Measuring Social Media - MarketingNow Measurement
by Laurel Papworth
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How to measure social media - my presentation at MarketingNow, Melbourne 2009. Apparently the slides are ugly ducklings and need some creative love :) Which they won't get from me! >:( heh.
How to measure social media - my presentation at MarketingNow, Melbourne 2009. Apparently the slides are ugly ducklings and need some creative love :) Which they won't get from me! >:( heh.
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Takuya Kanda
In order to create some kind of uniformity I’ve been working with three broad categories of metrics;
Coverage: who sees it in what numbers
Engagement: what do they do with it
Action: what business or marketing objective is being met.
As a simple example I set up the framework for my own blog as a way of exploring this: http://www.burning-head.com/index.php/2009/08/a-measurement-framework-for-the-burning-head-blog/
As non-traditional media (media with non-industry-standard measures) grows we are going to have to work out a way of planning, reporting and optimizing it.
Would be very interested to hear your thoughts on this structure as a starter for ten. 3 years ago