anti marketing anti advertising brand 2.0
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anti marketing anti advertising brand 2.0

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Presentation on customers actively engaging in anti branding against corporates. Thanks Erietta for the customer template :) Blog post here ...

Presentation on customers actively engaging in anti branding against corporates. Thanks Erietta for the customer template :) Blog post here http://laurelpapworth.com/anti-marketing-and-anti-advertising-at/

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Transcript

  • 1. Convention, Disruption, Vision Or: At war with your customer!!!!
  • 2. WARNING!! Bad words coming up Avert your eyes… NOW!
  • 3. Don’t look!!
  • 4. … but not to YOU. Jesus is Listening…
  • 5. Web 1.0: Eyeballs silent consumers media owns distribution, most content
  • 6. Flickr: AXB500 Brand 1.0 = eyeballs viewing brochure websites
  • 7. Portals were doorways to magic places Flickr: bamawester
  • 8. “ Don’t touch our Brand!”
  • 9.  
  • 10. Web 2.0 Consumer not only creates the content but also DISTRIBUTES it.
  • 11. Brand 2.0 = talkers and creators
  • 12. Things Changed
  • 13. Flickr: BamaWester
  • 14. You Know You Are In Trouble… … when the Media get involved
  • 15.  
  • 16. Change of tack?
  • 17.  
  • 18.  
  • 19. Web 3.0 Consumer creates more than media content. Peer to Peer business.
  • 20.  
  • 21.  
  • 22. Click to purchase Fridge Magnet
  • 23.  
  • 24.  
  • 25. Not all Bloggers are created Equal
  • 26. Top Bloggers
  • 27. blogpond.com.au
  • 28. Blog Awards: Industry
  • 29.  
  • 30. Blog Search
  • 31.  
  • 32. TalkBack Shock Jocks Bloggers with Power
  • 33. Engage not Control
  • 34. Oh ok, still keep CONTROL
  • 35.  
  • 36.  
  • 37. Let Your Community Speak
  • 38. Homework
    • READ blogs, watch YouTube, blogsearch, Alerts
    • PARTICIPATE Comment and vote
    • LEARN from the best & IGNORE non-participators’ advice!!! Read Top Blogs and Award Blogs
    • Have a clear social media POLICY internally
    • Have a clear social media ETIQUETTE on site
    • Create a corporate blog or wiki and MANAGE it
    • ACKNOWLEDGE mistakes quickly
    • Let your community HELP
    • Keep a sense of HUMOUR
    • STICK WITH IT!