The basics of seo presentation w template


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Meetup 7, May 18, 2010
Sekey Vincint of

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The basics of seo presentation w template

  1. 1. The Basics of SEO<br />
  2. 2. Review of Topics<br />1. What is SEO and why is it so important?<br />2. Internal Factors (your site)<br />Domain Name<br />Keyword<br />Meta Tags<br />Content<br />3. External Factors (the outside world)<br />Links to your site<br />Anchor text<br />Social Media <br />4. Practices to Avoid<br />
  3. 3. What is SEO and Why is it so Important?<br />Search Engine Optimization<br />An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user<br />If you develop your SEO correctly, it can become your main source of visitors.<br />Most people will not click past the first search page when looking for the information they want<br />Cost-effective advertising<br />SEO can become a clear and measurable ROI<br />
  4. 4. Domain Name<br />Short, unique, memorable<br />Domain Extensions<br />Country specific (.ca vs .com) – more is better<br />Many search engines will take into account your domain extension, where your site is hosted, and consider the address information within your site<br />Keyword if possible<br />Helps people better understand your business focus<br />Helps SEO<br />Related domain names<br />If you don’t take it, your competitors will<br />Can help improve your rank<br />
  5. 5. Keywords & Search Phrases<br />Not specific to your business, but to your market<br />You want to reach people who don’t know you already<br />Find your niche: keywords specific to your specialty and location<br />Keep in mind the competition<br />Just like you have competition in the real world, you will be competing with keywords also<br />
  6. 6. Meta Tags<br />What are Meta Tags?<br />They are a script of words or phrases that are used by search engines to find relevant websites<br />Parameters:<br />Title Tags – approx. 60 characters<br />Description Tags – approx. 140 characters<br />Keyword Tags – approx. 140 characters<br />Separate by comma<br />Less is more…<br />
  7. 7. Content<br />Search Engines Read Text<br />The Higher the better<br />Label your images with ‘alt txt’ vs just having image text<br />Reflective of your keywords<br />The matching game – words and phrases<br />Less is better<br />Concentrate your keywords in relevant content<br />
  8. 8. The Outside World<br />Links & Social Media<br />Incoming links from relevant sites<br />Anchor Text in links<br />Social Media – same technique to help drive relevant traffic to your site<br />Analytics & Alerts<br />Monitor how visitors are finding your website<br />What terms are working to get them to your site?<br />What terms are not working? Revise<br />
  9. 9. SEO Practices to Avoid<br />Black Hat SEO<br />Techniques intended to misrepresent a website by displaying different information to the search engine versus the userE.g. hidden text, redirects, etc.<br />Link Farms<br />Some websites offer link exchanges for the soul purpose of attempting to improve page rank. These sites may have thousands of links, often to unrelated sites<br />Paid Links<br />Links that are paid for can become questioned by search engines. <br />Search engines prefer organic and natural links<br />
  10. 10. Summary of Better Practices<br />Research desirable keywords and search phrases <br />‘Clean’ and optimize your website’s HTML code<br />Make sure your content copy appeals to both search engines and actual website visitors<br />Study your competitors websites<br />Implement a quality link building campaign – organic and natural<br />Content – stay relevant, high density of keywords and search phrase<br />Utilize descriptive meta tags<br />Make sure that your text is HTML text and not image text<br />Monitor your search engine rankings and more importantly your website traffic statistics<br />SEO is Not a One Time Deal<br />