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FBO - Edgerank
Advertising
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TimeLine
Cover 

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CreatedPlaces/Maps
https://www.facebook.com/page_guidelines.php
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Size of Image URL - choose
carefully!
What’s in it
for “me”
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Sandbox or Test Page
https://www.facebook.com/CheatSheetSizesDimensions
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https://www.facebook.com/help/?faq=276329115767498 Cover Photo
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Edit Page - Manage
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Ads
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Exercises	

1. Change email Notices	

2. Unpublish Page

3. Change Category	

4. Profile Pic?	

5. Featured Personal Profile	

6. Invite Email CSV	

7. Managers and Admin	

8.Apps - like pinterest	

9. Mobile - SECRET!!	

10.Analytics	

11. Help
https://www.facebook.com/pages/edit/?id=123456789
Edit Page - Manage Permissions
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https://www.facebook.com/PAGENAME?sk=page_insights
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Create Ad
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Choose:	

Cairns

Women

18-40

Expecting, Newlywed
Marketing Intelligence
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ChooseYour Audience
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https://www.facebook.com/help?page=195623423828629 Ads FAQ Help
http://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf Facebook PDF Manual
Have a group of ads draw
from a campaign “bucket”
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if THIS then THAT

if	

THIS: original source content e.g. a blog changes

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Timeline = Newsfeed
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HOME = FB Newsfeed
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Interactions =

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@name - link to profile	

#word - link to search	

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Facebook
• Use the computer to set up a Facebook Business Page
• Discover how to use Facebook marketing intelligence to find your
customers
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• Establish Business vs Personal Facebook settings and manage Admins
• Learn how to automate content and use tools to save time
• Investigate building audiences on Facebook Business Page
• How to Measure success through analytics tools
FACEBOOK
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TWITTER
Twitter
• Learn how to set up Twitter for Business
• Find and follow customer communities
• Learn how to create content for Twitter
• Establish Business vs Personal voice on Twitter
• Discover how to automate following and content on
Twitter
• How to Measure success through analytics tools
• Investigate sponsored tweets and verified accounts
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CREATE YOUR OWN
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Image Size	

100 x 72 px

EnterYour Website or 

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Destination: 

Internal (pages) vs External (websites)
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Preview Ad
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Facebook
REVIEW Business Pages!
1. COVER PHOTO: use a description for the cover photo and rotate the information and where it links to in the description. !
2. PROFILE Image - shows up on customers’ timelines!
3. TIMELINE: Consider using the timeline like CocaCola telling the brand history back to the 1800’s.!
4. ABOUT: What’s in it for ME? Not how good the company is. Provide value & convert.!
5. TABS and APPS Four main tabs and another 8 underneath. Like or Share an update!
6. STATUS UPDATE: schedule, Pin and Double width. !
7. ANALYTICs: Likes and popular location/month Insights.!
8. ADVERTISING: Boost Post, sidebar ads.!
Exercise. What are your favourite Facebook Pages? What do you like about them? !
• https://www.facebook.com/rihanna!
• https://www.facebook.com/Telstra!
TAB APPS !
1. Featured Product/Service!
2. Blog RSS!
3. Add a competition app that indemnifies Facebook & collects email address (from FB login)!
4. Store app!
5. Mailchimp email newsletter app!
6. Booking app WECO Booking app https://www.facebook.com/wecosyd/app_513281068684929!
7. Telstra LiveChat app LiveChat app http://www.livechatinc.com/

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