20110126smiwhydotpresentation

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My presentation on the pharma engagement spectrum

Published in: Health & Medicine
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20110126smiwhydotpresentation

  1. 1. The Engagement spectrum
  2. 2. Take down the wall
  3. 3. Be my facebook page!
  4. 4. Patients view on pharma engagement
  5. 5. What is the distance to be overcome?
  6. 6. How do patients feel about you getting engaged? Mixed Positive Neutral
  7. 7. Take it slow!
  8. 8. Roche Social media guidance
  9. 9. Reactions from the blogosphere
  10. 10. Know who you are engaging with.
  11. 11. Be realistic. 43 | Presentation Title | Presenter Name | Date | Subject | Business Use Only
  12. 12. Influencers
  13. 13. Know your online tribe leaders Sharing Trust Integrity Support Availability
  14. 14. Successful collaborations.
  15. 15. Be real.
  16. 16. Facilitate exchanges that foster health.
  17. 17. Engage, engage, engage
  18. 18. and have some fun

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