Blogs, Facebook & Marketing Laurel Papworth

These slides are on Slideshare.net http:// slideshare.net/silkcharm s Online HowToBlog course http://how-to-blog- course.blogspot.com / My blog online http://silkcharm.blogspot.com/

Blogs, Facebook and Marketing What is a Blog ? Why Blog? How to Blog Why use YouTube ? Flickr for Photos Marketing with Facebook Wikis Social media alerts

What is a Blog ? Why Blog? How to Blog

Why use YouTube ?

Flickr for Photos

Marketing with Facebook

Wikis

Social media alerts

What is a Blog? A depth of content site Articles with video and photos online Comments for discussion Widgets

A depth of content site

Articles with video and photos online

Comments for discussion

Widgets

Why blog? Post news and content easily - I’ll show you how! Earn increased traffic to: - your website - your shop/business Become an Industry Leader Earn Media Publicity Develop Relationships

Post news and content easily - I’ll show you how!

Earn increased traffic to: - your website - your shop/business

Become an Industry Leader

Earn Media Publicity

Develop Relationships

Blogger for Blogs http://blogger.com

Write a blog post (article)

Title Write Topic PUBLISH!

1 – The blog’s title 2 – Calendar of posts 3 – Archive of past posts 4 – Search this blog 5 – Categories of posts 6 – Recent posts 7 – Blogroll (a list of other, recommended blogs) 8 – Syndication icon 9 – Post title 10 – Post text 11 – “Permalink” (a permanent link) to that post 12 – Comments on that post 13 – E-mail this post to a friend http://www.hwyblogs.com

Flickr for Photos http://flickr.com

Flickr Store photos to save space and bandwidth Easily embedded Collections Same as any depth of content site - profile, comments, rating, “interestingness”, embeddable, sets

Store photos to save space and bandwidth

Easily embedded

Collections

Same as any depth of content site - profile, comments, rating, “interestingness”, embeddable, sets

YouTube for Photos http://youtube.com

YouTube Short videos Introduction to you and your company - Marketing Instructional, HowTo and Demonstrations - Educational You are “discoverable” and a large viewer base

Short videos

Introduction to you and your company - Marketing

Instructional, HowTo and Demonstrations - Educational

You are “discoverable” and a large viewer base

Key Features Main Content – video Build “name” – profile Category – HowTo & Style Number of Views – over 7,000 Ratings – 5 star Comments - discussion EMBED – put it in your blog!

Main Content – video

Build “name” – profile

Category – HowTo & Style

Number of Views – over 7,000

Ratings – 5 star

Comments - discussion

EMBED – put it in your blog!

Video

EMBED EMBEDDED

Marketing with Facebook

Analysing Facebook What is Facebook? Facebook Groups Viral (marketing) points Facebook as a Social Network Operating System

What is Facebook?

Facebook Groups

Viral (marketing) points

Facebook as a Social Network Operating System

Facebook… Is a discoverability site

Is a discoverability site

Facebook Groups

What makes Facebook “viral”?

60+ Million active Users 150K New Users Daily Since Jan 2007 Average 3% Weekly Growth Since Jan 2007 Older Demographic Rapidly Adopting (26+) Disrupts Traditional Communication Channels Streamlines Ability to Engage & Facilitate More Connections Sixth-most trafficked site in the United States (comScore) More than 54 billion page views per month More than half of active users return daily Over 14000 Applications (85% Engagement)

60+ Million active Users

150K New Users Daily Since Jan 2007

Average 3% Weekly Growth Since Jan 2007

Older Demographic Rapidly Adopting (26+)

Disrupts Traditional Communication Channels

Streamlines Ability to Engage & Facilitate More Connections

Sixth-most trafficked site in the United States (comScore)

More than 54 billion page views per month

More than half of active users return daily

Over 14000 Applications (85% Engagement)

Viral Carriers & Touch Points Mini-Feed News-Feed Requests/Invites Notifications Email Shared Items Profile Page App Discovery Application Directory

Mini-Feed

News-Feed

Requests/Invites

Notifications

Email

Shared Items

Profile Page App Discovery

Application Directory

NewsFeed Requests Notifications

MiniFeed email

Email notifications

Facebook Applications

What is an Application? No software to download: Merely flip a switch & you are plugged into the social graph

No software to download: Merely flip a switch

& you are plugged into the social graph

Top Facebook Applications

Facebook Fan Pages

Marketing Opportunities: Extend Your Brand Lead Generation Brand Extension Commerce Customer Engagement Traffic Brand Loyalty Frictionless WOMA Groups Applications Advertising

Lead Generation

Brand Extension

Commerce

Customer Engagement

Traffic

Brand Loyalty

Frictionless WOMA

Groups

Applications

Advertising

Wikis

Finding Blogs

Email alert

Summary How to blog Flickr for photos YouTube videos Facebook – Applications, groups, Fan Pages, social ads Wikis Finding Blogs

How to blog

Flickr for photos

YouTube videos

Facebook – Applications, groups, Fan Pages, social ads

Wikis

Finding Blogs

For further information on upcoming events and programs offered by the NSW Department of State and Regional Development, go to smallbiz.nsw.gov.au Copyright: Laurel Papworth

For further information on upcoming events and programs offered by the NSW Department of State and Regional Development, go to

smallbiz.nsw.gov.au

Copyright: Laurel Papworth