Becoming An Influencer

Social Media BECOMING AN INFLUENCER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media Building Your Reputation Becoming an Inﬂuencer online and off © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media slideshare.net/SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media FIRST THING IN GOOGLE SEARCH © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media Blogging Video, Text, Photos, Presentations, PDFs © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media BUILDING AN AUDIENCE IS AN ISSUE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media 90:9:1 Rule DR JAKOB NIELSEN © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICS® SURVEY, Q2 2008 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media Connecting Take your content out to the network © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media IN YOUR HANDS PHOTO:TECHMARKETING © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media HOFSTRA.EDU © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media OVERLAPPING NETWORKS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media FF FEEDS FACEBOOK FRIENDFEED.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media BLOGSEARCH.GOOGLE.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media GOOGLE.COM/IGOOGLE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media USERNAMECHECK.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media CLAIMID © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media Social Economy Beyond videos and chat © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Social Media P2P BANKING P2P Banking © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers

Social Media Summary If you have something to say, say it blog, YouTube, Flickr, Podcast Connect and share your voice and passion LinkedIn, Facebook, Twitter Social Media Monitor your Reputation Usernamecheck, Blogsearch, iGoogle, Social Economy Build proﬁle for the future © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: lpapworth@gmail.com

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Becoming An Influencer

by Laurel Papworth on Jun 11, 2009

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