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How To Build A Social Network

from Silkcharm, 2 years ago Add as contact

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One day workshop at WebDirections 07 and University of Sydney (2008): This workshop will benefit anyone who is interested in building a community around their business’ online presence. To get the most out of this workshop you will be prepared to spend a day focussed on the social and community side of the Internet. This is not a technical course but a reasonable grasp of user applications such as blogs, wikis, and tagging will be assumed. Also taught at Making Links, Sydney, Australia

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« Prev Comments 1 - 5 of 5 Next »
  • Silkcharm
    Silkcharm said 2 years Edit Delete

    Thanks guys! I'm glad you enjoyed it :)

  • guest5f3e4a
    guest5f3e4a said 2 years Edit Delete

    Your workshop was very informative & some good practical tips too!
    Thanks.. Marg

  • guest55f207
    guest55f207 said 2 years Edit Delete

    Thanks Laurel, really good workshop yesterday.

    Jason King

  • catcar
    catcar said 2 years Edit Delete

    informative & thorough

  • Silkcharm
    Silkcharm said 2 years Edit Delete

    This will be broken down into seperate sections and beautified for the shorter presentations such as 1 hour ones. (1 day workshops are too information intensive to inflict death by prettified powerpoint)

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    Presentation Transcript

    1. Slide 1: How to Build and Maintain Vibrant Social Networks and Online Communities Laurel Papworth Social Networks Strategist world.com.au
    2. Slide 2: Slides 03. Why am I here? 10. Where do I go? 17. Who am I? 30. Can you help me? 37. What are you doing? 44. How do I behave? 54. What’s going on? 60. What’s the celebration? 67. All together now? http://world.com.au Laurel Papworth
    3. Slide 3: Social Network Why am I here? Are our reasons aligned? Laurel Papworth
    4. Slide 4: Types of Social Networks • • Family Geographic • • Work Demographic • • Play Topical • • Spirituality Activity • Politics http://world.com.au Laurel Papworth
    5. Slide 5: Mazlow’s Hierarchy of Needs adapted by Amy Jo Kim Physiological Food clothing Shelter, System access, retain health, management of system identity Security and Safety Protection from crimes Protection from hacking and war, living in a just and trolling, privacy, level society playing field Social Ability to give and Belonging to a receive love, belonging community as a whole, to a group and swarms (subgroups) Self-esteem Ability to earn self Ability to contribute and respect, respect of be recognised for those others and ability to contributions contribute Self Actualisation Develop skills Take on new roles and new opportunities http://world.com.au Laurel Papworth
    6. Slide 6: The “Why” of social networking • Name – helps if it’s meaningful • Slogan – funky one liner • Why – ‘public’ company reasons • Interface – colours are important ! • Human story – evil or good? • Content, tools, links – what’s inside? http://world.com.au Laurel Papworth
    7. Slide 7: Name and Motto • …it’s Not News it’s Fark.com • Fark.com • ? • Mother&Baby • ? (how many friends have you got) • Facebook • …Social Networking for Grownups • iYoMu • …Loves You • Flickr • …a Place for Friends (just not MINE) • MySpace • …Broadcast Yourself • YouTube http://world.com.au Laurel Papworth
    8. Slide 8: http://world.com.au Laurel Papworth
    9. Slide 9: http://world.com.au Laurel Papworth
    10. Slide 10: Social Network Bytes Where do I go? Where should I visit? Laurel Papworth http://world.com.au Laurel Papworth
    11. Slide 11: Where to go? • Areas to meet • Tools to communicate – blogs, forums • News to read • Tools to use – hosted, white label, or self • Useability, sociability, navigation, taxonomy, site maps • (plus the “Why’s”) http://world.com.au Laurel Papworth
    12. Slide 12: How to you like to communicate? • Instant (synchronous), real time support - instant messenger, broadcast, chat channels, SMS, virtual worlds, ventrilo • Delayed (asynchronous) - email, listserv, blogs, forums, wiki, • Either? - Twitter, RSS, APIs http://world.com.au Laurel Papworth
    13. Slide 13: Who-to-who(m)? • One to One - email, personal messages, chat • One to Many - blogs, • Many to Many - forums • Few to Few (gated) - follow me services http://world.com.au Laurel Papworth
    14. Slide 14: http://world.com.au Laurel Papworth
    15. Slide 15: Tools to Use • Hosted Facebook, MySpace, • White Label Ning, • DIY Drupal, http://world.com.au Laurel Papworth
    16. Slide 16: Summary • Meeting places (role based) - Newcomer - Off Topic - Elders • Meeting places (tool based) - forums - blogs - wikis • Tools • News http://world.com.au Laurel Papworth
    17. Slide 17: Social Network Bytes Who am I? What is my identity? Laurel Papworth
    18. Slide 18: Who am I? • Sign me up! • Establish identity • Establish reputation • Establish trust • Context: - system, personal, public (old) - as many profiles as needed (new) http://world.com.au Laurel Papworth
