0
Social Media




                 Strategic Social Media
                 Engagement for DoD and Government 2.0



       ...
Social Media




                       1. Intro to Content
                       Networks


           © © Laurel Papwor...
Social Media




                  Content Portal Diagram

                  Blogs

                  Wikis




          ...
Social Media




                                                           TEXT




           © © Laurel Papworth - Soci...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




                  Exercise
                  What is the difference between a blog and
                  ...
Social Media




                       2. Distribution Networks



           © © Laurel Papworth - Social Network Strate...
Social Media




                  Facebook

                  RSS

                  Widgets

                  Social Bo...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




                  Facebook Viral Touchpoints
                  Mini-Feed                                 ...
Social Media




                                                                        POPULATION 4.84 MILLION

        ...
Social Media




                  Among Singaporeans, Facebook is the 12th most
                  hit website with 7.4 pe...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




                                                                                           CHIEFINGREDIEN...
Social Media




                  Exercise
                  FIND FILTER FORWARD: What sort of content do
               ...
Social Media




                       3. Conversation
                       Networks


           © © Laurel Papworth -...
Social Media




                  Twitter

                  Forums

                  Instant Messaging

               ...
Social Media




                                                                    REGMEDIA




           © © Laurel Pa...
Social Media




                  Evaluating Social Networks
                  Is it instant or delayed communication?

 ...
KOMMENTTI

Thursday, 3 September 2009
Social Media




                       4. Next Generation
                       Social Media


           © © Laurel Pap...
Social Media




                  Media Transformation & P.R.

                  Human Collaboration

                  C...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
SINGEO

Thursday, 3 September 2009
Social Media




                                                                                                  NEA.GOV...
Social Media




                  Exercise
                  Think of a problem, challenge or opportunity
               ...
Social Media




                       5. Social Media in
                       Government


           © © Laurel Papwo...
Social Media




                  Tools Available

                  Navigating Social Media

                  Political...
Social Media




                  Study
                  88% of e-citizens believe local e-government
                  ...
Social Media




                  According to the survey, the Y-generation is
                  concerned about privacy ...
Social Media




                  Exercise
                  What is cultural relevancy when it comes to
                ...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




                       6. Social Media and
                       Sensitive Information


           © © ...
Social Media




                  Balance between Public Information and Safety

                  How social media can b...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




                  Exercise
                  What social media guidelines do you have for your
          ...
Social Media




                       7. How to use Social
                       Media in a Crisis


           © © Lau...
Social Media




                  Addressing misperception and misinformation

                  Maintaining a positive i...
Thursday, 3 September 2009
Social Media




                  Exercise
                  We have covered blogs and wikis and Twitter and
            ...
Social Media




                       8. Integrating Social
                       Media into Strategic
                ...
Social Media




                  Designing integrated communications for specific
                  target groups

      ...
Social Media




                                                                               SOCIAL SEARCH
           ©...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




                  Key Components
                  Listen, Involve the Purpose, Values, Rituals

        ...
Social Media




                       9. How to Maximize
                       your Social Media


           © © Laure...
Social Media




                  Promoting your organizations message

                  Turning blogging into an asset ...
RELEVANT TOOLS


                             MUSICALFOSTER.COM

Thursday, 3 September 2009
Social Media




                  Blog Features
                  Title and tagline for Purpose and Values

             ...
Social Media




                  Exercise
                  Each person discuss what they are interested in, a
         ...
Social Media




                       10. Digital Journalism



           © © Laurel Papworth - Social Network Strategi...
Social Media




                  Trends facing new digital journalism

                  News feeds and how they benefit ...
Social Media




                                                                                            IGOOGLE

    ...
Social Media




                                                                                      COMM215.WETPAINT.CO...
Social Media




           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://lau...
Social Media




                  Exercise
                  What role can social media play in these
                  S...
Social Media




