freelance vs citizen journalists bloggers

8,435 views
8,132 views

Published on

an interesting evening with 80 freelance journos - explaining to them how Citizen Journalist (bloggers) create content, distribute it, find sources and advertise through widgets. Mentioned the AP vs Bloggers story. More at http://silkcharm.blogspot.com/2008/06/australia-social-media-freelance.html">blog with explanation

Published in: Business, Technology
1 Comment
9 Likes
Statistics
Notes
No Downloads
Views
Total views
8,435
On SlideShare
0
From Embeds
0
Number of Embeds
294
Actions
Shares
0
Downloads
90
Comments
1
Likes
9
Embeds 0
No embeds

No notes for slide
  • freelance vs citizen journalists bloggers

    1. laurelpapworth.com
    2. Flickr: AXB500 Web 1.0 = eyeballs viewing brochure websites
    3. Citizen Journalist laurelpapworth.com
    4. Web 2.0 = talkers and creators
    5. 113 m Blogs tracked by Technorati.com
    6. 2 New Blogs Every second
    7. 17.5 Articles Err blog posts every second
    8. 3rd Biggest country in the world: MySpace
    9. Blog articles for Media Content Creation
    10.  
    11.  
    12.  
    13.  
    14. Social Media Blogs are one-to-many, media in isolation mdx.ac.uk
    15. Gaining an Audience is an issue
    16. Open, broadcast yet ripples
    17.  
    18. What is a Blog? <ul><li>A depth of content site </li></ul><ul><li>Text/Multimedia – MySpace, Blogger </li></ul><ul><li>Video – YouTube, Photos - Flickr </li></ul><ul><li>Articles embedded with video and photos online </li></ul><ul><li>Comments for discussion </li></ul><ul><li>Widgets – AdSense (revenue), embeds </li></ul>
    19. Facebook for Media Distribution
    20.  
    21. Analysing Facebook <ul><li>Facebook is about media distribution </li></ul><ul><li>Facebook groups and fanpages </li></ul><ul><li>Viral (marketing) points </li></ul><ul><li>Facebook as a Social Network Operating System </li></ul>
    22. Gated communities distribute differently
    23.  
    24.  
    25.  
    26.  
    27.  
    28.  
    29.  
    30.  
    31.  
    32. Auto email newsletter and viral notes
    33. Public vs Private
    34.  
    35.  
    36.  
    37. The social network is an operating system
    38. ANYONE has application tracking
    39.  
    40. CRM 4.0 in Facebook Thanks Cybner ! DETAILS Information Addresses Activities History SubContacts Relationships Workflows SALES Opportunities Quotes Orders Invoices SERVICE Cases Contracts MARKETING Marketing Lists Campaigns
    41. Top Facebook Applications
    42.  
    43.  
    44.  
    45. Twitter for sources (friends and breaking News)
    46.  
    47. Widgets/RSS for Citizen ‘Free’ Advertising
    48. Advertising revenue From Google Advertising from 113m blogs
    49.  
    50. Apps for Facebook, Myspace, blogs <ul><li>Salesforce makes 60% revenue from website sales, 40% from Open API Applications </li></ul><ul><li>Amazon does more traffic through these apps than through amazon.com sites. </li></ul><ul><li>eBay saw an increase transactions of 84% by adding 140,000 developers. </li></ul><ul><li>… . However AP blocks bloggers </li></ul>Distributing access through social media
    51. Content Sources Advertising Distribution
    52. Laurelpapworth.com <ul><li>[email_address] or 0432684992 </li></ul><ul><li>http://www.slideshare.net/Silkcharm </li></ul><ul><li>My blog is http://silkcharm.blogspot.com </li></ul><ul><li>Thanks to http://www.slideshare.net/ewan.mcintosh for figures in first slides </li></ul><ul><li>Flickr photos accredited </li></ul>

    ×