Laurel Papworth

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Leo Ryan commented on Measuring Social Media - MarketingNow Measurement Really like slide 25 – lists 3 things to measure, something I’ve been looking at in my own work. In the absence of the media industry’s metric magic of media impressions we’ve had to find a framework for measuring non-paid for media. The issue is that the different channels, campaigns and ways you use them can all throw off different metrics and have different results. In order to create some kind of uniformity I’ve been working with three broad categories of metrics; Coverage: who sees it in what numbers Engagement: what do they do with it Action: what business or marketing objective is being met. As a simple example I set up the framework for my own blog as a way of exploring this: http://www.burning-head.com/index.php/2009/08/a-measurement-framework-for-the-burning-head-blog/ As non-traditional media (media with non-industry-standard measures) grows we are going to have to work out a way of planning, reporting and optimizing it. Would be very interested to hear your thoughts on this structure as a starter for ten. 2 months ago
Paul Koyich commented on Becoming An Influencer I guess at 57, I am still a little old fashioned, but considering my kids ages, 32 and 34, beginning to see the light, I must say don’t know what we would have done without the internet and Skype! 6 months ago
NSW Department of Education commented on Twitter for Business and AdTech Sydney I very much like your graphics. Slide 3-6 up there with the best. 9 months ago
Ira Kaufman commented on Social Media Marketing Campaign Laurel Excellent job. Your approach is a strategic followup to a intro on SM. Like to discuss some ideas in the future Ira http:///blog.jobzcafe.com 2 years ago
Caroline Tunnell-Jones commented on Social Media Marketing Campaign Really great presentation - a lot of thoughts and ideas - really made me think. Many thanks! 2 years ago
jeremycabral commented on Social Media Marketing Campaign Great presentation with some well thought out diagrams - well done! Jeremy Cabral http://twitter.com/jeremycabral 10 months ago
guest315b9b46 commented on Social Media Marketing Campaign Would of been ace with audio. 8 months ago
Laurel Papworth commented on Social Networks Monetized Revenue Thanks guys, glad you enjoyed it :) I am presenting a version of it, again soon, here in Sydney, with updates. Stay tuned! :) 2 years ago
NSW Department of Education commented on Social Networks Monetized Revenue Being in education, it is always Interesting to consider social networking from a business and here (potential for) money-making angle. 2 years ago
Benjamin Joffe commented on Social Networks Monetized Revenue Very nice mapping of revenue models. I was moderating a panel on social media in Nov.08 and "social gaming" was seen as the savior of SNS - with avatars in the mix for good balance. 2 years ago
guest6169be commented on Social Networks Monetized Revenue I think that this is a great video. I recently wrote about the same subject in my blog. I think that companies need to ask themselves five qualifying questions to see if they have the opportunity to generate revenue by fostering an online social network: Do you act as a broker of goods or services? Do you provide content or advice to a significant percentage of a specific industry or consumer segment? Are you facing new competitors who generate revenue by aggregating audience around your content or by providing meta-content? Do you have data or knowledge within your organization that is obscure to your clients? Do you serve an audience that is highly fragmented? Check out the rest of this blog entry at http://edgewatertech.wordpress.com/2009/01/23/generating-revenue-through-social-networks-part-i/ 11 months ago
guest8bd653 commented on Social Networks Monetized Revenue That is the beauty of Social Networking and how we can utilize it’s power to reach the world. I see this happening at http://www.buuuz.com with musicians getting the youth of the world t listen to what they have to offer. Pretty Clever. 9 months ago
Philippe C commented on Freesouls Laurel Papworth Dear Laurel, like this photo with a meaningful sentence. It deserves to keep it as the slide of the day. Best wishes. Phil 2 years ago
edgar taipe commented on Freesouls Laurel Papworth HOLA saludos desde peru 2 years ago
Oliver Ding commented on Freesouls Laurel Papworth Many thanks to Laurel, I have updated the new slideshow Freesouls 100. Your submission is the first answer within the master deck. Freesouls 100 - Master DeckView SlideShare presentation or Upload your own. (tags: tennis freesouls100) 2 years ago
Beth Kanter commented on Education: Profile and Identity online on page 27, do you have a narrative that explains the slide? 2 years ago
NSW Department of Education commented on Education: Profile and Identity online Valuable blend of nifty graphics and key concepts. Thx. 2 years ago
Mike Seyfang commented on Education: Profile and Identity online Laurel - I want to use the image on slide 10. Where do I get it? (how is it licensed??) 2 years ago
Mike Seyfang commented on Education: Profile and Identity online Hey, that’s me on slide 28 (and 29)!! Yay Im famous (or connected) 2 years ago
dbrook commented on Education: Profile and Identity online This was an interesting address at EdNA, thanks for posting the slides, it has made me think about the online universe in a different way. 2 years ago

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