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20100906 hcsmeu digipharmpres
 

20100906 hcsmeu digipharmpres

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@andrewspong and mine twesentation of #hcsmeu at #digipharm

@andrewspong and mine twesentation of #hcsmeu at #digipharm

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  • HCSMEU started in Aug. It is largest health talk in EU now and was nominated for innovation prize by Engagement strategy <br />
  • HCSMEU started in Aug. It is largest health talk in EU now and was nominated for innovation prize by Engagement strategy <br />
  • HCSMEU started in Aug. It is largest health talk in EU now and was nominated for innovation prize by Engagement strategy <br />
  • HCSMEU started in Aug. It is largest health talk in EU now and was nominated for innovation prize by Engagement strategy <br />
  • HCSMEU started in Aug. It is largest health talk in EU now and was nominated for innovation prize by Engagement strategy <br />
  • HCSMEU started in Aug. It is largest health talk in EU now and was nominated for innovation prize by Engagement strategy <br />
  • HCSMEU started in Aug. It is largest health talk in EU now and was nominated for innovation prize by Engagement strategy <br />
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20100906 hcsmeu digipharmpres 20100906 hcsmeu digipharmpres Presentation Transcript

  • Healthcare and social media in Europe: one year later...
  • The first tweetup presentation ever... 2
  • The first tweetup presentation ever... 2
  • The first tweetup presentation ever...  Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded #hcsmeu w @andrewspong a year ago. 2
  • The first tweetup presentation ever...  Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded #hcsmeu w @andrewspong a year ago.  I’m a *social media addict* spending most of my nights on twitter...yet last night, I lost my voice IRL @ the #hcsmeu #digipharm tweetup :( 2
  • The first tweetup presentation ever...  Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded #hcsmeu w @andrewspong a year ago.  I’m a *social media addict* spending most of my nights on twitter...yet last night, I lost my voice IRL @ the #hcsmeu #digipharm tweetup :(  Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm presentation. Gr8 news 4 you: brief & 140 character concise! 2
  • The first tweetup presentation ever...  Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded #hcsmeu w @andrewspong a year ago.  I’m a *social media addict* spending most of my nights on twitter...yet last night, I lost my voice IRL @ the #hcsmeu #digipharm tweetup :(  Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm presentation. Gr8 news 4 you: brief & 140 character concise!  All my bullets are 140 characters and thanks to a little help from my friends will be tweeted in the #digipharm tweetstream as I go along. 2
  • The first tweetup presentation ever...  Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded #hcsmeu w @andrewspong a year ago.  I’m a *social media addict* spending most of my nights on twitter...yet last night, I lost my voice IRL @ the #hcsmeu #digipharm tweetup :(  Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm presentation. Gr8 news 4 you: brief & 140 character concise!  All my bullets are 140 characters and thanks to a little help from my friends will be tweeted in the #digipharm tweetstream as I go along.  This does NOT mean you can slack though. With ur help we will make this a highly interactive #digipharm presentation! No, really! 2
  • The first tweetup presentation ever...  Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded #hcsmeu w @andrewspong a year ago.  I’m a *social media addict* spending most of my nights on twitter...yet last night, I lost my voice IRL @ the #hcsmeu #digipharm tweetup :(  Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm presentation. Gr8 news 4 you: brief & 140 character concise!  All my bullets are 140 characters and thanks to a little help from my friends will be tweeted in the #digipharm tweetstream as I go along.  This does NOT mean you can slack though. With ur help we will make this a highly interactive #digipharm presentation! No, really! 2
  • The first tweetup presentation ever...  Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded #hcsmeu w @andrewspong a year ago.  I’m a *social media addict* spending most of my nights on twitter...yet last night, I lost my voice IRL @ the #hcsmeu #digipharm tweetup :(  Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm presentation. Gr8 news 4 you: brief & 140 character concise!  All my bullets are 140 characters and thanks to a little help from my friends will be tweeted in the #digipharm tweetstream as I go along.  This does NOT mean you can slack though. With ur help we will make this a highly interactive #digipharm presentation! No, really!  So may I ask all #digipharm delegates in the room to please stand up. 2
