DSRD Marketing with web 2.0
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DSRD Marketing with web 2.0

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department of state and regional development - how to use blogs, facebook and youtube for small business.

department of state and regional development - how to use blogs, facebook and youtube for small business.

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DSRD Marketing with web 2.0 Presentation Transcript

  • 1. Blogs, Facebook & Marketing Laurel Papworth
  • 2. These slides are on Slideshare.net http:// slideshare.net/silkcharm s Online HowToBlog course http://how-to-blog- course.blogspot.com / My blog online http://silkcharm.blogspot.com/
  • 3. Blogs, Facebook and Marketing
    • What is a Blog ? Why Blog? How to Blog
    • Why use YouTube ?
    • Flickr for Photos
    • Marketing with Facebook
    • Wikis
    • Social media alerts
  • 4. What is a Blog?
    • A depth of content site
    • Articles with video and photos online
    • Comments for discussion
    • Widgets
  • 5. Why blog?
    • Post news and content easily - I’ll show you how!
    • Earn increased traffic to: - your website - your shop/business
    • Become an Industry Leader
    • Earn Media Publicity
    • Develop Relationships
  • 6.  
  • 7. Blogger for Blogs http://blogger.com
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. Write a blog post (article)
  • 13. Title Write Topic PUBLISH!
  • 14.  
  • 15. 1 – The blog’s title 2 – Calendar of posts 3 – Archive of past posts 4 – Search this blog 5 – Categories of posts 6 – Recent posts 7 – Blogroll (a list of other, recommended blogs) 8 – Syndication icon 9 – Post title 10 – Post text 11 – “Permalink” (a permanent link) to that post 12 – Comments on that post 13 – E-mail this post to a friend http://www.hwyblogs.com
  • 16. Flickr for Photos http://flickr.com
  • 17.  
  • 18. Flickr
    • Store photos to save space and bandwidth
    • Easily embedded
    • Collections
    • Same as any depth of content site - profile, comments, rating, “interestingness”, embeddable, sets
  • 19.  
  • 20. YouTube for Photos http://youtube.com
  • 21. YouTube
    • Short videos
    • Introduction to you and your company - Marketing
    • Instructional, HowTo and Demonstrations - Educational
    • You are “discoverable” and a large viewer base
  • 22.  
  • 23. Key Features
    • Main Content – video
    • Build “name” – profile
    • Category – HowTo & Style
    • Number of Views – over 7,000
    • Ratings – 5 star
    • Comments - discussion
    • EMBED – put it in your blog!
  • 24. Video
  • 25.  
  • 26.  
  • 27. EMBED EMBEDDED
  • 28.  
  • 29. Marketing with Facebook
  • 30. Analysing Facebook
    • What is Facebook?
    • Facebook Groups
    • Viral (marketing) points
    • Facebook as a Social Network Operating System
  • 31. Facebook…
    • Is a discoverability site
  • 32.  
  • 33. Facebook Groups
  • 34.  
  • 35. What makes Facebook “viral”?
  • 36.
    • 60+ Million active Users
    • 150K New Users Daily Since Jan 2007
    • Average 3% Weekly Growth Since Jan 2007
    • Older Demographic Rapidly Adopting (26+)
    • Disrupts Traditional Communication Channels
    • Streamlines Ability to Engage & Facilitate More Connections
    • Sixth-most trafficked site in the United States (comScore)
    • More than 54 billion page views per month
    • More than half of active users return daily
    • Over 14000 Applications (85% Engagement)
  • 37. Viral Carriers & Touch Points
    • Mini-Feed
    • News-Feed
    • Requests/Invites
    • Notifications
    • Email
    • Shared Items
    • Profile Page App Discovery
    • Application Directory
  • 38. NewsFeed Requests Notifications
  • 39. MiniFeed email
  • 40. Email notifications
  • 41.  
  • 42. Facebook Applications
  • 43.  
  • 44. What is an Application?
    • No software to download: Merely flip a switch
    • & you are plugged into the social graph
  • 45.  
  • 46. Top Facebook Applications
  • 47. Facebook Fan Pages
  • 48.  
  • 49.  
  • 50.  
  • 51. Marketing Opportunities: Extend Your Brand
    • Lead Generation
    • Brand Extension
    • Commerce
    • Customer Engagement
    • Traffic
    • Brand Loyalty
    • Frictionless WOMA
    • Groups
    • Applications
    • Advertising
  • 52. Wikis
  • 53.  
  • 54.  
  • 55. Finding Blogs
  • 56.  
  • 57. Email alert
  • 58.  
  • 59. Summary
    • How to blog
    • Flickr for photos
    • YouTube videos
    • Facebook – Applications, groups, Fan Pages, social ads
    • Wikis
    • Finding Blogs
  • 60.
    • For further information on upcoming events and programs offered by the NSW Department of State and Regional Development, go to
    • smallbiz.nsw.gov.au
    • Copyright: Laurel Papworth