10. Social Media Social Networks
Twitter is not Facebook
Facebook Status updates
Testimonials I am going, I am feeling
Social Search How do I? Who is?
Distribution of links http://bit.ly
Discussions with @people
Hot topics #tags
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12. Social Media Social Networks
Return on Investment ROI
vs
Cost of Inaction COI
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13. Social Media Social Networks
Return On Investment
Loyalty ROI: visit a site 9x more stay 5x as long
(Source: McKinsey)
Brand ROI: 4x un-aided brand recall (Source: NFO)
Acquisition ROI: $0-10 vs. $10-$400 per customer
acquisition
Support ROI: 5x-10x more cost effective than
phone support
Meet Offline (Center for Digital Futures) One fifth
(20.3%) meet at least once a year
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58. Social Media Social Networks
Content
• Video, Podcasts, Multimedia blogs, Slideshare
powerpoint, rich material
• Flesh out Profile to prove Identity and
increase Reputation and Trust. Show Purpose
and Value.
• This is not your product material (see
Promotion)
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61. Social Media Social Networks
Discuss
• Building Relationships
• Joining Groups
• Becoming known to Bloggers
• Supporting not raiding
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62. Social Media Social Networks
Blogger Relations
• Be relevant.
• Personalize.
• Make it easy.
• Schwag is good. Events maybe.
• Be persistent.
• Reciprocate.
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67. Social Media Social Networks
Measure
• Reach - how many people saw your stuff?
• Exposure -how many people read conversations?
• Velocity - how fast did it move through networks?
• Sentiment - how (un)popular was your brand?
• Adapt - recommendation value
• Ecosystem - developers
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69. Social Media Social Networks
Laurel Papworth
•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm
reference
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Editor's Notes
free to air tv in trouble dropping ratings
RocketOn Webling SMH video overlay 3D
ROI
real time conversations (not dead content like YouTube) mean that stocks can be watched against conversations.
TAT augmented reality facial recognition movie
social media content portal blogs
Facebook
Zuckerberg Facebook
Facebook Australia Statistics 8 million
Widgets
Web 3.0
velocity time chain reaction social media timeline
online community fundamental features strategy campaign steps
online community fundamental features strategy campaign steps
online community fundamental features strategy campaign steps
online community fundamental features strategy campaign steps