Blogs, Facebook & Marketing Laurel Papworth
These slides are on Slideshare.net http:// slideshare.net/silkcharm s Online HowToBlog course http://how-to-blog- course.b...
Blogs, Facebook and Marketing <ul><li>What is a  Blog ? Why Blog? How to Blog </li></ul><ul><li>Why use  YouTube ? </li></...
What is a Blog? <ul><li>A depth of content site </li></ul><ul><li>Articles with video and photos online </li></ul><ul><li>...
Why blog? <ul><li>Post news and content easily - I’ll show you how! </li></ul><ul><li>Earn increased traffic to: - your we...
 
Blogger for Blogs http://blogger.com
 
 
 
 
Write a blog post (article)
Title Write Topic PUBLISH!
 
1 – The blog’s title 2 – Calendar of posts 3 – Archive of past posts 4 – Search this blog 5 – Categories of posts 6 – Rece...
Flickr for Photos http://flickr.com
 
Flickr <ul><li>Store photos to save space and bandwidth </li></ul><ul><li>Easily embedded </li></ul><ul><li>Collections </...
 
YouTube for Photos http://youtube.com
YouTube <ul><li>Short videos </li></ul><ul><li>Introduction to you and your company - Marketing </li></ul><ul><li>Instruct...
 
Key Features <ul><li>Main Content – video </li></ul><ul><li>Build “name” – profile </li></ul><ul><li>Category – HowTo & St...
Video
 
 
EMBED EMBEDDED
 
Marketing with Facebook
Analysing Facebook <ul><li>What is Facebook? </li></ul><ul><li>Facebook Groups </li></ul><ul><li>Viral (marketing) points ...
Facebook… <ul><li>Is a discoverability site </li></ul>
 
Facebook Groups
 
What makes Facebook “viral”?
<ul><li>60+ Million  active  Users </li></ul><ul><li>150K New Users  Daily  Since Jan 2007 </li></ul><ul><li>Average  3% W...
Viral Carriers & Touch Points <ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Requests/Invites </li></ul><...
NewsFeed Requests Notifications
MiniFeed email
Email notifications
 
Facebook Applications
 
What is an Application? <ul><li>No software to download: Merely flip a switch </li></ul><ul><li>& you are plugged into the...
 
Top Facebook Applications
Facebook Fan Pages
 
 
 
Marketing Opportunities:  Extend Your Brand <ul><li>Lead Generation </li></ul><ul><li>Brand Extension </li></ul><ul><li>Co...
Wikis
 
 
Finding Blogs
 
Email alert
 
Summary <ul><li>How to blog </li></ul><ul><li>Flickr for photos </li></ul><ul><li>YouTube videos </li></ul><ul><li>Faceboo...
<ul><li>For further information on upcoming events and programs offered by the NSW Department of State and Regional Develo...
Upcoming SlideShare
Loading in...5
×

DSRD Marketing with web 2.0

2,172

Published on

department of state and regional development - how to use blogs, facebook and youtube for small business.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,172
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
43
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