                       11. Developing A
                       Master Plan for Your
                     ...
Social Media




                  Making sure your plan has built in contingencies

                  how to evaluate you...
Social Media




                  Are you monitoring the Internet for mentions of
                  your services? Do you...
Social Media




             BHC3

           © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
        ...
Social Media




                       12. A local Government
                       case study


           © © Laurel P...
Social Media




                       Singapore Gov Funds
                       Online Dating Site


           © © Lau...
Social Media




                       Spare Slides



           © © Laurel Papworth - Social Network Strategist +61 (0)...
Social Media




                  More than half of the CIOs in Singapore are
                  increasing their investme...
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2 day coursework outlines for Singapore DoD

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2 day coursework outline (bare bones) for Singapore Department of Defence and other Government bodies. 28 attendees, 12 exercises. This is for them to download.

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Transcript of "2 day coursework outlines for Singapore DoD"

  1. 1. Social Media Strategic Social Media Engagement for DoD and Government 2.0 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  2. 2. Social Media 1. Intro to Content Networks © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  3. 3. Social Media Content Portal Diagram Blogs Wikis © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  4. 4. Social Media TEXT © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  5. 5. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  6. 6. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  7. 7. Social Media Exercise What is the difference between a blog and FACEBOOK. (if you are not a user of Facebook, team with someone who is!) © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  8. 8. Social Media 2. Distribution Networks © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  9. 9. Social Media Facebook RSS Widgets Social Bookmarking Social Tagging © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  10. 10. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  11. 11. Social Media Facebook Viral Touchpoints Mini-Feed Profile Page App Discovery News-Feed Application Directory Requests/Invites Wall Notifications Notes Email and more Shared Items © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  12. 12. Social Media POPULATION 4.84 MILLION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  13. 13. Social Media Among Singaporeans, Facebook is the 12th most hit website with 7.4 per cent of the 4 million-big population registered as users. (sep 2008) 1,374,720 Singaporeans active from 4,840,000 is 28% of the population. Sep 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  14. 14. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  15. 15. Social Media CHIEFINGREDIENT.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  16. 16. Social Media Exercise FIND FILTER FORWARD: What sort of content do people “find, filter, forward” to each other? How do they find it? What filters do they use? What means do they use to forward the content? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  17. 17. Social Media 3. Conversation Networks © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  18. 18. Social Media Twitter Forums Instant Messaging Voice Stranger Networks © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  19. 19. Social Media REGMEDIA © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  20. 20. Social Media Evaluating Social Networks Is it instant or delayed communication? Can people edit each others work? Does one person control the discussion or does each person get to open up a topic? Live content or created in isolation? Open broadcast or closed, gated community? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  21. 21. KOMMENTTI Thursday, 3 September 2009
  22. 22. Social Media 4. Next Generation Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  23. 23. Social Media Media Transformation & P.R. Human Collaboration Challenges for Public Affairs offices © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  24. 24. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  25. 25. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  26. 26. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  27. 27. SINGEO Thursday, 3 September 2009
  28. 28. Social Media NEA.GOV.SG © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  29. 29. Social Media Exercise Think of a problem, challenge or opportunity specific to Singapore What sort of solutions might the general public offer if they were asked to help design the solution? Alternatively, do you know of a situation where the community solved the problem themselves? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  30. 30. Social Media 5. Social Media in Government © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  31. 31. Social Media Tools Available Navigating Social Media Political Blogging Engaging the civic community Social Media Marketing for Gov Success Stories © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  32. 32. Social Media Study 88% of e-citizens believe local e-government services can be improved by utilizing Web 2.0 technologies while 81% think that government services and information should be made available through Web 2.0 communities and social networks. SINGAPORE IDA © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  33. 33. Social Media According to the survey, the Y-generation is concerned about privacy and identity theft issues for Web 2.0. That means Singapore government CIOs must ensure the citizens' rights and identities are protected as they open up services via the social networking paradigm. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  34. 