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Social Media And Building Tv Audiences Communities

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Building audience communities around television. Presentation to an Australian TV station about social media, future directions and online communities. Blog post link to come soon...

Building audience communities around television. Presentation to an Australian TV station about social media, future directions and online communities. Blog post link to come soon...


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  • 1. Social TV Sept 2009 wordle.net laurelpapworth.com Monday, 28 September 2009
  • 2. Social TV Sept 2009 Social Media Evolution reference laurelpapworth.com Monday, 28 September 2009
  • 3. Social TV Sept 2009 One-To-Many Locked Down laurelpapworth.com Monday, 28 September 2009
  • 4. Social TV Sept 2009 Content reference laurelpapworth.com Monday, 28 September 2009
  • 5. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 6. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 7. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 8. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 9. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 10. Social TV Sept 2009 Engaging with distributed Audiences/communities reference laurelpapworth.com Monday, 28 September 2009
  • 11. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 12. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 13. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 14. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 15. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 16. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 17. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 18. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 19. Social TV Sept 2009 Building Trust and Reputation Online reference laurelpapworth.com Monday, 28 September 2009
  • 20. Social TV Sept 2009 Communities reference laurelpapworth.com Monday, 28 September 2009
  • 21. Social TV Sept 2009 Communities Purpose Values reference laurelpapworth.com Monday, 28 September 2009
  • 22. Social TV Sept 2009 Communities Places Tools Purpose Values reference laurelpapworth.com Monday, 28 September 2009
  • 23. Social TV Sept 2009 Communities Places Tools Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  • 24. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  • 25. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  • 26. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Rules of Engagement Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  • 27. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Rules of Engagement Identity & Trust Rituals reference laurelpapworth.com Monday, 28 September 2009
  • 28. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Events Rules of Engagement Identity & Trust Rituals reference laurelpapworth.com Monday, 28 September 2009
  • 29. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Events Rules of Engagement Identity & Trust Swarms and Tribes Rituals reference laurelpapworth.com Monday, 28 September 2009
  • 30. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  • 31. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  • 32. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  • 33. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  • 34. Social TV Sept 2009 Trigger Street laurelpapworth.com Monday, 28 September 2009
  • 35. Social TV Sept 2009 Spreadability reference laurelpapworth.com Monday, 28 September 2009
  • 36. Social TV Sept 2009 Content reference laurelpapworth.com Monday, 28 September 2009
  • 37. Social TV Sept 2009 Insights reference laurelpapworth.com Monday, 28 September 2009
  • 38. Social TV Sept 2009 Augmented Reality laurelpapworth.com Monday, 28 September 2009
  • 39. Social TV Sept 2009 Artificial Intelligence reference laurelpapworth.com Monday, 28 September 2009
  • 40. Social TV Sept 2009 Title of Slide reference laurelpapworth.com Monday, 28 September 2009
  • 41. Social TV Sept 2009 Title of Slide reference laurelpapworth.com Monday, 28 September 2009
  • 42. Social TV Sept 2009 Open API reference laurelpapworth.com Monday, 28 September 2009
  • 43. Social TV Sept 2009 The widget economy •Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. • Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. •eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. reference laurelpapworth.com Monday, 28 September 2009
  • 44. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 45. Social TV Sept 2009 Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Monday, 28 September 2009
  • 46. Social TV Sept 2009 Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Monday, 28 September 2009
  • 47. Social TV Sept 2009 Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Monday, 28 September 2009