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Pecha kucha
 

Pecha kucha

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Pharma Social Sushi Slam

Pharma Social Sushi Slam
a 5min Pecha Kucha presentation done completely in rhyme and with music (Jazz song: "bumpin" by Till Brönner) ;)

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  • Discovered too late I had to do a Pecha Kucha \nHad to find something quick and hurry up mucha \nIn fact for a while now I’ve been meaning to express\nMy thoughts on our industry, talk about our progress\nOur achievements and future- Something different, you know, \nNot the usual stuff about our reputation being low\n\n
  • \nBut I had a big problem, I was afraid you would laugh\nTell me it’s all about money and increasing earnings by half\nI had another problem that was even bigger\nI’m no good with time and thus you’d snigger \nAs I get all tangled up in my words and my thoughts:\nThe slides would advance, my tongue be tied in knots\n\n
  • So I decided to use music, English rythm and rhyme \nWhich being German is crazy, but it’ll keep me on time\nI would thus like to tell you though I don’t know a lot\nAbout how patients have changed while you have not\nI would also like you to carefully listen\nTo what pharma is doing well without any suspicion\n\n
  • Pharma produces medicines that can save people’s lives\nDrugs that help children and their mothers survive\nIt researches cures for diseases like cancer\nAnd funky stuff like Endothelial nitric oxide enhancer\nSo why is it that, despite these advances\nPharma’s reputation never enhances\n\n
  • Well, I believe it’s because if we’d saw a sushi dish\nWe’d refer to it as 250 gramms of cold dead fish\nIt’s this cynical vision that if we’d open our heart\nWe’d only reap criticism, be torn apart\n\n\n\n\n\n
  • Yet patients today want care and connection\nThey demand information but also support and affections\nThey will search for the answers and are not afraid to ask\nand you can help them with this incredible task\n\n\n\n
  • “We are not allowed to, our hands are tied\nWe want to engage, believe us we tried”\nBut our lawyers wont’t let us “, you’ll say\nAnd point your fingers to the FDA\nYet there is no single rule, nor any regulations\nThat forces you to be dull in your communications\n\n
  • In fact Boehringer just launched a new game on faeebook\nthat allows people to understand pharma’s outlook\nYou can set up your laboratory and develop new drugs\nAgainst some of the world’s most potent drugs.\nThen all your experiments explode and you lose all your money\nWhich, at least in the game, is really funny\n\n
  • We also need to involve patients from the start\nPhase I through Phase IV have the patient at heart\nWe need to learn how to reach out and crowd source\nBecause if we don’t, it’s the patients that will have us outsourced\n\n
  • Boehringer, again adopted this mission\nBy asking everyone for their submission\nOf ideas to drive awareness on stroke prevention\nWhich brought them new solutions and media attention\n\n
  • Physicans also need our help and assistance\nA lot of them suffer from social media resistance\nThey are skeptical and often afraid\nOverwhelmed by this information in which they have no fate\nPharma can help them overcome their fears\nBy connection patients to physicians and physicians to their peers\n\n
  • This is what Pfizer in the UK has done\nTheir Monday opportunity to talk is not only fun \nit allows men to talk to doctors anonymously\nwhich in this specific condition can be key\n\n
  • So: Stop, collaborate and listen\nBecause patients are on a brand new mission \nYou can say all the right things but still show your affection\nFor the patients that need to feel your connection \n\nYet it starts with something very basic\nYou have to STOP what you’ve been doing sofar – let’s face it! \n\n
  • It is time: Social media reaches millions of patients each day\nAnd you have to be there to assist them along the way\nIt is time to prove that quality health information \nIn the hands of enabled, engaged and empowered patients.\n\n\n
  • Pharma and social media got off to a bumpy start\nBut for patients its been a love affaire that will not tear apart\nSo now is the time for pharma take off to the social media sky\nTime to take concrete steps and to learn how to fly\n\n

Pecha kucha Pecha kucha Presentation Transcript

  • Discovered too late I had to do a Pecha KuchaHad to find something quick and hurry up muchaIn fact for a while now I’ve been meaning to expressMy thoughts on our industry, talk about our progressOur achievements and efforts- Something different, you know,Not the usual stuff about our reputation being low
  • But I had a big problem, I was afraid you would laughTell me it’s all about money and increasing earnings by halfI had another problem that was even biggerI’m no good with time and thus you’d sniggerAs I get all tangled up in my words and my thoughts:The slides would advance, my tongue be tied in knots
  • So I decided to use music, English rythm and rhymeWhich being German is crazy, but it’ll keep me on timeI would thus like to tell you though I don’t know a lotAbout how patients have changed while you have notI would also like you to carefully listenTo what pharma is doing well without any suspicion
  • Pharma produces medicines that can save people’s livesDrugs that help children and their mothers surviveIt researches cures for diseases like cancerAnd funky stuff like Endothelial nitric oxide enhancerSo why is it that, despite these advancesPharma’s reputation never enhances
  • Well, I believe it’s because if we’d saw a sushi dishWe’d refer to it as 250 gramms of cold dead fishIt’s this cynical vision that if we’d open our heartWe’d only reap criticism, be torn apart
  • Yet patients today want care and connectionThey demand information but also support and affectionsThey will search for the answers and are not afraid to askand you can help them with this incredible task
  • “We are not allowed to, our hands are tiedWe would love to, believe us, we tried”But our lawyers wont’t let us “, you’ll sayAnd point your fingers to the FDAYet there is no single rule, nor any regulationsThat forces you to be dull in your communications
  • In fact Boehringer just launched a new game on faeebookthat allows people to understand pharma’s outlookYou can set up your laboratory and develop new drugsAgainst some of the world’s most potent drugs.Then all your experiments explode and you lose all your moneyWhich, at least in the game, is really funny
  • We also need to involve patients from the startPhase I through Phase IV have the patient at heartWe need to learn how to reach out and crowd sourceBecause if we don’t, it’s the patients that will have us outsourced
  • Boehringer, again adopted this missionBy asking everyone for their submissionOf ideas to drive awareness on stroke preventionWhich brought them new solutions and media attention
  • Physicans also need our help and assistanceA lot of them suffer from social media resistanceThey are skeptical and often afraidOverwhelmed by this information in which they have no fatePharma can help them overcome their fearsBy connection patients to physicians and physicians to their peers
  • This is what Pfizer in the UK has doneTheir Monday opportunity to talk is not only funit allows men to talk to doctors anonymouslywhich in this specific condition can be key
  • So: Stop, collaborate and listenBecause patients are on a brand new missionYou can say all the right things but still show your affectionFor the patients that need to feel your connectionYet it starts with something very basicYou have to STOP what you’ve been doing sofar – let’s face it!
  • It is time: Social media reaches millions of patients each dayAnd you have to be there to assist them along the wayIt is time to put quality health informationIn the hands of engaged and empowered patients.
  • Pharma and social media got off to a bumpy startBut for patients its been a love affaire that will not tear apartSo now is the time for pharma take off to the social media skyTime to take concrete steps and to learn how to fly