34. Social Media Exercise What is cultural relevancy when it comes to generations? How and what do Generation Y (or any connected generation) want or use for information channels? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  35. 35. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  36. 36. Social Media 6. Social Media and Sensitive Information © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  37. 37. Social Media Balance between Public Information and Safety How social media can benefit your department Countering inaccurate information © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  38. 38. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  39. 39. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  40. 40. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  41. 41. Social Media Exercise What social media guidelines do you have for your organisation? Where do Singaporeans go for “accurate” information - the newspapers? Government websites? their neighbours? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  42. 42. Social Media 7. How to use Social Media in a Crisis © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  43. 43. Social Media Addressing misperception and misinformation Maintaining a positive image Tailoring your message Speed is the key Using advocacy groups to your advantage © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  44. 44. Thursday, 3 September 2009
  45. 45. Social Media Exercise We have covered blogs and wikis and Twitter and Facebook as content vs distribution vs conversation tools. How can these be put together to rapidly deploy a response to social media discussions? What is the challenge if traditional media only is used? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  46. 46. Social Media 8. Integrating Social Media into Strategic Communications © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  47. 47. Social Media Designing integrated communications for specific target groups Key online influences which affect campaigns Enlisting online assistance © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  48. 48. Social Media SOCIAL SEARCH © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  49. 49. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  50. 50. Social Media Key Components Listen, Involve the Purpose, Values, Rituals Create Content contextually relevant to them, Build your trust/reputation profile. Discuss by leaving comments, asking questions Promote by giving tools such as widgets and social media press releases Measure - reach, exposure, sentiment, etc. Adapt. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  51. 51. Social Media 9. How to Maximize your Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  52. 52. Social Media Promoting your organizations message Turning blogging into an asset to your agency Best practices in implementing a blog site Promoting your blog presence © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  53. 53. RELEVANT TOOLS MUSICALFOSTER.COM Thursday, 3 September 2009
  54. 54. Social Media Blog Features Title and tagline for Purpose and Values Articles with links out, embedded media Industry relevant not self promotion. Tone and topic important. Manage comments SEO, plugins and templates. (DEMONSTRATION) Outreach to Twitter, Facebook © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  55. 55. Social Media Exercise Each person discuss what they are interested in, a hobby. In pairs, combine the stories “linking” to each other. Discuss media that could be embedded. Finally, list your favourite blogs and why you like them. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  56. 56. Social Media 10. Digital Journalism © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  57. 57. Social Media Trends facing new digital journalism News feeds and how they benefit your organisation Reaching your public and obtaining feedback Communicating a value proposition to your community © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  58. 58. Social Media IGOOGLE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  59. 59. Social Media COMM215.WETPAINT.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  60. 60. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  61. 61. Social Media Exercise What role can social media play in these Singaporean industries and areas? - Travel & Tourism - Production - Science and Technology - Transport - H.R. & Recruitment - Defence © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  62. 62. Social Media 11. Developing A Master Plan for Your Social Media Strategy © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  63. 63. Social Media Making sure your plan has built in contingencies how to evaluate your strategy for holes before you get into a crisis Train the crisis team Integrate your strategy into an overall communications structure © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  64. 64. Social Media Are you monitoring the Internet for mentions of your services? Do you respond? Do you have social media guidelines for staff? Do you know the Purpose & Values of SNs? Do you have a mix of social/traditional ? Do they comment or actively contribute? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  65. 65. Social Media BHC3 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  66. 66. Social Media 12. A local Government case study © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  67. 67. Social Media Singapore Gov Funds Online Dating Site © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  68. 68. Social Media Spare Slides © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
  69. 69. Social Media More than half of the CIOs in Singapore are increasing their investments in building new business applications based on Web 2.0 technologies and are actively revamping social networking and collaboration services for employees in 2009. This is according to IDC’s ongoing Asia/Pacific Dynamic IT Benchmark 2009 survey which also revealed that 66.7% are actively standardizing corporate business processes with emerging business management tools. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Thursday, 3 September 2009
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