Your SlideShare is downloading. ×
Facebook and Twitter for Business Course Notes USYD
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Facebook and Twitter for Business Course Notes USYD

911
views

Published on

Some basic course notes for studetns see http://socialmediacoursenotes.wordpress.com/ for more information.

Some basic course notes for studetns see http://socialmediacoursenotes.wordpress.com/ for more information.

Published in: Education, Technology, Design

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
911
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. laurelpapworth.com 1 Facebook
  • 2. laurelpapworth.com 2 New Page
  • 3. laurelpapworth.com Add Friend. 
 Mutual Friends Newsfeed - 
 FBO - Edgerank Advertising Like Biz Page Personal Profile 3
  • 4. laurelpapworth.com TimeLine Cover 
 Photo 4
  • 5. laurelpapworth.com CreatedPlaces/Maps https://www.facebook.com/page_guidelines.php 5
  • 6. laurelpapworth.com Size of Image URL - choose carefully! What’s in it for “me” 6 Sandbox or Test Page https://www.facebook.com/CheatSheetSizesDimensions
  • 7. laurelpapworth.com https://www.facebook.com/help/?faq=276329115767498 Cover Photo 7
  • 8. laurelpapworth.com Edit Page - Manage Permissions Ads Reply inbox 8
  • 9. laurelpapworth.com Exercises 1. Change email Notices 2. Unpublish Page
 3. Change Category 4. Profile Pic? 5. Featured Personal Profile 6. Invite Email CSV 7. Managers and Admin 8.Apps - like pinterest 9. Mobile - SECRET!! 10.Analytics 11. Help https://www.facebook.com/pages/edit/?id=123456789 Edit Page - Manage Permissions 9
  • 10. laurelpapworth.com 10 https://www.facebook.com/PAGENAME?sk=page_insights
  • 11. laurelpapworth.com 11
  • 12. laurelpapworth.com 12
  • 13. laurelpapworth.com Create Ad https://www.facebook.com/advertising Ad Analytics 13
  • 14. laurelpapworth.com 14
  • 15. laurelpapworth.com Choose: Cairns
 Women
 18-40
 Expecting, Newlywed Marketing Intelligence 15 ChooseYour Audience
  • 16. laurelpapworth.com https://www.facebook.com/help?page=195623423828629 Ads FAQ Help http://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf Facebook PDF Manual Have a group of ads draw from a campaign “bucket” 16
  • 17. laurelpapworth.com Full Report Export Weekly Schedule 17
  • 18. laurelpapworth.com if THIS then THAT
 if THIS: original source content e.g. a blog changes
 then
 THAT: post to my Facebook Page Consider: https://ifttt.com/recipes/10336 18
  • 19. laurelpapworth.com 19 Twitter
  • 20. laurelpapworth.com 20 New Page
  • 21. laurelpapworth.com http://Twitter.com If you haven’t signed up already, please sign up Timeline = Newsfeed Following = “Likes” Tweets = Status Updates 140 char Trend: Repetition of keyword HOME = FB Newsfeed 21
  • 22. laurelpapworth.com Interactions =
 FB Notifications CONNECT = FB Wall/Timeline @name - link to profile #word - link to search RT - Retweet (FB like or share ) Arrow Over =
 Expand, Reply, RT, Fave @SilkCharm NOT @laurelpapworth 22
  • 23. laurelpapworth.com 23
  • 24. laurelpapworth.com Lists Add Members 24
  • 25. laurelpapworth.com Streams Status Updates 25
  • 26. laurelpapworth.com http://klout.com/#/friends 26
  • 27. laurelpapworth.com 27 https://bitly.com/ add a PLUS sign 
 e.g. https://bitly.com/FrankenW+ Twitter Measurement
  • 28. laurelpapworth.com Facebook • Use the computer to set up a Facebook Business Page • Discover how to use Facebook marketing intelligence to find your customers • Practice creating Facebook Ads with tips and tricks to engage • Establish Business vs Personal Facebook settings and manage Admins • Learn how to automate content and use tools to save time • Investigate building audiences on Facebook Business Page • How to Measure success through analytics tools FACEBOOK 28
  • 29. laurelpapworth.com TWITTER Twitter • Learn how to set up Twitter for Business • Find and follow customer communities • Learn how to create content for Twitter • Establish Business vs Personal voice on Twitter • Discover how to automate following and content on Twitter • How to Measure success through analytics tools • Investigate sponsored tweets and verified accounts 29
  • 30. laurelpapworth.com CREATE YOUR OWN https://www.facebook.com/pages 30
  • 31. laurelpapworth.com 31 Image Size 100 x 72 px
 EnterYour Website or 
 http://laurelpapworth.com Destination: 
 Internal (pages) vs External (websites)
  • 32. laurelpapworth.com Preview Ad 32
  • 33. laurelpapworth.com 33 Facebook REVIEW Business Pages! 1. COVER PHOTO: use a description for the cover photo and rotate the information and where it links to in the description. ! 2. PROFILE Image - shows up on customers’ timelines! 3. TIMELINE: Consider using the timeline like CocaCola telling the brand history back to the 1800’s.! 4. ABOUT: What’s in it for ME? Not how good the company is. Provide value & convert.! 5. TABS and APPS Four main tabs and another 8 underneath. Like or Share an update! 6. STATUS UPDATE: schedule, Pin and Double width. ! 7. ANALYTICs: Likes and popular location/month Insights.! 8. ADVERTISING: Boost Post, sidebar ads.! Exercise. What are your favourite Facebook Pages? What do you like about them? ! • https://www.facebook.com/rihanna! • https://www.facebook.com/Telstra! TAB APPS ! 1. Featured Product/Service! 2. Blog RSS! 3. Add a competition app that indemnifies Facebook & collects email address (from FB login)! 4. Store app! 5. Mailchimp email newsletter app! 6. Booking app WECO Booking app https://www.facebook.com/wecosyd/app_513281068684929! 7. Telstra LiveChat app LiveChat app http://www.livechatinc.com/