anti marketing anti advertising brand 2.0

from Silkcharm, 10 months ago Add as contact

1251 views | 4 comments | 0 favorites | 1 embeds (Stats)

Presentation on customers actively engaging in anti branding against corporates. Thanks Erietta for the customer template :)

Embed customize close

without related slides for Wordpress

Mobile Marketing 51694 views

The Brand Gap 441176 views

Luxury Brand Marketing Keynote - Bran... 42979 views

Brand Mapping Tool 47790 views

Phenomenon Brands 985 views

Strategic Marketing Evolves 2215 views

Marketing Management 71007 views

36+Funniest+Marketing+Ads 5237 views

Conducting a Marketing Physical To Ens... 7711 views

Social media for accountants 1187 views

Social Media Marketing Campaign 914 views

Social Networks Monetized Revenue 3051 views

Government 2.0 and Public Servants 2.0 619 views

Freesouls Laurel Papworth 822 views

Education: Profile and Identity online 1065 views

All presentations by this user

More Info

This slideshow is Public

Also on LinkedIn

Views: 1251 Comments: 4 Favorites: 0 Downloads: 118

View Details: 1201 on Slideshare
50 from embeds

Most viewed embeds (Top 5):

50 views: http://silkcharm.blogspot.com

(…more)

All Embeds:

50 views: http://silkcharm.blogspot.com

(less)

Flagged as inappropriate Flag as inappropriate

Flag as inappropriate

Select your reason for flagging this slideshow as inappropriate.

If needed, use the feedback form to let us know more details.

Share
Favorite
presentation design design design design design design Favorited (x)
Download
+ Group / Event
More...
Favorited! Add tags?

e.g. tech "palo alto"

Cancel
Edit your favorites

Cancel
Send to your Group / Event

add your message

Cancel

Flash Player 9 (or above) is needed to view slideshows. We have detected that you do not have it on your computer. To install it, go here.

Post to Twitter

Share on Facebook

Post to Blogger

<div>
                  <span class="slideshow-title" style="font-size:14px;">anti marketing anti advertising brand 2.0</span><br />
                  From: <a href="http://www.slideshare.net/Silkcharm" class="slideshow-author">Silkcharm</a>,
                  <span class="ago">10 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_293100"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Silkcharm/anti-marketing-anti-advertising-brand-20?type=powerpoint" title="anti marketing anti advertising brand 2.0">anti marketing anti advertising brand 2.0</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=anti-marketing-anti-advertising-brand-20-120469500312299-4&stripped_title=anti-marketing-anti-advertising-brand-20" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=anti-marketing-anti-advertising-brand-20-120469500312299-4&stripped_title=anti-marketing-anti-advertising-brand-20" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/Silkcharm/anti-marketing-anti-advertising-brand-20?type=powerpoint" title="View anti marketing anti advertising brand 2.0 on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/marketing">marketing</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/brand">brand</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">Presentation on customers actively engaging in anti branding against corporates. Thanks Erietta for the customer template :) </div><br /><br />
                  <a href="http://www.slideshare.net/Silkcharm/anti-marketing-anti-advertising-brand-20" class="slideshow-link">SlideShare Link</a>
                </div>

« Prev Comments 1 - 4 of 4 Next »

Silkcharm said 10 months Edit Delete

Australian Financial Review created that cartoon for a thing I wrote in a couple of years ago about bloggers being like talkback radio hosts.
Silkcharm said 10 months Edit Delete

Hi Meg! :)
Silkcharm said 10 months Edit Delete

http://www.youtube.com/watch?v=XPlPHs76afU Sprite 'friendship is overrated'. Part of Sprite being inserted into social media.
Silkcharm said 10 months Edit Delete

http://www.youtube.com/watch?v/u1irD0c9K34 VW Small but Tough - Lee and Dan got sued.

Add a comment If you have a SlideShare account, login to comment; otherwise comment as a guest.

Unsubscribe from followup comments

Enter the text in the image

(Cannot see the image? Reload image)

Favorites & Groups

Presentation Transcript

Slide 1: Convention, Disruption, Vision Or: At war with your customer!!!! laurelpapworth.com
Slide 2: WARNING!! Bad words coming up Avert your eyes… NOW! laurelpapworth.com
Slide 3: Don’t look!! laurelpapworth.com
Slide 4: Jesus is Listening… laurelpapworth.com … but not to YOU.
Slide 5: Web 1.0: Eyeballs silent consumers media owns distribution, most content laurelpapworth.com
Slide 6: Brand 1.0 = eyeballs viewing brochure websites laurelpapworth.com Flickr: AXB500
Slide 7: Portals were doorways to magic places laurelpapworth.com
Slide 8: “Don’t touch our Brand!” laurelpapworth.com
Slide 9: laurelpapworth.com
Slide 10: Web 2.0 Consumer not only creates the content but also DISTRIBUTES it. laurelpapworth.com
Slide 11: Brand 2.0 = talkers and creators laurelpapworth.com
Slide 12: Things Changed laurelpapworth.com
Slide 13: laurelpapworth.com Flickr: BamaWester
Slide 14: You Know You Are In Trouble… … when the Media get involved laurelpapworth.com
Slide 15: laurelpapworth.com
Slide 16: Change of tack? laurelpapworth.com
Slide 17: laurelpapworth.com
Slide 18: laurelpapworth.com
Slide 19: Web 3.0 Consumer creates more than media content. Peer to Peer business. laurelpapworth.com
Slide 20: laurelpapworth.com
Slide 21: laurelpapworth.com
Slide 22: Click to purchase Fridge Magnet laurelpapworth.com
Slide 23: laurelpapworth.com
Slide 24: laurelpapworth.com
Slide 25: Not all Bloggers are created Equal laurelpapworth.com
Slide 26: Top Bloggers laurelpapworth.com
Slide 27: blogpond.com.au laurelpapworth.com
Slide 28: Blog Awards: Industry laurelpapworth.com
Slide 29: laurelpapworth.com
Slide 30: Blog Search laurelpapworth.com
Slide 31: laurelpapworth.com
Slide 32: TalkBack Shock Jocks Bloggers with Power laurelpapworth.com
Slide 33: Engage not Control laurelpapworth.com
Slide 34: Oh ok, still keep CONTROL laurelpapworth.com
Slide 35: laurelpapworth.com
Slide 36: laurelpapworth.com
Slide 37: Let Your Community Speak laurelpapworth.com
Slide 38: Homework • READ blogs, watch YouTube, blogsearch, Alerts • PARTICIPATE Comment and vote • LEARN from the best & IGNORE non-participators’ advice!!! Read Top Blogs and Award Blogs • Have a clear social media POLICY internally • Have a clear social media ETIQUETTE on site • Create a corporate blog or wiki and MANAGE it • ACKNOWLEDGE mistakes quickly • Let your community HELP • Keep a sense of HUMOUR • STICK WITH IT! laurelpapworth.com

anti marketing anti advertising brand 2.0

Categories

Tags

More Info

Presentation Transcript

What's new?