Whydot Pharma Twittersphere Mapping Jan 09

Visualize the pharma twittersphere jeudi, 21 janvier 2010

Pfizer leads in terms of followers despite a late start; GSKUS most impresssive growth (77% vs 51% on average) # of Followers  2 699 1 313 Avg Dec 09 Avg Jul 09 Source: www.twi-er.com, July 13th and Dec 31st 2009; whdotpharma analysis jeudi, 21 janvier 2010

Great divide on following policy amongst pharma twitter accounts – question of “social media maturity“? # of Following  600 392 Avg Dec 09 Avg Jul 09 Source: www.twi-er.com, July 13th and Dec 31st 2009; whdotpharma analysis jeudi, 21 janvier 2010

Great divide also on activity – indicator for degree of engagement? # of Updates  255 119 Avg Dec 09 Avg Jul 09 Source: www.twi-er.com, July 13th and Dec 31st 2009; whdotpharma analysis jeudi, 21 janvier 2010

Boehringer and JNJ track above average in terms of engagement # of Following The twitter engagement quardrant: above average followers, following and updates! Average following: 392 Average Updates: 119 # of Updates Bubble size = # of followers Source: www.twi-er.com, July 13th and Dec 31st 2009; whdotpharma analysis jeudi, 21 janvier 2010

... Roche and AstraZeneca moving into the “engagement“ quardrant # of Following @Pﬁzer_news Avrg following: 600 @genentechnews Avrg Updates: 255 # of Updates Avrg Bubble size = # of followers Source: www.twi-er.com, July 13th and Dec 31st 2009; whdotpharma analysis jeudi, 21 janvier 2010

26% of Boehringer followers are large accounts (>500 followers) vs. only 14% for Novartis - less is more? Number of % with >500 followers followers 3 941 15% 3 865 14% 3 304 26% 2 780 20% 2 574 20% Avrg 19% Number of followers that are followed by 19% of pharma followers (roughly 3000 accounts) are large accounts (>500 followers). The segmentation and proﬁling of these accounts, will be the basis of Part II of this analysis. Source: www.twi-er.com, Dec 31st 2009; whdotpharma analysis jeudi, 21 janvier 2010

Coming to whydotpharma soon: the mapping of the pharma twittersphere! Stay tuned! jeudi, 21 janvier 2010

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Whydot Pharma Twittersphere Mapping Jan 09

by Silja Chouquet on Jan 21, 2010

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Whydot Pharma Twittersphere Mapping Jan 09 — Presentation Transcript