The document discusses patient engagement with pharmaceutical companies on social media and online platforms. It notes a spectrum of views from mixed to positive, and advises companies to engage patients slowly and realistically, know who they are engaging with, and focus on building trust, integrity, and support through sharing and facilitating health-focused exchanges. The overarching message is for pharmaceutical companies to engage patients online in an authentic way that fosters healthy collaborations.

1. The Engagement spectrum

2. Take down the wall

3. Be my facebook page!

4. Patients view on pharma engagement

5. What is the distance to be overcome?

6. How do patients feel about you getting engaged?
Mixed Positive
Neutral

7. Take it slow!

8. Roche Social media guidance

9. Reactions from the blogosphere

10. Know who you are engaging with.

11. Be realistic.
43 | Presentation Title | Presenter Name | Date | Subject | Business Use Only

12. Influencers

13. Know your online tribe leaders
Sharing
Trust Integrity
Support Availability

14. Successful collaborations.

15. Be real.

16. Facilitate exchanges that foster health.

17. Engage, engage, engage

18. and have some fun