Social Media Social Networks                           SAUG Plenary #SAP    laurelpapworth.comTuesday, 8 November 2011    ...
Social Media Social Networks                           Social Media                                              Facebook ...
Social Media Social Networks                                                      Laurel Papworth                   •slide...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  4
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  5
Social Media Social Networks                           http://laurelpapworth.com/courses    laurelpapworth.comTuesday, 8 N...
Social Media Social Networks                           http://laurelpapworth.com/monetizing-online-communities/    laurelp...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  8
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  9
Social Media Social Networks                           Hmmm, what shall we buy today?    laurelpapworth.comTuesday, 8 Nove...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  10
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  11
Social Media Social Networks                           ideasproutsmarketing    laurelpapworth.comTuesday, 8 November 2011 ...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  12
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  13
Social Media Social Networks                            Ignore                                       Flickr: Sokabs    lau...
Ararat Rural City                            Council - Official                                   site                     ...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  16
Social Media Social Networks                           Sue                                     Flickr: ArtySmokes    laure...
Tuesday, 8 November 2011   18
Tuesday, 8 November 2011   19
Tuesday, 8 November 2011   19
Tuesday, 8 November 2011   19
Social Media Social Networks       A former 2Clix senior employee of eight           years said in July 2008 that 2Clix   ...
Social Media Social Networks                                        Wired.com    laurelpapworth.comTuesday, 8 November 201...
Social Media Social Networks                                        Wired.com    laurelpapworth.comTuesday, 8 November 201...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  22
Social Media Social Networks                           Deflect      mi9.com    laurelpapworth.comTuesday, 8 November 2011  ...
Social Media Social Networks                                    OOH!                                    Look!             ...
Social Media Social Networks                                Conversation Diary                                 - bury the ...
Social Media Social Networks                                Conversation Diary                                 - bury the ...
Social Media Social Networks                                Conversation Diary                                 - bury the ...
Social Media Social Networks                           Remove, Ban    laurelpapworth.comTuesday, 8 November 2011          ...
Social Media Social Networks                            Remove Posts                           Ban Commenters    laurelpap...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  27
Social Media Social Networks    CampusAccess.com                           Educate    laurelpapworth.comTuesday, 8 Novembe...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  29
Social Media Social Networks                           Educate the issue, not the person    laurelpapworth.comTuesday, 8 N...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  31
Social Media Social Networks        Confess,        Promise    laurelpapworth.comTuesday, 8 November 2011                 ...
Social Media Social Networks                           $1.6 million down. Full Transparency.                              ...
Social Media Social Networks                           Fight, Stand up    laurelpapworth.comTuesday, 8 November 2011      ...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  35
Social Media Social Networks                           Video    laurelpapworth.comTuesday, 8 November 2011                ...
Social Media Social Networks                           Own it,                           Wear it.    laurelpapworth.comTue...
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  38
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  39
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  39
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  39
Social Media Social Networks    laurelpapworth.comTuesday, 8 November 2011                                  40
Social Media Social Networks   From Shallow to Deep Social Media Engagement                           LaurelPapworth.com ©...
Social Media Social Networks   From Shallow to Deep Social Media Engagement                                               ...
Social Media Social Networks   From Shallow to Deep Social Media Engagement                                               ...
Social Media Social Networks   From Shallow to Deep Social Media Engagement                                               ...
Social Media Social Networks   From Shallow to Deep Social Media Engagement                                               ...
Social Media Social Networks   From Shallow to Deep Social Media Engagement                                               ...
Social Media Social Networks   From Shallow to Deep Social Media Engagement                                               ...
Social Media Social Networks   From Shallow to Deep Social Media Engagement                                               ...
Social Media Social Networks                                                     Laurel Papworth                   •slides...
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Dealing with Negative Criticism in Social Media SAP SAUG

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Laurel Papworth's closing keynote at SAUG SAP Plenary in Melbourne Nov 2011. 3 things you don't know about Facebook (how they do ads, Facebook currency Credits and Lists) and 8 way to deal with negative criticism in online communities

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Dealing with Negative Criticism in Social Media SAP SAUG

