8 steps to building an online community - augmented reality

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8 steps to building an online community - adapted for augmented reality. My presentation at Augmented Reality Event 2011 #ARE2011 in California May 2011

8 steps to building an online community - adapted for augmented reality. My presentation at Augmented Reality Event 2011 #ARE2011 in California May 2011

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  • 1. Online Community Building Augmented Reality Event 2011Tuesday, 17 May 2011
  • 2. Social Media Social Networks AUGMENTED REALITY COMMUNITIES laurelpapworth.comTuesday, 17 May 2011
  • 3. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.comTuesday, 17 May 2011
  • 4. Social Media Social Networks Why care about community building? laurelpapworth.comTuesday, 17 May 2011
  • 5. Tuesday, 17 May 2011
  • 6. Social Media Social Networks David Maestri 185,000 MAU Zynga 17 million MAU laurelpapworth.comTuesday, 17 May 2011
  • 7. Tuesday, 17 May 2011
  • 8. Social Media Social Networks Purpose and Value laurelpapworth.comTuesday, 17 May 2011
  • 9. Social Media Social Networks Social Spaces & Tools laurelpapworth.comTuesday, 17 May 2011
  • 10. Social Media Social Networks Social Identity laurelpapworth.comTuesday, 17 May 2011
  • 11. Social Media Social Networks laurelpapworth.comTuesday, 17 May 2011
  • 12. Social Media Social Networks laurelpapworth.comTuesday, 17 May 2011
  • 13. Social Media Social Networks Influencers Empire Avenue laurelpapworth.comTuesday, 17 May 2011
  • 14. Social Media Social Networks laurelpapworth.comTuesday, 17 May 2011
  • 15. Social Media Social Networks From Shallow to Deep Augmented Reality Community LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Open Platform Organisation Host and Community together 6. Collaborative Time limited, viral spiked events 5. AR Campaign Agency ads, filter forward 4. Share This Company Promotion 3. Flash Mob-by Metadata & API 2. Mashup -Devs Behaviours Not Social 1. Tiltillation laurelpapworth.comTuesday, 17 May 2011
  • 16. Social Media Social Networks Tilt Flash Mob Mashup Collaborative laurelpapworth.comTuesday, 17 May 2011
  • 17. Social Media Social Networks Campaigns laurelpapworth.comTuesday, 17 May 2011
  • 18. Tuesday, 17 May 2011
  • 19. Social Media Social Networks #FF, hashtag, @name, RT, HT, nudge Rituals laurelpapworth.comTuesday, 17 May 2011
  • 20. Social Media Social Networks Tribes/ Swarms laurelpapworth.comTuesday, 17 May 2011
  • 21. Social Media Social Networks Not just developer networks Purpose/Values Tools Social Identity Influencers Campaigns Behaviours Rituals Tribes laurelpapworth.comTuesday, 17 May 2011
  • 22. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.comTuesday, 17 May 2011