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Slide 1:Re ve nue S tre ams In Social Networks Laurel Papworth
Slide 2: Pre Ro ll Ad This presentation is *brought to you by Blizzard (World of Warcraft) and Coke *Not
Slide 3: If yo u do n’t find a re ve nue mo de l • Expect one to be found for you • Expect it to be traditional • Which means interruptive and irritating • Imagine a preroll ad before logging into facebook or Twitter or World of Warcraft. • Imagine ads plastered Banner, sidebar and embedded. • Find a better model!
Slide 4:
Slide 5:S uc c e s s ful S o c ial Ne two rk • If you build it …(product development)? • Will they come …. (user acquisition)? • Will you make money …. (monetization) ?
Slide 6:S uc c e s s ful S o c ial Ne two rk • If you build it …(product development)? TIP: LOVE YOUR PROD
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