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Social TV Sept 2009




                                    wordle.net
    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




                  Social Media Evolution


                                               referenc...
Social TV Sept 2009


                            One-To-Many Locked Down




    laurelpapworth.com
Monday, 28 September ...
Social TV Sept 2009


                            Content




                                     reference

    laurelpa...
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Mond...
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Mond...
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Mond...
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Mond...
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Mond...
Social TV Sept 2009




          Engaging with distributed
           Audiences/communities

                            ...
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




                            Building Trust and
                            Reputation Online

    ...
Social TV Sept 2009


                            Communities




                                         reference

    ...
Social TV Sept 2009


                                             Communities




                            Purpose Val...
Social TV Sept 2009


                                             Communities


                              Places Tool...
Social TV Sept 2009


                                                   Communities


                              Place...
Social TV Sept 2009


                                                    Communities


                                Pl...
Social TV Sept 2009


                                                    Communities


                                Pl...
Social TV Sept 2009


                                                    Communities


                                Pl...
Social TV Sept 2009


                                                    Communities


                                Pl...
Social TV Sept 2009


                                                    Communities


                                Pl...
Social TV Sept 2009


                                                           Communities


                           ...
Social TV Sept 2009


                            Measuring Reputation




                                               ...
Social TV Sept 2009


                            Measuring Reputation




                                               ...
Social TV Sept 2009


                            Measuring Reputation




                                               ...
Social TV Sept 2009


                            Measuring Reputation




                                               ...
Social TV Sept 2009


                            Trigger Street




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




                            Spreadability


                                                     r...
Social TV Sept 2009


                            Content




                                     reference

    laurelpa...
Social TV Sept 2009


                              Insights




                                     reference

    laure...
Social TV Sept 2009


                            Augmented Reality




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Artificial Intelligence




                                             ...
Social TV Sept 2009


                            Title of Slide




                                         reference

 ...
Social TV Sept 2009


                            Title of Slide




                                         reference

 ...
Social TV Sept 2009


                            Open API




                                      reference

    laurel...
Social TV Sept 2009


                                                   The widget economy

            •Salesforce.com: ...
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                      Laurel Papworth


                   •slides a...
Social TV Sept 2009


                                         Title of Slide


                   •Bullets
              ...
Social TV Sept 2009


                                         Title of Slide


                   •Bullets
              ...
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Social Media And Building Tv Audiences Communities

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Building audience communities around television. Presentation to an Australian TV station about social media, future directions and online communities. Blog post link to come soon...

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Transcript of "Social Media And Building Tv Audiences Communities"

  1. 1. Social TV Sept 2009 wordle.net laurelpapworth.com Monday, 28 September 2009
  2. 2. Social TV Sept 2009 Social Media Evolution reference laurelpapworth.com Monday, 28 September 2009
  3. 3. Social TV Sept 2009 One-To-Many Locked Down laurelpapworth.com Monday, 28 September 2009
  4. 4. Social TV Sept 2009 Content reference laurelpapworth.com Monday, 28 September 2009
  5. 5. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  6. 6. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  7. 7. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  8. 8. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  9. 9. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  10. 10. Social TV Sept 2009 Engaging with distributed Audiences/communities reference laurelpapworth.com Monday, 28 September 2009
  11. 11. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  12. 12. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  13. 13. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  14. 14. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  15. 15. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  16. 16. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  17. 17. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  18. 18. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  19. 19. Social TV Sept 2009 Building Trust and Reputation Online reference laurelpapworth.com Monday, 28 September 2009
  20. 20. Social TV Sept 2009 Communities reference laurelpapworth.com Monday, 28 September 2009
  21. 21. Social TV Sept 2009 Communities Purpose Values reference laurelpapworth.com Monday, 28 September 2009
  22. 22. Social TV Sept 2009 Communities Places Tools Purpose Values reference laurelpapworth.com Monday, 28 September 2009
  23. 23. Social TV Sept 2009 Communities Places Tools Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  24. 24. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  25. 25. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  26. 26. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Rules of Engagement Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  27. 27. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Rules of Engagement Identity & Trust Rituals reference laurelpapworth.com Monday, 28 September 2009
  28. 28. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Events Rules of Engagement Identity & Trust Rituals reference laurelpapworth.com Monday, 28 September 2009
  29. 29. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Events Rules of Engagement Identity & Trust Swarms and Tribes Rituals reference laurelpapworth.com Monday, 28 September 2009
  30. 30. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  31. 31. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  32. 32. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  33. 33. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  34. 34. Social TV Sept 2009 Trigger Street laurelpapworth.com Monday, 28 September 2009
  35. 35. Social TV Sept 2009 Spreadability reference laurelpapworth.com Monday, 28 September 2009
  36. 36. Social TV Sept 2009 Content reference laurelpapworth.com Monday, 28 September 2009
  37. 37. Social TV Sept 2009 Insights reference laurelpapworth.com Monday, 28 September 2009
  38. 38. Social TV Sept 2009 Augmented Reality laurelpapworth.com Monday, 28 September 2009
  39. 39. Social TV Sept 2009 Artificial Intelligence reference laurelpapworth.com Monday, 28 September 2009
  40. 40. Social TV Sept 2009 Title of Slide reference laurelpapworth.com Monday, 28 September 2009
  41. 41. Social TV Sept 2009 Title of Slide reference laurelpapworth.com Monday, 28 September 2009
  42. 42. Social TV Sept 2009 Open API reference laurelpapworth.com Monday, 28 September 2009
  43. 43. Social TV Sept 2009 The widget economy •Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. • Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. •eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. reference laurelpapworth.com Monday, 28 September 2009
  44. 44. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  45. 45. Social TV Sept 2009 Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Monday, 28 September 2009
  46. 46. Social TV Sept 2009 Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Monday, 28 September 2009
  47. 47. Social TV Sept 2009 Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Monday, 28 September 2009
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