DSRD Marketing with web 2.0

  1. 1. Blogs, Facebook & Marketing Laurel Papworth
  2. 2. These slides are on Slideshare.net http:// slideshare.net/silkcharm s Online HowToBlog course http://how-to-blog- course.blogspot.com / My blog online http://silkcharm.blogspot.com/
  3. 3. Blogs, Facebook and Marketing <ul><li>What is a Blog ? Why Blog? How to Blog </li></ul><ul><li>Why use YouTube ? </li></ul><ul><li>Flickr for Photos </li></ul><ul><li>Marketing with Facebook </li></ul><ul><li>Wikis </li></ul><ul><li>Social media alerts </li></ul>
  4. 4. What is a Blog? <ul><li>A depth of content site </li></ul><ul><li>Articles with video and photos online </li></ul><ul><li>Comments for discussion </li></ul><ul><li>Widgets </li></ul>
  5. 5. Why blog? <ul><li>Post news and content easily - I’ll show you how! </li></ul><ul><li>Earn increased traffic to: - your website - your shop/business </li></ul><ul><li>Become an Industry Leader </li></ul><ul><li>Earn Media Publicity </li></ul><ul><li>Develop Relationships </li></ul>
  6. 7. Blogger for Blogs http://blogger.com
  7. 12. Write a blog post (article)
  8. 13. Title Write Topic PUBLISH!
  9. 15. 1 – The blog’s title 2 – Calendar of posts 3 – Archive of past posts 4 – Search this blog 5 – Categories of posts 6 – Recent posts 7 – Blogroll (a list of other, recommended blogs) 8 – Syndication icon 9 – Post title 10 – Post text 11 – “Permalink” (a permanent link) to that post 12 – Comments on that post 13 – E-mail this post to a friend http://www.hwyblogs.com
  10. 16. Flickr for Photos http://flickr.com
  11. 18. Flickr <ul><li>Store photos to save space and bandwidth </li></ul><ul><li>Easily embedded </li></ul><ul><li>Collections </li></ul><ul><li>Same as any depth of content site - profile, comments, rating, “interestingness”, embeddable, sets </li></ul>
  12. 20. YouTube for Photos http://youtube.com
  13. 21. YouTube <ul><li>Short videos </li></ul><ul><li>Introduction to you and your company - Marketing </li></ul><ul><li>Instructional, HowTo and Demonstrations - Educational </li></ul><ul><li>You are “discoverable” and a large viewer base </li></ul>
  14. 23. Key Features <ul><li>Main Content – video </li></ul><ul><li>Build “name” – profile </li></ul><ul><li>Category – HowTo & Style </li></ul><ul><li>Number of Views – over 7,000 </li></ul><ul><li>Ratings – 5 star </li></ul><ul><li>Comments - discussion </li></ul><ul><li>EMBED – put it in your blog! </li></ul>
  15. 24. Video
  16. 27. EMBED EMBEDDED
  17. 29. Marketing with Facebook
  18. 30. Analysing Facebook <ul><li>What is Facebook? </li></ul><ul><li>Facebook Groups </li></ul><ul><li>Viral (marketing) points </li></ul><ul><li>Facebook as a Social Network Operating System </li></ul>
  19. 31. Facebook… <ul><li>Is a discoverability site </li></ul>
  20. 33. Facebook Groups
  21. 35. What makes Facebook “viral”?
  22. 36. <ul><li>60+ Million active Users </li></ul><ul><li>150K New Users Daily Since Jan 2007 </li></ul><ul><li>Average 3% Weekly Growth Since Jan 2007 </li></ul><ul><li>Older Demographic Rapidly Adopting (26+) </li></ul><ul><li>Disrupts Traditional Communication Channels </li></ul><ul><li>Streamlines Ability to Engage & Facilitate More Connections </li></ul><ul><li>Sixth-most trafficked site in the United States (comScore) </li></ul><ul><li>More than 54 billion page views per month </li></ul><ul><li>More than half of active users return daily </li></ul><ul><li>Over 14000 Applications (85% Engagement) </li></ul>
  23. 37. Viral Carriers & Touch Points <ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Requests/Invites </li></ul><ul><li>Notifications </li></ul><ul><li>Email </li></ul><ul><li>Shared Items </li></ul><ul><li>Profile Page App Discovery </li></ul><ul><li>Application Directory </li></ul>
  24. 38. NewsFeed Requests Notifications
  25. 39. MiniFeed email
  26. 40. Email notifications
  27. 42. Facebook Applications
  28. 44. What is an Application? <ul><li>No software to download: Merely flip a switch </li></ul><ul><li>& you are plugged into the social graph </li></ul>
  29. 46. Top Facebook Applications
  30. 47. Facebook Fan Pages
  31. 51. Marketing Opportunities: Extend Your Brand <ul><li>Lead Generation </li></ul><ul><li>Brand Extension </li></ul><ul><li>Commerce </li></ul><ul><li>Customer Engagement </li></ul><ul><li>Traffic </li></ul><ul><li>Brand Loyalty </li></ul><ul><li>Frictionless WOMA </li></ul><ul><li>Groups </li></ul><ul><li>Applications </li></ul><ul><li>Advertising </li></ul>
  32. 52. Wikis
  33. 55. Finding Blogs
  34. 57. Email alert
  35. 59. Summary <ul><li>How to blog </li></ul><ul><li>Flickr for photos </li></ul><ul><li>YouTube videos </li></ul><ul><li>Facebook – Applications, groups, Fan Pages, social ads </li></ul><ul><li>Wikis </li></ul><ul><li>Finding Blogs </li></ul>
  36. 60. <ul><li>For further information on upcoming events and programs offered by the NSW Department of State and Regional Development, go to </li></ul><ul><li>smallbiz.nsw.gov.au </li></ul><ul><li>Copyright: Laurel Papworth </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×