AIPP Australian Institute of Professional Photography social media presentation

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google Plus for photographers, Klout and Twitter lists, Facebook ads as marketing intelligence. Although this was a live presentation, I took some screenshots of the different sites when I finished and turned it into a keynote presentation. This PDF covers some of the things we talked about.

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AIPP Australian Institute of Professional Photography social media presentation

  1. 1. Social Media Social Networks SOCIAL MEDIA: PHOTOGRAPHY AND BUILDING COMMUNITY PHOTO:LAURELPAPWORTH.COM laurelpapworth.comTuesday, 28 August 12
  2. 2. Social Media Social Networks laurelpapworth.comTuesday, 28 August 12
  3. 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comTuesday, 28 August 12
  4. 4. Social Media Social Networks laurelpapworth.comTuesday, 28 August 12
  5. 5. Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.comTuesday, 28 August 12
  6. 6. Social Media Social Networks laurelpapworth.comTuesday, 28 August 12
  7. 7. Social Media Social Networks laurelpapworth.comTuesday, 28 August 12Use Facebook Ads for Marketing https://www.facebook.com/advertising
  8. 8. Social Media Social Networks laurelpapworth.comTuesday, 28 August 12Check people’s lists - e.g. https://twitter.com/#!/SilkCharm/lists
  9. 9. Social Media Social Networks laurelpapworth.comTuesday, 28 August 12Use Lists on Twitter https://twitter.com/#!/djpaine/photo-industry-critic/members
  10. 10. Social Media Social Networks Measuring Influencers Personal Brand Online laurelpapworth.comTuesday, 28 August 12http://klout.com/#/SilkCharm/list/australianmedia Twitter Klout Lists
  11. 11. Social Media Social Networks menu including circles (lists) and Business Pages laurelpapworth.comTuesday, 28 August 12Plus.google.com e.g. http://google.com/+LaurelPapworth
  12. 12. Social Media Social Networks laurelpapworth.comTuesday, 28 August 12
  13. 13. Social Media Social Networks laurelpapworth.comTuesday, 28 August 12Start with monitoring what people do in the internal social networks such as Yammer. then move to putting your content out there, then find a way to make it go “viral” using activity spikeseventually moving your training into collaborative and people powered.

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