anti marketing anti advertising brand 2.0

Slide 1: Convention, Disruption, Vision Or: At war with your customer!!!! laurelpapworth.com

Slide 2: WARNING!! Bad words coming up Avert your eyes… NOW! laurelpapworth.com

Slide 3: Don’t look!! laurelpapworth.com

Slide 4: Jesus is Listening… laurelpapworth.com … but not to YOU.

Slide 5: Web 1.0: Eyeballs silent consumers media owns distribution, most content laurelpapworth.com

Slide 6: Brand 1.0 = eyeballs viewing brochure websites laurelpapworth.com Flickr: AXB500

Slide 7: Portals were doorways to magic places laurelpapworth.com

Slide 8: “Don’t touch our Brand!” laurelpapworth.com

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Slide 10: Web 2.0 Consumer not only creates the content but also DISTRIBUTES it. laurelpapworth.com

Slide 11: Brand 2.0 = talkers and creators laurelpapworth.com

Slide 12: Things Changed laurelpapworth.com

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Slide 14: You Know You Are In Trouble… … when the Media get involved laurelpapworth.com

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Slide 16: Change of tack? laurelpapworth.com

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Slide 19: Web 3.0 Consumer creates more than media content. Peer to Peer business. laurelpapworth.com

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Slide 22: Click to purchase Fridge Magnet laurelpapworth.com

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Slide 25: Not all Bloggers are created Equal laurelpapworth.com

Slide 26: Top Bloggers laurelpapworth.com

Slide 27: blogpond.com.au laurelpapworth.com

Slide 28: Blog Awards: Industry laurelpapworth.com

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Slide 30: Blog Search laurelpapworth.com

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Slide 32: TalkBack Shock Jocks Bloggers with Power laurelpapworth.com

Slide 33: Engage not Control laurelpapworth.com

Slide 34: Oh ok, still keep CONTROL laurelpapworth.com

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Slide 37: Let Your Community Speak laurelpapworth.com

Slide 38: Homework • READ blogs, watch YouTube, blogsearch, Alerts • PARTICIPATE Comment and vote • LEARN from the best & IGNORE non-participators’ advice!!! Read Top Blogs and Award Blogs • Have a clear social media POLICY internally • Have a clear social media ETIQUETTE on site • Create a corporate blog or wiki and MANAGE it • ACKNOWLEDGE mistakes quickly • Let your community HELP • Keep a sense of HUMOUR • STICK WITH IT! laurelpapworth.com