    19. Slide 19: Sign Me Up! • Decide on Barrier to Entry and stick to it! • Sign up procedure - CAPTCHA, email confirmation • Welcome email Username, password • Importing friends list http://world.com.au Laurel Papworth
    20. Slide 20: 75th on Google Search http://world.com.au Laurel Papworth
    21. Slide 21: http://world.com.au Laurel Papworth
    22. Slide 22: Don’t want to check contacts now? Don’t want to check contacts now? http://world.com.au Laurel Papworth
    23. Slide 23: Starsign? Description? Looking to meet? http://world.com.au Laurel Papworth
    24. Slide 24: Uh.Oh. It’s a dating site http://world.com.au Laurel Papworth
    25. Slide 25: http://world.com.au Laurel Papworth
    26. Slide 26: Establish Identity • What is Public and how Public? • What is Gated? • What information is Private? • What is hidden in the System Profile? • Static information • Semi Static • Dynamic status • Evolve the profiles – adds interest http://world.com.au Laurel Papworth
    27. Slide 27: Personality • Avatars • Multiple identities • Explain Profile questions • Tagline (.sig) • Free vs category answers • Fun titles and non-sequitors http://world.com.au Laurel Papworth
    28. Slide 28: Establish Reputation • Who are the top contributors? • Most popular articles? • Newest members? • Newest comments? • Latest uploaded media? • Featured blog, featured profile • Titles – guild, moderator (see status later) http://world.com.au Laurel Papworth
    29. Slide 29: http://world.com.au Laurel Papworth
    30. Slide 30: Social Network Bytes Can you help me? How do I get involved? Laurel Papworth
    31. Slide 31: Who am I? • Visitor, Anonymous, no Profile • Registered, novice • Regular, normal • Leaders, contributors (see more later) • Elders • Employees • Owner http://world.com.au Laurel Papworth
    32. Slide 32: Clearly define… • visitor vs registered • Premium visitors • Appropriate areas for newcomers • Regulars • Leaders (see more later) • Elders http://world.com.au Laurel Papworth
    33. Slide 33: Visitors Centre • About Us • FAQ • Media/Press Releases • Tour, Video, Podcast, Interactive • Letter from Host (now: blog) • Membership requirements (age, location) • Site Map • Background, whitepapers • Mission statement, backstory, history • Overview of features (quick grab) • Policies, guidelines, code of conduct http://world.com.au Laurel Papworth
    34. Slide 34: Regular Centre • Read/write not read only • Access to karma points • Show number of posts, length of membership • Premium services http://world.com.au Laurel Papworth
    35. Slide 35: Social Graph Not a People Graph http://world.com.au Laurel Papworth
    36. Slide 36: Thottbot.com 391 blog blog blog WoW blog blog blog WoW site allakhazam.com 798 Virtual World 291 incl. Forums blog blog blog WowWiki1,299 WoW economy http://world.com.au Laurel Papworth
    37. Slide 37: Social Network Bytes What are you doing? How do I get involved? Laurel Papworth
    38. Slide 38: New & Small • Leader, owner/founder, developer, customer service, staff, moderator – you • A bunch of interested people – them • Accept offers of help, monitor and encorage these (founders) as they will become (elders). • Staff – (unpaid) Volunteers or Contractors (part- time) - Enthusiasts http://world.com.au Laurel Papworth
    39. Slide 39: Mix up social and disciplinary? • Welcome greeter: usually called Angel • Host: main leaders who unite with purpose • Moderator/editor: evaluate content • Moderator/police: warn, ban, remove • Teacher: answer newbies, recruit • Events/party-er: co-ordinate • Admin: leads moderators, writers, team • Developer/owner: “god”, bottom line, Any of these can be volunteer. Or paid. http://world.com.au Laurel Papworth
    40. Slide 40: Volunteer vs Paid • Status • Giving to the community • Learn new skills • Make networking contacts (career change) http://world.com.au Laurel Papworth
    41. Slide 41: Choose your leaders • … or your community will choose for you. • Or choose together. • Encourage behaviour by showcasing it • “Spotlights” • Rewards… • Tools – special chat channels, controlling access, locking down content http://world.com.au Laurel Papworth
    42. Slide 42: Type of Community Rewards • Competition community? Then Ratings/Rankings e.g. high scores • Task based community? Then “spotlight” tasks e.g. blog entries • Profit based community? Share the love: auctions, classifieds, storefronts, affiliates • Knowledge based? Then reward with feedback http://world.com.au Laurel Papworth
    43. Slide 43: Critique User Generated Content • … or consumer generated media or ‘members creating stuff’. • Quantitative: Check page hits, posting activity or hours logged in. • CrowdSourced – rated and ranked media • Editor sourced – manually collect and exhibit media from members. • Find Usability/SEO consultants who understand Sociability http://world.com.au Laurel Papworth
    44. Slide 44: Social Network Bytes How do I behave? It’s War: Rules of Engagement Laurel Papworth
