Social Media Social Networks




                     SOCIAL MEDIA: LGPRA 2010
                             AND COMMUNITY ...
Social Media Social Networks




                     Media Landscape




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Social Media Social Networks




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                     Twitter is not Facebook

   Facebook Status updates
   Testimonials ...
Social Media Social Networks



                                       T
                                       h
        ...
Social Media Social Networks




                     Return on Investment ROI
                                 vs
       ...
Social Media Social Networks




           Return On Investment
  Loyalty ROI: visit a site 9x more stay 5x as long
   (S...
Social Media Social Networks




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                     All companies can be affected realtime
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                     Affecting Stocks




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Social Media Social Networks




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                     Tools




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                     b3m
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                     GATED COMMUNITIES DISTRIBUTE DIFFERENTLY
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Social Media Social Networks




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Social Media Social Networks




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Social Media Social Networks



                           Facebook: Viral Touchpoints
   • Mini-Feed
   • News-Feed
   • ...
Social Media Social Networks




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Social Media Social Networks




                     Widgets

         • Widgets
         • Gadgets
         • Facebook A...
Social Media Social Networks




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Social Media Social Networks




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                     EcoSystem and Hub and Spokes




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                     Hub & Spoke




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Social Media Social Networks


                     Hub & Spoke




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Social Media Social Networks


                     Hub & Spoke




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Social Media Social Networks


                     Hub & Spoke




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Social Media Social Networks


                     Hub & Spoke




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Social Media Social Networks




                     Ripple Not Broadcast




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Social Media Social Networks




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Social Media Social Networks




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                     Strategy vs Campaign




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Social Media Social Networks




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           SOCIAL MEDIA: MARKETING CAMPAIGN
                           AND COMMUNITY ENGA...
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




                         Listen

         • Facebook friends lists, gated,
         • Twi...
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




                            Content
         • Video, Podcasts, Multimedia blogs, Slidesh...
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




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Social Media Social Networks




                       Discuss

         • Building Relationships
         • Joining Grou...
Social Media Social Networks




                     Blogger Relations
         • Be relevant.
         • Personalize.
  ...
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




                       Promote

         • Social Media Press Release
         • Widgets
...
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




                     Measure
   • Reach - how many people saw your stuff?
   • Exposure -...
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks


                                               Laurel Papworth


            •slides at htt...
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Local Government Social Media Politics LGPRA Coogee

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Presentation i gave on social media to PR professionals in Local Government. Local Gov.

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  • free to air tv in trouble dropping ratings






  • RocketOn Webling SMH video overlay 3D

  • ROI






  • real time conversations (not dead content like YouTube) mean that stocks can be watched against conversations.



  • TAT augmented reality facial recognition movie

  • social media content portal blogs

  • Facebook
  • Zuckerberg Facebook
  • Facebook Australia Statistics 8 million

  • Widgets
  • Web 3.0









  • velocity time chain reaction social media timeline

  • online community fundamental features strategy campaign steps
  • online community fundamental features strategy campaign steps
  • online community fundamental features strategy campaign steps
  • online community fundamental features strategy campaign steps





