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20110126smiwhydotpresentation

by Silja Chouquet on Jan 27, 2011

493 views

My presentation on the pharma engagement spectrum

My presentation on the pharma engagement spectrum

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Health & Medicine

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page health mapping hcsmeu maps social media facebook pharma

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20110126smiwhydotpresentation — Presentation Transcript

The Engagement spectrum
Take down the wall
Be my facebook page!
Patients view on pharma engagement
What is the distance to be overcome?
How do patients feel about you getting engaged? Mixed Positive Neutral
Take it slow!
Roche Social media guidance
Reactions from the blogosphere
Know who you are engaging with.
Be realistic. 43 | Presentation Title | Presenter Name | Date | Subject | Business Use Only
Influencers
Know your online tribe leaders Sharing Trust Integrity Support Availability
Successful collaborations.
Be real.
Facilitate exchanges that foster health.
Engage, engage, engage
and have some fun