    45. Slide 45: Documentation & Tools • Who can join? • Technical decisions • Behavioural rules • Behavioural advice • Privacy policy • Terms of Use, Terms of Service • Tools for leaders http://world.com.au Laurel Papworth
    46. Slide 46: Yes Moderators are st00p1d We can’t work out that fcuk really means a naughty word. Oh and “Click here for pr0n”. What does a$$h0le mean? However we ignore OMFG. Do you take offence at Newbie? How about Nubby? Nublet? N00b or n00bie? http://world.com.au Laurel Papworth
    47. Slide 47: http://world.com.au Laurel Papworth
    48. Slide 48: Technical decisions • Images, video, media • What constitutes porn, shock sites • Civility • Spam • Privacy • Liability • Censorship • Ownership of content http://world.com.au Laurel Papworth
    49. Slide 49: Documents • Member agreement. • Legal • Community or Social Guidelines • Support Issues Help: FAQ, Knowledgebase http://world.com.au Laurel Papworth
    50. Slide 50: http://world.com.au Laurel Papworth
    51. Slide 51: Official ADMIN???? …there are 650 Admins. And I'm pretty sure the one with Fuck You in the headline and the other one with My Willys Is Bigger than Yours are not real admins… http://world.com.au Laurel Papworth
    52. Slide 52: http://world.com.au Laurel Papworth
    53. Slide 53: Tools for Leaders • Moderators are a community too! • Own titles, own forums, own areas/places • Evidence Locker – remove content to an evidence locker. Do not delete. • Rap Sheet – keep a database of details of Watched, Warned, Banned members Includes, all IP addresses, signup and all email addresses, links to evidence locker, copy of Personal Messages. http://world.com.au Laurel Papworth
    54. Slide 54: Social Network Bytes What’s going on? Where’s the party? Laurel Papworth
    55. Slide 55: Events • Personal Calendar • Community calendar • Contests • Meetings • Performances • Event co-ordinators (support them) • Transitory forum • Tools *An important moment/highlight in the week. Even an update achieve that… http://world.com.au Laurel Papworth
    56. Slide 56: Event Management • Online or Offline? Both? • Plan: Strategy, Location, Infrastructure, ‘staff’ needs, documents, time and place, • Marketing: display information, launch details, staff, troublemakers • Follow up: continue the discussion, distribute the results, plan next one http://world.com.au Laurel Papworth
    57. Slide 57: Contests • Create debate • Quizzes – polls, debates, hot or not • Foto of the day - “interesting” Flickr • Causes • Vampires, Werewolves on Facebook • Board games http://world.com.au Laurel Papworth
    58. Slide 58: Meetings • Book club • Support physical meeting (not replace) • Instant (IRC) with developers • Monthly roundup of issues (forum) • Create regularity and loyalty http://world.com.au Laurel Papworth
    59. Slide 59: Performances • Interviews with developers • Podcast interviews • Technical training, webinars, webcasts • I might put these slideshows up, once a week!  • Who’s on stage this week? Spotlight leaders, elders and owners http://world.com.au Laurel Papworth
    60. Slide 60: Social Network Bytes What’s the celebration? Recognising & rejoicing with others Laurel Papworth
    61. Slide 61: Ritual and Holidays • Power of belonging • Acknowledgement of communication context • Community Holidays (Founders day) • Passages and Transitions (Funerals) http://world.com.au Laurel Papworth
    62. Slide 62: Hello and Goodbye • … and everything in between • Welcome newcomer, one year ‘avatar’ birthday, reaching 1000 posts, finding 5000th friend, most popular leader, farewell • Birthdays, engagements, weddings, pregnancy, birth, divorce, death – particularly death http://world.com.au Laurel Papworth
    63. Slide 63: Birthdays Gifts Co-incidence? I think not… http://world.com.au Laurel Papworth
    64. Slide 64: Sophie Delezio: 16,000 entries in basic guestbook online community http://world.com.au Laurel Papworth
    65. Slide 65: http://world.com.au Laurel Papworth
    66. Slide 66: Control some rituals • Thankyou, Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou http://world.com.au Laurel Papworth
    67. Slide 67: Social Network Bytes All together now? Me and my buddies Laurel Papworth
    68. Slide 68: Intimacy vs Growth • Critical masses at tipping point will ‘fork’ • Subdivisions can happen naturally • Subdivisions can be planned • Each subdivision follows the previous presentations today – who, what, why, when and so on. http://world.com.au Laurel Papworth
    69. Slide 69: Joomla Mambo http://world.com.au Laurel Papworth
    70. Slide 70: http://world.com.au Laurel Papworth
    71. Slide 71: http://world.com.au Laurel Papworth
    72. Slide 72: More Information? • Contact Laurel Papworth laurel@world.com.au • Blog http://silkcharm.blogspot.com (or on Facebook, or LinkedIn or…  • Ask on the forums http://world.com.au/forum • Based on work by Amy Jo Kim and Jenny Preece and … (on the shoulders of giants). http://world.com.au Laurel Papworth

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