0
Convention, Disruption, Vision Or: At war with your customer!!!!
WARNING!! Bad words coming up Avert your eyes… NOW!
Don’t look!!
…  but not to YOU. Jesus is Listening…
Web 1.0: Eyeballs silent consumers  media owns distribution, most content
Flickr: AXB500 Brand 1.0 = eyeballs viewing brochure websites
Portals were doorways to magic places Flickr: bamawester
“ Don’t touch our Brand!”
 
Web 2.0 Consumer not only creates the content but also DISTRIBUTES it.
Brand 2.0 = talkers and creators
Things Changed
Flickr: BamaWester
You Know You Are In Trouble… … when the Media get involved
 
Change of tack?
 
 
Web 3.0 Consumer creates more than media content. Peer to Peer business.
 
 
Click to purchase  Fridge Magnet
 
 
Not all Bloggers are created Equal
Top Bloggers
blogpond.com.au
Blog Awards: Industry
 
Blog Search
 
TalkBack Shock Jocks Bloggers with Power
Engage not Control
Oh ok, still keep CONTROL
 
 
Let Your Community Speak
Homework <ul><li>READ blogs, watch YouTube, blogsearch, Alerts </li></ul><ul><li>PARTICIPATE Comment and vote </li></ul><u...
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anti marketing anti advertising brand 2.0

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Presentation on customers actively engaging in anti branding against corporates. Thanks Erietta for the customer template :) Blog post here http://laurelpapworth.com/anti-marketing-and-anti-advertising-at/

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  • Transcript of "anti marketing anti advertising brand 2.0"

    1. 1. Convention, Disruption, Vision Or: At war with your customer!!!!
    2. 2. WARNING!! Bad words coming up Avert your eyes… NOW!
    3. 3. Don’t look!!
    4. 4. … but not to YOU. Jesus is Listening…
    5. 5. Web 1.0: Eyeballs silent consumers media owns distribution, most content
    6. 6. Flickr: AXB500 Brand 1.0 = eyeballs viewing brochure websites
    7. 7. Portals were doorways to magic places Flickr: bamawester
    8. 8. “ Don’t touch our Brand!”
    9. 10. Web 2.0 Consumer not only creates the content but also DISTRIBUTES it.
    10. 11. Brand 2.0 = talkers and creators
    11. 12. Things Changed
    12. 13. Flickr: BamaWester
    13. 14. You Know You Are In Trouble… … when the Media get involved
    14. 16. Change of tack?
    15. 19. Web 3.0 Consumer creates more than media content. Peer to Peer business.
    16. 22. Click to purchase Fridge Magnet
    17. 25. Not all Bloggers are created Equal
    18. 26. Top Bloggers
    19. 27. blogpond.com.au
    20. 28. Blog Awards: Industry
    21. 30. Blog Search
    22. 32. TalkBack Shock Jocks Bloggers with Power
    23. 33. Engage not Control
    24. 34. Oh ok, still keep CONTROL
    25. 37. Let Your Community Speak
    26. 38. Homework <ul><li>READ blogs, watch YouTube, blogsearch, Alerts </li></ul><ul><li>PARTICIPATE Comment and vote </li></ul><ul><li>LEARN from the best & IGNORE non-participators’ advice!!! Read Top Blogs and Award Blogs </li></ul><ul><li>Have a clear social media POLICY internally </li></ul><ul><li>Have a clear social media ETIQUETTE on site </li></ul><ul><li>Create a corporate blog or wiki and MANAGE it </li></ul><ul><li>ACKNOWLEDGE mistakes quickly </li></ul><ul><li>Let your community HELP </li></ul><ul><li>Keep a sense of HUMOUR </li></ul><ul><li>STICK WITH IT! </li></ul>
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