Online Community                            Building                        Augmented Reality Event 2011Tuesday, 17 May 2011
Social Media Social Networks                         AUGMENTED REALITY COMMUNITIES    laurelpapworth.comTuesday, 17 May 2011
Social Media Social Networks                 LaurelPapworth.com                  laurel@laurelpapworth.com                ...
Social Media Social Networks                         Why care about community building?    laurelpapworth.comTuesday, 17 M...
Tuesday, 17 May 2011
Social Media Social Networks                                          David Maestri                                       ...
Tuesday, 17 May 2011
Social Media Social Networks                         Purpose                         and Value    laurelpapworth.comTuesda...
Social Media Social Networks                         Social Spaces                           & Tools    laurelpapworth.com...
Social Media Social Networks                          Social                         Identity    laurelpapworth.comTuesday...
Social Media Social Networks    laurelpapworth.comTuesday, 17 May 2011
Social Media Social Networks    laurelpapworth.comTuesday, 17 May 2011
Social Media Social Networks                         Influencers Empire Avenue    laurelpapworth.comTuesday, 17 May 2011
Social Media Social Networks    laurelpapworth.comTuesday, 17 May 2011
Social Media Social Networks     From Shallow to Deep Augmented Reality Community                                         ...
Social Media Social Networks                            Tilt   Flash Mob                         Mashup    Collaborative  ...
Social Media Social Networks                         Campaigns    laurelpapworth.comTuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks       #FF, hashtag, @name,           RT, HT, nudge                       Rituals    laurelpap...
Social Media Social Networks                         Tribes/                         Swarms    laurelpapworth.comTuesday, ...
Social Media Social Networks                         Not just developer networks                               Purpose/Val...
Social Media Social Networks                 LaurelPapworth.com                  laurel@laurelpapworth.com                ...
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8 steps to building an online community - augmented reality

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8 steps to building an online community - adapted for augmented reality. My presentation at Augmented Reality Event 2011 #ARE2011 in California May 2011

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8 steps to building an online community - augmented reality

  1. 1. Online Community Building Augmented Reality Event 2011Tuesday, 17 May 2011
  2. 2. Social Media Social Networks AUGMENTED REALITY COMMUNITIES laurelpapworth.comTuesday, 17 May 2011
  3. 3. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.comTuesday, 17 May 2011
  4. 4. Social Media Social Networks Why care about community building? laurelpapworth.comTuesday, 17 May 2011
  5. 5. Tuesday, 17 May 2011
  6. 6. Social Media Social Networks David Maestri 185,000 MAU Zynga 17 million MAU laurelpapworth.comTuesday, 17 May 2011
  7. 7. Tuesday, 17 May 2011
  8. 8. Social Media Social Networks Purpose and Value laurelpapworth.comTuesday, 17 May 2011
  9. 9. Social Media Social Networks Social Spaces & Tools laurelpapworth.comTuesday, 17 May 2011
  10. 10. Social Media Social Networks Social Identity laurelpapworth.comTuesday, 17 May 2011
  11. 11. Social Media Social Networks laurelpapworth.comTuesday, 17 May 2011
  12. 12. Social Media Social Networks laurelpapworth.comTuesday, 17 May 2011
  13. 13. Social Media Social Networks Influencers Empire Avenue laurelpapworth.comTuesday, 17 May 2011
  14. 14. Social Media Social Networks laurelpapworth.comTuesday, 17 May 2011
  15. 15. Social Media Social Networks From Shallow to Deep Augmented Reality Community LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Open Platform Organisation Host and Community together 6. Collaborative Time limited, viral spiked events 5. AR Campaign Agency ads, filter forward 4. Share This Company Promotion 3. Flash Mob-by Metadata & API 2. Mashup -Devs Behaviours Not Social 1. Tiltillation laurelpapworth.comTuesday, 17 May 2011
  16. 16. Social Media Social Networks Tilt Flash Mob Mashup Collaborative laurelpapworth.comTuesday, 17 May 2011
  17. 17. Social Media Social Networks Campaigns laurelpapworth.comTuesday, 17 May 2011
  18. 18. Tuesday, 17 May 2011
  19. 19. Social Media Social Networks #FF, hashtag, @name, RT, HT, nudge Rituals laurelpapworth.comTuesday, 17 May 2011
  20. 20. Social Media Social Networks Tribes/ Swarms laurelpapworth.comTuesday, 17 May 2011
  21. 21. Social Media Social Networks Not just developer networks Purpose/Values Tools Social Identity Influencers Campaigns Behaviours Rituals Tribes laurelpapworth.comTuesday, 17 May 2011
  22. 22. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.comTuesday, 17 May 2011
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