  • Who knows twitter... 3
  • Who knows twitter...  #digipharm: Please sit down, if you have never heard about twitter. 3
  • Who knows twitter...  #digipharm: Please sit down, if you have never heard about twitter. #digipharma: If anyone sat down...um, thanks for coming? 3
  • Who knows twitter...  #digipharm: Please sit down, if you have never heard about twitter. #digipharma: If anyone sat down...um, thanks for coming?  #digipharm: Please sit down, if you have never used twitter. 3
  • Who knows twitter...  #digipharm: Please sit down, if you have never heard about twitter. #digipharma: If anyone sat down...um, thanks for coming?  #digipharm: Please sit down, if you have never used twitter. #digipharma: For those of you who sat down...REALLY?!? Why? 3
  • Who knows twitter...  #digipharm: Please sit down, if you have never heard about twitter. #digipharma: If anyone sat down...um, thanks for coming?  #digipharm: Please sit down, if you have never used twitter. #digipharma: For those of you who sat down...REALLY?!? Why?  #digipharm: Please sit down, if you have never used a hashtag on twitter. 3
  • Who knows twitter...  #digipharm: Please sit down, if you have never heard about twitter. #digipharma: If anyone sat down...um, thanks for coming?  #digipharm: Please sit down, if you have never used twitter. #digipharma: For those of you who sat down...REALLY?!? Why?  #digipharm: Please sit down, if you have never used a hashtag on twitter. #digipharma: Could someone in the room, please explain what a hashtag is and how it works? 3
  • Who knows twitter...  #digipharm: Please sit down, if you have never heard about twitter. #digipharma: If anyone sat down...um, thanks for coming?  #digipharm: Please sit down, if you have never used twitter. #digipharma: For those of you who sat down...REALLY?!? Why?  #digipharm: Please sit down, if you have never used a hashtag on twitter. #digipharma: Could someone in the room, please explain what a hashtag is and how it works?  #digipharm: Oh, before I forget: you can all sit down now, this was just to wake you up ;-) 3
  • Real time hashtag conversations on twitter 4
  • Real time hashtag conversations on twitter #Digipharm conversation on twitter where people comment on what is said here 4
  • Real time hashtag conversations on twitter #hcsmeu real time conversation on twitter #Digipharm conversation on twitter where people comment on what is said here 4
  • Real time hashtag conversations on twitter @andrewspong @andrewspong @andrewspong #hcsmeu real time conversation on twitter #Digipharm conversation on twitter where people comment on what is said here 4
  • Who knows #hcsmeu... 5
  • Who knows #hcsmeu...  #digipharm: Please stand up if you ever used the #hcsmeu hastag or participated in one of our tweet up Friday’s @ noon UK, 1pm CET. 5
  • Who knows #hcsmeu...  #digipharm: Please stand up if you ever used the #hcsmeu hastag or participated in one of our tweet up Friday’s @ noon UK, 1pm CET. #digipharm: Hi, #hcsmeu! I love you guys! 5
  • Who knows #hcsmeu...  #digipharm: Please stand up if you ever used the #hcsmeu hastag or participated in one of our tweet up Friday’s @ noon UK, 1pm CET. #digipharm: Hi, #hcsmeu! I love you guys! 5
  • Who knows #hcsmeu...  #digipharm: Please stand up if you ever used the #hcsmeu hastag or participated in one of our tweet up Friday’s @ noon UK, 1pm CET. #digipharm: Hi, #hcsmeu! I love you guys! • #digipharm: Could one of you explain what #hcsmeu stands for and what we discuss, please? All other: you may sit again :O) 5
  • Who knows #hcsmeu...  #digipharm: Please stand up if you ever used the #hcsmeu hastag or participated in one of our tweet up Friday’s @ noon UK, 1pm CET. #digipharm: Hi, #hcsmeu! I love you guys! • #digipharm: Could one of you explain what #hcsmeu stands for and what we discuss, please? All other: you may sit again :O) #digipharm: Um...The official version, not the one we made up last night, ok? 5
  • Meet the hcsmeu tribe 6
  • Meet the hcsmeu tribe This is a mosaic of some #hcsmeu participants who helped to generate... 6
  • Meet the hcsmeu tribe This is a mosaic of some #hcsmeu participants who helped to generate... over 6000 tweets, 137 posts, 305 forum discussions and 57 news articles generated since Aug 2009 6