  1. 1. Social Media Social Networks SAUG Plenary #SAP laurelpapworth.comTuesday, 8 November 2011 1
  2. 2. Social Media Social Networks Social Media Facebook Managing Negative Comments 7 Steps to Social Media Engagement laurelpapworth.comTuesday, 8 November 2011 2
  3. 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comTuesday, 8 November 2011 3
  4. 4. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 4
  5. 5. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 5
  6. 6. Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.comTuesday, 8 November 2011 6
  7. 7. Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.comTuesday, 8 November 2011 7
  8. 8. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 8
  9. 9. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 9
  10. 10. Social Media Social Networks Hmmm, what shall we buy today? laurelpapworth.comTuesday, 8 November 2011 9
  11. 11. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 10
  12. 12. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 11
  13. 13. Social Media Social Networks ideasproutsmarketing laurelpapworth.comTuesday, 8 November 2011 11
  14. 14. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 12
  15. 15. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 13
  16. 16. Social Media Social Networks Ignore Flickr: Sokabs laurelpapworth.comTuesday, 8 November 2011 14
  17. 17. Ararat Rural City Council - Official site https:// www.facebook.com/ groups/ 238483536657/ Ignore a 15 comment discussion on WINTV on staff leaving July 1 2011Tuesday, 8 November 2011 15
  18. 18. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 16
  19. 19. Social Media Social Networks Sue Flickr: ArtySmokes laurelpapworth.comTuesday, 8 November 2011 17
  20. 20. Tuesday, 8 November 2011 18
  21. 21. Tuesday, 8 November 2011 19
  22. 22. Tuesday, 8 November 2011 19
  23. 23. Tuesday, 8 November 2011 19
  24. 24. Social Media Social Networks A former 2Clix senior employee of eight years said in July 2008 that 2Clix Australias decision to liquidate was precipitated by the negative press resulting from its failed lawsuit against Whirlpool. Flickr:Sokabs laurelpapworth.comTuesday, 8 November 2011 20
  25. 25. Social Media Social Networks Wired.com laurelpapworth.comTuesday, 8 November 2011 21
  26. 26. Social Media Social Networks Wired.com laurelpapworth.comTuesday, 8 November 2011 21
  27. 27. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 22
  28. 28. Social Media Social Networks Deflect mi9.com laurelpapworth.comTuesday, 8 November 2011 23
  29. 29. Social Media Social Networks OOH! Look! Shiny Deflect mi9.com laurelpapworth.comTuesday, 8 November 2011 23
  30. 30. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls laurelpapworth.comTuesday, 8 November 2011 24
  31. 31. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls laurelpapworth.comTuesday, 8 November 2011 24
  32. 32. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls Phone Hacking vs Riots laurelpapworth.comTuesday, 8 November 2011 24
  33. 33. Social Media Social Networks Remove, Ban laurelpapworth.comTuesday, 8 November 2011 25
  34. 34. Social Media Social Networks Remove Posts Ban Commenters laurelpapworth.comTuesday, 8 November 2011 26
  35. 35. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 27
  36. 36. Social Media Social Networks CampusAccess.com Educate laurelpapworth.comTuesday, 8 November 2011 28
  37. 37. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 29
  38. 38. Social Media Social Networks Educate the issue, not the person laurelpapworth.comTuesday, 8 November 2011 30
  39. 39. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 31
  40. 40. Social Media Social Networks Confess, Promise laurelpapworth.comTuesday, 8 November 2011 32
  41. 41. Social Media Social Networks $1.6 million down. Full Transparency. Brand Love = Priceless laurelpapworth.comTuesday, 8 November 2011 33
  42. 42. Social Media Social Networks Fight, Stand up laurelpapworth.comTuesday, 8 November 2011 34
  43. 43. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 35
  44. 44. Social Media Social Networks Video laurelpapworth.comTuesday, 8 November 2011 36
  45. 45. Social Media Social Networks Own it, Wear it. laurelpapworth.comTuesday, 8 November 2011 37
  46. 46. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 38
  47. 47. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 39
  48. 48. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 39
  49. 49. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 39
  50. 50. Social Media Social Networks laurelpapworth.comTuesday, 8 November 2011 40
  51. 51. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 laurelpapworth.comTuesday, 8 November 2011 41
  52. 52. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.comTuesday, 8 November 2011 41
  53. 53. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.comTuesday, 8 November 2011 41
  54. 54. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.comTuesday, 8 November 2011 41
  55. 55. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.comTuesday, 8 November 2011 41
  56. 56. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Time limited, viral spiked events 5. Campaign Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.comTuesday, 8 November 2011 41
  57. 57. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Biz/Gov and Community together 6. Collaborative Time limited, viral spiked events 5. Campaign Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.comTuesday, 8 November 2011 41
  58. 58. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Peer to Peer Biz/Gov and Community together 6. Collaborative Time limited, viral spiked events 5. Campaign Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.comTuesday, 8 November 2011 41
  59. 59. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comTuesday, 8 November 2011 42
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