  • Reputation management


  • Blogger Relations







  • Local Government Social Media Politics LGPRA Coogee

    1. 1. Social Media Social Networks SOCIAL MEDIA: LGPRA 2010 AND COMMUNITY ENGAGEMENT PHOTO:LAUREL PAPWORTH laurelpapworth.com
    2. 2. Social Media Social Networks Media Landscape laurelpapworth.com
    3. 3. Social Media Social Networks laurelpapworth.com
    4. 4. Social Media Social Networks laurelpapworth.com
    5. 5. Social Media Social Networks laurelpapworth.com
    6. 6. Social Media Social Networks laurelpapworth.com
    7. 7. Social Media Social Networks laurelpapworth.com
    8. 8. Social Media Social Networks laurelpapworth.com
    9. 9. Social Media Social Networks laurelpapworth.com
    10. 10. Social Media Social Networks Twitter is not Facebook Facebook Status updates Testimonials I am going, I am feeling Social Search How do I? Who is? Distribution of links http://bit.ly Discussions with @people Hot topics #tags laurelpapworth.com
    11. 11. Social Media Social Networks T h e F u t u r e ? laurelpapworth.com
    12. 12. Social Media Social Networks Return on Investment ROI vs Cost of Inaction COI laurelpapworth.com
    13. 13. Social Media Social Networks Return On Investment Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey) Brand ROI: 4x un-aided brand recall (Source: NFO) Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition Support ROI: 5x-10x more cost effective than phone support Meet Offline (Center for Digital Futures) One fifth (20.3%) meet at least once a year laurelpapworth.com
    14. 14. Social Media Social Networks laurelpapworth.com
    15. 15. Social Media Social Networks laurelpapworth.com
    16. 16. Social Media Social Networks laurelpapworth.com
    17. 17. Social Media Social Networks laurelpapworth.com
    18. 18. Social Media Social Networks laurelpapworth.com
    19. 19. Social Media Social Networks laurelpapworth.com
    20. 20. Social Media Social Networks All companies can be affected realtime laurelpapworth.com
    21. 21. Social Media Social Networks Affecting Stocks laurelpapworth.com
    22. 22. Social Media Social Networks laurelpapworth.com
    23. 23. Social Media Social Networks laurelpapworth.com
    24. 24. Social Media Social Networks laurelpapworth.com
    25. 25. Social Media Social Networks laurelpapworth.com
    26. 26. Social Media Social Networks laurelpapworth.com
    27. 27. Social Media Social Networks Tools laurelpapworth.com
    28. 28. Social Media Social Networks laurelpapworth.com
    29. 29. Social Media Social Networks b3m laurelpapworth.com
    30. 30. Social Media Social Networks GATED COMMUNITIES DISTRIBUTE DIFFERENTLY laurelpapworth.com
    31. 31. Social Media Social Networks laurelpapworth.com
    32. 32. Social Media Social Networks laurelpapworth.com
    33. 33. Social Media Social Networks Facebook: Viral Touchpoints • Mini-Feed • News-Feed • Requests/Invites • Notifications • Email • Shared Items • Profile Page App Discovery • Application Directory laurelpapworth.com
    34. 34. Social Media Social Networks laurelpapworth.com
    35. 35. Social Media Social Networks Widgets • Widgets • Gadgets • Facebook Apps • iPhone Apps laurelpapworth.com
    36. 36. Social Media Social Networks laurelpapworth.com
    37. 37. Social Media Social Networks laurelpapworth.com
    38. 38. Social Media Social Networks laurelpapworth.com
    39. 39. Social Media Social Networks EcoSystem and Hub and Spokes laurelpapworth.com
    40. 40. Social Media Social Networks Hub & Spoke laurelpapworth.com
    41. 41. Social Media Social Networks Hub & Spoke laurelpapworth.com
    42. 42. Social Media Social Networks Hub & Spoke laurelpapworth.com
    43. 43. Social Media Social Networks Hub & Spoke laurelpapworth.com
    44. 44. Social Media Social Networks Hub & Spoke laurelpapworth.com
    45. 45. Social Media Social Networks Ripple Not Broadcast laurelpapworth.com
    46. 46. Social Media Social Networks laurelpapworth.com
    47. 47. Social Media Social Networks laurelpapworth.com
    48. 48. Social Media Social Networks Strategy vs Campaign laurelpapworth.com
    49. 49. Social Media Social Networks laurelpapworth.com
    50. 50. Social Media Social Networks laurelpapworth.com
    51. 51. Social Media Social Networks laurelpapworth.com
    52. 52. Social Media Social Networks laurelpapworth.com
    53. 53. Social Media Social Networks laurelpapworth.com
    54. 54. Social Media Social Networks SOCIAL MEDIA: MARKETING CAMPAIGN AND COMMUNITY ENGAGEMENT PHOTO:LAUREL PAPWORTH laurelpapworth.com
    55. 55. Social Media Social Networks laurelpapworth.com
    56. 56. Social Media Social Networks Listen • Facebook friends lists, gated, • Twitter rituals #tags @replies HT and RT • Blog topic tone connections politics • Forums badges, identity trust laurelpapworth.com
    57. 57. Social Media Social Networks laurelpapworth.com
    58. 58. Social Media Social Networks Content • Video, Podcasts, Multimedia blogs, Slideshare powerpoint, rich material • Flesh out Profile to prove Identity and increase Reputation and Trust. Show Purpose and Value. • This is not your product material (see Promotion) laurelpapworth.com
    59. 59. Social Media Social Networks laurelpapworth.com
    60. 60. Social Media Social Networks laurelpapworth.com
    61. 61. Social Media Social Networks Discuss • Building Relationships • Joining Groups • Becoming known to Bloggers • Supporting not raiding laurelpapworth.com
    62. 62. Social Media Social Networks Blogger Relations • Be relevant. • Personalize. • Make it easy. • Schwag is good. Events maybe. • Be persistent. • Reciprocate. laurelpapworth.com
    63. 63. Social Media Social Networks laurelpapworth.com
    64. 64. Social Media Social Networks laurelpapworth.com
    65. 65. Social Media Social Networks Promote • Social Media Press Release • Widgets • RSS and API • (see Discuss) laurelpapworth.com
    66. 66. Social Media Social Networks laurelpapworth.com
    67. 67. Social Media Social Networks Measure • Reach - how many people saw your stuff? • Exposure -how many people read conversations? • Velocity - how fast did it move through networks? • Sentiment - how (un)popular was your brand? • Adapt - recommendation value • Ecosystem - developers laurelpapworth.com
    68. 68. Social Media Social Networks laurelpapworth.com
    69. 69. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com
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