  • Meet the hcsmeu tribe This is a mosaic of some #hcsmeu participants who helped to generate... over 6000 tweets, 137 posts, 305 forum discussions and 57 news articles generated since Aug 2009 Did I mention that I LOVE you #hcsmeu guys? 6
  • Hcsmeu is now one of the most established healthcare chats on twitter and beyond... 7
  • Hcsmeu is now one of the most established healthcare chats on twitter and beyond... The blue line is the #hcsm tweet up, the US equivalent that we modeled #hcsmeu after. 7
  • Hcsmeu is now one of the most established healthcare chats on twitter and beyond... The blue line is the #hcsm The green line is #hcsmeu, tweet up, the US equivalent the red is #rnchat, a nurse that we modeled #hcsmeu specific chat that started @ after. same time 7
  • Hcsmeu is now one of the most established healthcare chats on twitter and beyond... The blue line is the #hcsm The means that #hcsmeu, This green line isover 2000 tweet up, the US equivalent the red is participated in people #rnchat, a nurse that we modeledstarted @ #hcsmeu since #hcsmeu specific chat thatits start in after. same2009. Aug time 7
  • Hcsmeu is now one of the most established healthcare chats on twitter and beyond... The blue line is the #hcsm The means that #hcsmeu, This green line isover 2000 tweetof usparticipated inof the red isthe US equivalent 130 up, #rnchat, 80% people created a nurse that wechat that started @ modeled #hcsmeu specific thesince its start in #hcsmeu content! after. same2009. Aug time 7
  • Who tweets in #hcsmeu... 8
  • Who tweets in #hcsmeu...  #digipharm: @andrewspong and @whydotpharma (that’s me, remember?) generated 20% of #hcsmeu...yes, we like to hear ourselves tweet, don’t we? 8
  • Who tweets in #hcsmeu...  #digipharm: @andrewspong and @whydotpharma (that’s me, remember?) generated 20% of #hcsmeu...yes, we like to hear ourselves tweet, don’t we? #digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics, @pharmaguy: please stand, you generated the next 10% of the tweets! 8
  • Who tweets in #hcsmeu...  #digipharm: @andrewspong and @whydotpharma (that’s me, remember?) generated 20% of #hcsmeu...yes, we like to hear ourselves tweet, don’t we? #digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics, @pharmaguy: please stand, you generated the next 10% of the tweets! • #digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics, @pharmaguy: ok, its official now, you can sit again 8
  • What do we talk about? 9
  • What do we talk about? and if we have not convinced you to join #hcsmeu: THIS should make you want to join our tweet ups...because we just MIGHT discuss YOUR social media project next ;O) 9
  • What do we talk about? The patient’s use of social media in relationship to pharma is a topic we discuss A LOT @ #hcsmeu and if we have not convinced you to join #hcsmeu: THIS should make you want to join our tweet ups...because we just MIGHT discuss YOUR social media project next ;O) 9
  • What do we talk about? #fdasm, a convo on FDA The patient’s use of social regulations within social media in relationship to media is another favorite pharma is a topic we #hcsmeu topic discuss A LOT @ #hcsmeu and if we have not convinced you to join #hcsmeu: THIS should make you want to join our tweet ups...because we just MIGHT discuss YOUR social media project next ;O) 9
  • How did #hcsmeu start? On our desktops! 4
  • How did #hcsmeu start? On our desktops! Skype: video conference with Andrew to set up tweetup 4
  • How did #hcsmeu start? On our desktops! Skype: video conference with Andrew to set up tweetup Gmail: to refine our action plan, draft shared documents and wave to edit stuff at the same time 4
  • How did #hcsmeu start? On our desktops! Skype: video conference with Andrew to set up tweetup Gmail: to refine our action plan, draft shared documents and wave to edit stuff at the same time issued synchronized blog posts to explain why we are doing this 4
  • How did #hcsmeu start? On our desktops! Inform all of our Skype: video conference with followers that we are Andrew to set up tweetup going to have a new tweetup Gmail: to refine our action plan, draft shared documents and wave to edit stuff at the same time issued synchronized blog posts to explain why we are doing this 4
  • How did #hcsmeu start? On our desktops! link twitter to my status updates to inform my friends Inform all of our Skype: video conference with followers that we are Andrew to set up tweetup going to have a new tweetup Gmail: to refine our action plan, draft shared documents and wave to edit stuff at the same time issued synchronized blog posts to explain why we are doing this 4
