DSRD Marketing with web 2.0

Blogs, Facebook & Marketing Laurel Papworth

These slides are on Slideshare.net http:// slideshare.net/silkcharm s Online HowToBlog course http://how-to-blog- course.blogspot.com / My blog online http://silkcharm.blogspot.com/

Blogs, Facebook and Marketing
What is a Blog ? Why Blog? How to Blog
Why use YouTube ?
Flickr for Photos
Marketing with Facebook
Wikis
Social media alerts

What is a Blog?
A depth of content site
Articles with video and photos online
Comments for discussion
Widgets

Why blog?
Post news and content easily - I’ll show you how!
Earn increased traffic to: - your website - your shop/business
Become an Industry Leader
Earn Media Publicity
Develop Relationships

Blogger for Blogs http://blogger.com

Write a blog post (article)

Title Write Topic PUBLISH!

1 – The blog’s title 2 – Calendar of posts 3 – Archive of past posts 4 – Search this blog 5 – Categories of posts 6 – Recent posts 7 – Blogroll (a list of other, recommended blogs) 8 – Syndication icon 9 – Post title 10 – Post text 11 – “Permalink” (a permanent link) to that post 12 – Comments on that post 13 – E-mail this post to a friend http://www.hwyblogs.com

Flickr for Photos http://flickr.com

Flickr
Store photos to save space and bandwidth
Easily embedded
Collections
Same as any depth of content site - profile, comments, rating, “interestingness”, embeddable, sets

YouTube for Photos http://youtube.com

YouTube
Short videos
Introduction to you and your company - Marketing
Instructional, HowTo and Demonstrations - Educational
You are “discoverable” and a large viewer base

Key Features
Main Content – video
Build “name” – profile
Category – HowTo & Style
Number of Views – over 7,000
Ratings – 5 star
Comments - discussion
EMBED – put it in your blog!

EMBED EMBEDDED

Marketing with Facebook

Analysing Facebook
What is Facebook?
Facebook Groups
Viral (marketing) points
Facebook as a Social Network Operating System

Facebook…
Is a discoverability site

Facebook Groups

What makes Facebook “viral”?

60+ Million active Users
150K New Users Daily Since Jan 2007
Average 3% Weekly Growth Since Jan 2007
Older Demographic Rapidly Adopting (26+)
Disrupts Traditional Communication Channels
Streamlines Ability to Engage & Facilitate More Connections
Sixth-most trafficked site in the United States (comScore)
More than 54 billion page views per month
More than half of active users return daily
Over 14000 Applications (85% Engagement)

Viral Carriers & Touch Points
Mini-Feed
News-Feed
Requests/Invites
Notifications
Email
Shared Items
Profile Page App Discovery
Application Directory

NewsFeed Requests Notifications

MiniFeed email

Email notifications

Facebook Applications

What is an Application?
No software to download: Merely flip a switch
& you are plugged into the social graph

Top Facebook Applications

Facebook Fan Pages

Marketing Opportunities: Extend Your Brand
Lead Generation
Brand Extension
Commerce
Customer Engagement
Traffic
Brand Loyalty
Frictionless WOMA
Groups
Applications
Advertising

Finding Blogs

Email alert

Summary
How to blog
Flickr for photos
YouTube videos
Facebook – Applications, groups, Fan Pages, social ads
Wikis
Finding Blogs

For further information on upcoming events and programs offered by the NSW Department of State and Regional Development, go to
smallbiz.nsw.gov.au
Copyright: Laurel Papworth

DSRD Marketing with web 2.0

by Laurel Papworth

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