Social Media




              BECOMING AN INFLUENCER
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
B...
Social Media




    Building Your Reputation
    Becoming an Influencer online and off



© © Laurel Papworth - Social Net...
Social Media




 slideshare.net/SilkCharm



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: htt...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




                 FIRST THING IN GOOGLE SEARCH


© © Laurel Papworth - Social Network Strategist +61 (0) 4...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




    Blogging
    Video, Text, Photos, Presentations, PDFs



© © Laurel Papworth - Social Network Strateg...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media


                                     BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION




© © Laurel Papworth - So...
Social Media


                                                     BUILDING AN AUDIENCE IS AN ISSUE




© © Laurel Papwor...
Social Media




        90:9:1 Rule
                                                                            DR JAKOB ...
Social Media

  SOURCE: FORRESTER RESEARCH & ASIA PACIFIC
      TECHNOGRAPHICS® SURVEY, Q2 2008




© © Laurel Papworth - ...
Social Media




    Connecting
    Take your content out to the network



© © Laurel Papworth - Social Network Strategis...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media



                                                      IN YOUR HANDS




                                  ...
Social Media




                                                                                 HOFSTRA.EDU



© © Laure...
Social Media




                                   GATED COMMUNITIES DISTRIBUTE DIFFERENTLY

© © Laurel Papworth - Social...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




                                                                                 OVERLAPPING
            ...
Social Media




                                                                                 OVERLAPPING
            ...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




FF FEEDS FACEBOOK                                                           FRIENDFEED.COM

© © Laurel Pa...
Social Media




BLOGSEARCH.GOOGLE.COM

  © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
  Blog: http:...
Social Media




                                                                        GOOGLE.COM/IGOOGLE

© © Laurel Pa...
Social Media


                                                                        USERNAMECHECK.COM




© © Laurel Pa...
Social Media




CLAIMID

  © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
  Blog: http://laurelpapwor...
Social Media




    Social Economy
    Beyond videos and chat



© © Laurel Papworth - Social Network Strategist +61 (0) ...
Social Media




                                                                                  P2P BANKING




       ...
Lending Club Social Finance Application
            Leveraging OpenSocial
                                                ...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




    Summary
    If you have something to say, say it
    blog, YouTube, Flickr, Podcast

    Connect and ...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Becoming An Influencer
Becoming An Influencer
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Becoming An Influencer

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Becoming an influencer by developing your reputation and trust online. Presentation to Females in IT&T (about 70 of 'em, 40 min preso).

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  • Becoming An Influencer

    1. 1. Social Media BECOMING AN INFLUENCER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    2. 2. Social Media Building Your Reputation Becoming an Influencer online and off © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    3. 3. Social Media slideshare.net/SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    4. 4. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    5. 5. Social Media FIRST THING IN GOOGLE SEARCH © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    6. 6. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    7. 7. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    8. 8. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    9. 9. Social Media Blogging Video, Text, Photos, Presentations, PDFs © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    10. 10. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    11. 11. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    12. 12. Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    13. 13. Social Media BUILDING AN AUDIENCE IS AN ISSUE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    14. 14. Social Media 90:9:1 Rule DR JAKOB NIELSEN © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    15. 15. Social Media SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICS® SURVEY, Q2 2008 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    16. 16. Social Media Connecting Take your content out to the network © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    17. 17. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    18. 18. Social Media IN YOUR HANDS PHOTO:TECHMARKETING © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    19. 19. Social Media HOFSTRA.EDU © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    20. 20. Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    21. 21. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    22. 22. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    23. 23. Social Media OVERLAPPING NETWORKS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    24. 24. Social Media OVERLAPPING NETWORKS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    25. 25. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    26. 26. Social Media FF FEEDS FACEBOOK FRIENDFEED.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    27. 27. Social Media BLOGSEARCH.GOOGLE.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    28. 28. Social Media GOOGLE.COM/IGOOGLE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    29. 29. Social Media USERNAMECHECK.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    30. 30. Social Media CLAIMID © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    31. 31. Social Media Social Economy Beyond videos and chat © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    32. 32. Social Media P2P BANKING P2P Banking © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    33. 33. Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers
    34. 34. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    35. 35. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    36. 36. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    37. 37. Social Media Summary If you have something to say, say it blog, YouTube, Flickr, Podcast Connect and share your voice and passion LinkedIn, Facebook, Twitter Social Media Monitor your Reputation Usernamecheck, Blogsearch, iGoogle, Social Economy Build profile for the future © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
    38. 38. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com
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