...
Social Media Social Networks        Thank goodness for negative criticism                    in social media.          If ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  33
Social Media Social Networks                          SouthWest Airlines    laurelpapworth.comMonday, 7 November 2011     ...
Social Media Social Networks    laurelpapworth.comMonday, 7 November 2011                                  35
Social Media Social Networks                          Cost of Inaction    laurelpapworth.comMonday, 7 November 2011       ...
Social Media Social Networks                          Your Community is Calling You    laurelpapworth.comMonday, 7 Novembe...
Social Media Social Networks                          .... are you listening?    laurelpapworth.comMonday, 7 November 2011...
Social Media Social Networks                          .... are you listening?    laurelpapworth.comMonday, 7 November 2011...
Social Media Social Networks                                                      Laurel Papworth                   •slide...
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Social media and mutuals banks credit unions

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My presentation at ABACUS (Cairns Australia, 1000 banks and mutual credit unions, Oct 2011) on social banking, future of banking and #Occupy

Published in: Business, Economy & Finance
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Social media and mutuals banks credit unions

  1. 1. Social Media Social Networks Laurel Papworth, Abacus Cairns, Oct 2011 Social Media and Banking/Credit Unions laurelpapworth.comMonday, 7 November 2011 1
  2. 2. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 2
  3. 3. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 3
  4. 4. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 4
  5. 5. Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.comMonday, 7 November 2011 5
  6. 6. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.comMonday, 7 November 2011 6
  7. 7. Social Media Social Networks Social Media #Fail laurelpapworth.comMonday, 7 November 2011 7
  8. 8. Social Media Social Networks Return On Investment Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey) Brand ROI: 4x un-aided brand recall (Source: NFO) Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition Support ROI: 5x-10x more cost effective than phone support Meet Offline (Center for Digital Futures) One fifth (20.3%) meet at least once a year laurelpapworth.comMonday, 7 November 2011 8
  9. 9. Social Media Social Networks $$$ value of a TwitterTweet or Facebook Share Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) Just Giving: Facebook Share (6 needed per donation) $8 per like. More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/ laurelpapworth.comMonday, 7 November 2011 9
  10. 10. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 10
  11. 11. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 10
  12. 12. Social Media Social Networks Within Enterprise laurelpapworth.comMonday, 7 November 2011 11
  13. 13. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 12
  14. 14. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 12
  15. 15. Social Media Social Networks 4.6 Billion Market Cap laurelpapworth.comMonday, 7 November 2011 13
  16. 16. Social Media Social Networks 4.6 Billion Market Cap laurelpapworth.comMonday, 7 November 2011 13
  17. 17. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 14
  18. 18. Social Media Social Networks Soc Med Monitoring laurelpapworth.comMonday, 7 November 2011 15
  19. 19. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 16
  20. 20. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 16
  21. 21. Social Media Social Networks Videos on YouTube laurelpapworth.comMonday, 7 November 2011 17
  22. 22. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 18
  23. 23. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 18
  24. 24. Social Media Social Networks Daily Deals laurelpapworth.comMonday, 7 November 2011 19
  25. 25. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 20
  26. 26. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 21
  27. 27. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 21
  28. 28. Social Media Social Networks Campaigns laurelpapworth.comMonday, 7 November 2011 22
  29. 29. Social Media Social Networks Campaigns laurelpapworth.comMonday, 7 November 2011 22
  30. 30. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 23
  31. 31. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 23
  32. 32. Social Media Social Networks Collaboration laurelpapworth.comMonday, 7 November 2011 24
  33. 33. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 25
  34. 34. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 25
  35. 35. Social Media Social Networks Companies like Google and PayPal are competing with banks through new and cheaper technology. Similarly, BankSimple in the US and the mooted arrival ofMovenbank, a paperless, cardless, fee-free bank, are utilising social media such as Facebook to challenge traditional banks. MIKE HIRST: Bendigo Bank 24 Oct 2011 laurelpapworth.comMonday, 7 November 2011 26
  36. 36. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 27
  37. 37. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 27
  38. 38. Social Media Social Networks Facebook Economy laurelpapworth.comMonday, 7 November 2011 28
  39. 39. Social Media Social Networks Facebook Economy laurelpapworth.comMonday, 7 November 2011 28
  40. 40. Social Media Social Networks Facebook & P2P banks laurelpapworth.comMonday, 7 November 2011 29
  41. 41. Social Media Social Networks Facebook & P2P banks laurelpapworth.comMonday, 7 November 2011 29
  42. 42. Social Media Social Networks Social Insurance - Health laurelpapworth.comMonday, 7 November 2011 30
  43. 43. Social Media Social Networks Negative Criticism in Social Networks laurelpapworth.comMonday, 7 November 2011 31
  44. 44. Social Media Social Networks Thank goodness for negative criticism in social media. If you know the problem, you can educate with an answer. If you didnt, well, now you do! Laurel Papworth 2011 laurelpapworth.comMonday, 7 November 2011 32
  45. 45. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 33
  46. 46. Social Media Social Networks SouthWest Airlines laurelpapworth.comMonday, 7 November 2011 34
  47. 47. Social Media Social Networks laurelpapworth.comMonday, 7 November 2011 35
  48. 48. Social Media Social Networks Cost of Inaction laurelpapworth.comMonday, 7 November 2011 36
  49. 49. Social Media Social Networks Your Community is Calling You laurelpapworth.comMonday, 7 November 2011 37
  50. 50. Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 38
  51. 51. Social Media Social Networks .... are you listening? laurelpapworth.comMonday, 7 November 2011 38
  52. 52. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comMonday, 7 November 2011 39
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