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Whydot  Pharma Twittersphere Mapping   Jan 09
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Whydot Pharma Twittersphere Mapping Jan 09

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Analysis of the top 10 pharma twitter accounts

Analysis of the top 10 pharma twitter accounts

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  • 1. Visualize the pharma twittersphere jeudi, 21 janvier 2010
  • 2. Pfizer leads in terms of followers despite a late start; GSKUS most impresssive growth (77% vs 51% on average) #
of
Followers 
2
699 1
313 Avg
Dec
09 Avg
Jul
09 Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  • 3. Great divide on following policy amongst pharma twitter accounts – question of “social media maturity“? #
of
Following 
600 392 Avg
Dec
09 Avg
Jul
09 Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  • 4. Great divide also on activity – indicator for degree of engagement? #
of
Updates 
255 119 Avg
Dec
09 Avg
Jul
09 Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  • 5. Boehringer and JNJ track above average in terms of engagement #
of
Following The twitter engagement quardrant: above average followers, following and updates! Average
following:
392 Average
Updates:
119 #
of
Updates Bubble
size
=
#
of
followers Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  • 6. ... Roche and AstraZeneca moving into the “engagement“ quardrant #
of
Following @Pfizer_news Avrg
following:
600 @genentechnews Avrg
Updates:
255 #
of
Updates Avrg
Bubble
size
=
#
of
followers Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  • 7. 26% of Boehringer followers are large accounts (>500 followers) vs. only 14% for Novartis - less is more? Number of % with >500 followers followers 3 941 15% 3 865 14% 3 304 26% 2 780 20% 2 574 20% Avrg 19% Number of followers that are followed by 19% of pharma followers (roughly 3000 accounts) are large accounts (>500 followers). The segmentation and profiling of these accounts, will be the basis of Part II of this analysis. Source:
www.twi-er.com,
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  • 8. Coming to whydotpharma soon: the mapping of the pharma twittersphere! Stay tuned! jeudi, 21 janvier 2010