  • How did #hcsmeu start? On our desktops! link twitter to my status updates to inform my friends added a theme song just for fun Inform all of our Skype: video conference with followers that we are Andrew to set up tweetup going to have a new tweetup Gmail: to refine our action plan, draft shared documents and wave to edit stuff at the same time issued synchronized blog posts to explain why we are doing this 4
  • How did #hcsmeu start? On our desktops! link twitter to my status updates to inform my friends added a theme song just for fun Inform all of our Skype: video conference with followers that we are Andrew to set up tweetup going to have a new tweetup Gmail: to refine our action plan, draft shared documents and wave to edit stuff at the same time issued synchronized blog posts to explain why we are doing this ...Andrew NEVER calls me :( 4
  • End of tweetup presentation... 11
  • End of tweetup presentation... 11
  • End of tweetup presentation...  Thank you so much #digipharm for your patience with this new format of presenting :-) You were great! 11
  • End of tweetup presentation...  Thank you so much #digipharm for your patience with this new format of presenting :-) You were great!  One final piece of advice: JOIN #hcsmeu tweetups. It might be a bit confusing and scary at first...but we will be nice...and you will get a lot of out of this 11
  • End of tweetup presentation...  Thank you so much #digipharm for your patience with this new format of presenting :-) You were great!  One final piece of advice: JOIN #hcsmeu tweetups. It might be a bit confusing and scary at first...but we will be nice...and you will get a lot of out of this 11
  • End of tweetup presentation...  Thank you so much #digipharm for your patience with this new format of presenting :-) You were great!  One final piece of advice: JOIN #hcsmeu tweetups. It might be a bit confusing and scary at first...but we will be nice...and you will get a lot of out of this  #hcsmeu: you guys rock! Thank you for your support, engagement and contributions to #hcsmeu since 2009, let’s keep it coming! 11
  • The aims of #hcsmeu Aims to  Revolutionize healthcare by increasing patient-focus, improving access to healthcare services  Augment the targeting of medical research, improve the quality and delivery of care, and advance patient education and empowerment.  Drive adoption of social media in healthcare across Europe in order to improve the quality, access, value and effectiveness of healthcare delivery to patients. Accomplished by means of  Gathering & engaging a community of healthcare stakeholders with shared aims & goals  Lobbying administrative bodies and governmental agencies in order to provide clarity and transparency at a regulatory level  Facilitating the creation of health knowledge bases and open access resources
  • The aims of #hcsmeu  Chronicling, but also seeking to influence, the evolution of the health conversation on the social web in Europe and beyond.  Democratizing the health conversation between patients, healthcare professionals, the pharmaceutical industry and other key stakeholders  Promoting the idea that our/your community is your/our audience : #hcsmeu Tweetreach seldom drops below 10,000, and has been known to be three times that number  Ensuring impartiality: #hcsmeu does not 'belong' to any constituency  Maintaining independence: #hcsmeu does not http://www.hcsmeucamp.com/ currently have a business model. No-one pays anything to participate, and no-one gets paid for participating. All activities are undertaken on a goodwill basis
  • What #hcsmeu will go on to do hcsmeucamp 1 (31/3/201, Berlin) established three objectives: 1. Build a knowledge hub Status: wiki created. Means, methods of finding, adding, updating data TBD 2. Outreach: establish national chapters, promote and recruit Status: Spain, France, UK, Switzerland, Greece, Austria established 3. Data: collection, analysis, redistribution to advance aims & objectives Status: remains pending. Some uncertainty as to how to advance this
  • What #hcsmeu will go on to do  The output of the 'what should #hcsmeu be doing?' session at #hcsmeucamp was placed in a Wordle  The community believes it has the capacity to act as an advisor (at a pan-European and national level) to providers, policy makers and the industry with regards to the effective use of social media in the promotion of public health and http://www.wordle.net/show/ improvement in patient wrdl/1852309/hcsmeucamp_ outcomes
  • What will you go on to do?  If any of #hcsmeu's aims and aspirations appeal to you: join us. We can't do this without you  We convene every Friday under the #hcsmeu hashtag at 1pm CET, noon UK http://hcsmeu.wikispaces.com/