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Local Government Social Media Politics LGPRA Coogee

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Presentation i gave on social media to PR professionals in Local Government. Local Gov.

Presentation i gave on social media to PR professionals in Local Government. Local Gov.


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  • free to air tv in trouble dropping ratings






  • RocketOn Webling SMH video overlay 3D

  • ROI






  • real time conversations (not dead content like YouTube) mean that stocks can be watched against conversations.



  • TAT augmented reality facial recognition movie

  • social media content portal blogs

  • Facebook
  • Zuckerberg Facebook
  • Facebook Australia Statistics 8 million

  • Widgets
  • Web 3.0









  • velocity time chain reaction social media timeline

  • online community fundamental features strategy campaign steps
  • online community fundamental features strategy campaign steps
  • online community fundamental features strategy campaign steps
  • online community fundamental features strategy campaign steps





  • Reputation management


  • Blogger Relations







  • Transcript

    • 1. Social Media Social Networks SOCIAL MEDIA: LGPRA 2010 AND COMMUNITY ENGAGEMENT PHOTO:LAUREL PAPWORTH laurelpapworth.com
    • 2. Social Media Social Networks Media Landscape laurelpapworth.com
    • 3. Social Media Social Networks laurelpapworth.com
    • 4. Social Media Social Networks laurelpapworth.com
    • 5. Social Media Social Networks laurelpapworth.com
    • 6. Social Media Social Networks laurelpapworth.com
    • 7. Social Media Social Networks laurelpapworth.com
    • 8. Social Media Social Networks laurelpapworth.com
    • 9. Social Media Social Networks laurelpapworth.com
    • 10. Social Media Social Networks Twitter is not Facebook Facebook Status updates Testimonials I am going, I am feeling Social Search How do I? Who is? Distribution of links http://bit.ly Discussions with @people Hot topics #tags laurelpapworth.com
    • 11. Social Media Social Networks T h e F u t u r e ? laurelpapworth.com
    • 12. Social Media Social Networks Return on Investment ROI vs Cost of Inaction COI laurelpapworth.com
    • 13. Social Media Social Networks Return On Investment Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey) Brand ROI: 4x un-aided brand recall (Source: NFO) Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition Support ROI: 5x-10x more cost effective than phone support Meet Offline (Center for Digital Futures) One fifth (20.3%) meet at least once a year laurelpapworth.com
    • 14. Social Media Social Networks laurelpapworth.com
    • 15. Social Media Social Networks laurelpapworth.com
    • 16. Social Media Social Networks laurelpapworth.com
    • 17. Social Media Social Networks laurelpapworth.com
    • 18. Social Media Social Networks laurelpapworth.com
    • 19. Social Media Social Networks laurelpapworth.com
    • 20. Social Media Social Networks All companies can be affected realtime laurelpapworth.com
    • 21. Social Media Social Networks Affecting Stocks laurelpapworth.com
    • 22. Social Media Social Networks laurelpapworth.com
    • 23. Social Media Social Networks laurelpapworth.com
    • 24. Social Media Social Networks laurelpapworth.com
    • 25. Social Media Social Networks laurelpapworth.com
    • 26. Social Media Social Networks laurelpapworth.com
    • 27. Social Media Social Networks Tools laurelpapworth.com
    • 28. Social Media Social Networks laurelpapworth.com
    • 29. Social Media Social Networks b3m laurelpapworth.com
    • 30. Social Media Social Networks GATED COMMUNITIES DISTRIBUTE DIFFERENTLY laurelpapworth.com
    • 31. Social Media Social Networks laurelpapworth.com
    • 32. Social Media Social Networks laurelpapworth.com
    • 33. Social Media Social Networks Facebook: Viral Touchpoints • Mini-Feed • News-Feed • Requests/Invites • Notifications • Email • Shared Items • Profile Page App Discovery • Application Directory laurelpapworth.com
    • 34. Social Media Social Networks laurelpapworth.com
    • 35. Social Media Social Networks Widgets • Widgets • Gadgets • Facebook Apps • iPhone Apps laurelpapworth.com
    • 36. Social Media Social Networks laurelpapworth.com
    • 37. Social Media Social Networks laurelpapworth.com
    • 38. Social Media Social Networks laurelpapworth.com
    • 39. Social Media Social Networks EcoSystem and Hub and Spokes laurelpapworth.com
    • 40. Social Media Social Networks Hub & Spoke laurelpapworth.com
    • 41. Social Media Social Networks Hub & Spoke laurelpapworth.com
    • 42. Social Media Social Networks Hub & Spoke laurelpapworth.com
    • 43. Social Media Social Networks Hub & Spoke laurelpapworth.com
    • 44. Social Media Social Networks Hub & Spoke laurelpapworth.com
    • 45. Social Media Social Networks Ripple Not Broadcast laurelpapworth.com
    • 46. Social Media Social Networks laurelpapworth.com
    • 47. Social Media Social Networks laurelpapworth.com
    • 48. Social Media Social Networks Strategy vs Campaign laurelpapworth.com
    • 49. Social Media Social Networks laurelpapworth.com
    • 50. Social Media Social Networks laurelpapworth.com
    • 51. Social Media Social Networks laurelpapworth.com
    • 52. Social Media Social Networks laurelpapworth.com
    • 53. Social Media Social Networks laurelpapworth.com
    • 54. Social Media Social Networks SOCIAL MEDIA: MARKETING CAMPAIGN AND COMMUNITY ENGAGEMENT PHOTO:LAUREL PAPWORTH laurelpapworth.com
    • 55. Social Media Social Networks laurelpapworth.com
    • 56. Social Media Social Networks Listen • Facebook friends lists, gated, • Twitter rituals #tags @replies HT and RT • Blog topic tone connections politics • Forums badges, identity trust laurelpapworth.com
    • 57. Social Media Social Networks laurelpapworth.com
    • 58. Social Media Social Networks Content • Video, Podcasts, Multimedia blogs, Slideshare powerpoint, rich material • Flesh out Profile to prove Identity and increase Reputation and Trust. Show Purpose and Value. • This is not your product material (see Promotion) laurelpapworth.com
    • 59. Social Media Social Networks laurelpapworth.com
    • 60. Social Media Social Networks laurelpapworth.com
    • 61. Social Media Social Networks Discuss • Building Relationships • Joining Groups • Becoming known to Bloggers • Supporting not raiding laurelpapworth.com
    • 62. Social Media Social Networks Blogger Relations • Be relevant. • Personalize. • Make it easy. • Schwag is good. Events maybe. • Be persistent. • Reciprocate. laurelpapworth.com
    • 63. Social Media Social Networks laurelpapworth.com
    • 64. Social Media Social Networks laurelpapworth.com
    • 65. Social Media Social Networks Promote • Social Media Press Release • Widgets • RSS and API • (see Discuss) laurelpapworth.com
    • 66. Social Media Social Networks laurelpapworth.com
    • 67. Social Media Social Networks Measure • Reach - how many people saw your stuff? • Exposure -how many people read conversations? • Velocity - how fast did it move through networks? • Sentiment - how (un)popular was your brand? • Adapt - recommendation value • Ecosystem - developers laurelpapworth.com
    • 68. Social Media Social Networks laurelpapworth.com
    • 69. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com