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The basics of seo presentation w template
 

The basics of seo presentation w template

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Meetup 7, May 18, 2010

Meetup 7, May 18, 2010
Sekey Vincint of Jellybeansolution.com

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    The basics of seo presentation w template The basics of seo presentation w template Presentation Transcript

    • The Basics of SEO
    • Review of Topics
      1. What is SEO and why is it so important?
      2. Internal Factors (your site)
      Domain Name
      Keyword
      Meta Tags
      Content
      3. External Factors (the outside world)
      Links to your site
      Anchor text
      Social Media
      4. Practices to Avoid
    • What is SEO and Why is it so Important?
      Search Engine Optimization
      An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user
      If you develop your SEO correctly, it can become your main source of visitors.
      Most people will not click past the first search page when looking for the information they want
      Cost-effective advertising
      SEO can become a clear and measurable ROI
    • Domain Name
      Short, unique, memorable
      Domain Extensions
      Country specific (.ca vs .com) – more is better
      Many search engines will take into account your domain extension, where your site is hosted, and consider the address information within your site
      Keyword if possible
      Helps people better understand your business focus
      Helps SEO
      Related domain names
      If you don’t take it, your competitors will
      Can help improve your rank
    • Keywords & Search Phrases
      Not specific to your business, but to your market
      You want to reach people who don’t know you already
      Find your niche: keywords specific to your specialty and location
      Keep in mind the competition
      Just like you have competition in the real world, you will be competing with keywords also
    • Meta Tags
      What are Meta Tags?
      They are a script of words or phrases that are used by search engines to find relevant websites
      Parameters:
      Title Tags – approx. 60 characters
      Description Tags – approx. 140 characters
      Keyword Tags – approx. 140 characters
      Separate by comma
      Less is more…
    • Content
      Search Engines Read Text
      The Higher the better
      Label your images with ‘alt txt’ vs just having image text
      Reflective of your keywords
      The matching game – words and phrases
      Less is better
      Concentrate your keywords in relevant content
    • The Outside World
      Links & Social Media
      Incoming links from relevant sites
      Anchor Text in links
      Social Media – same technique to help drive relevant traffic to your site
      Analytics & Alerts
      Monitor how visitors are finding your website
      What terms are working to get them to your site?
      What terms are not working? Revise
    • SEO Practices to Avoid
      Black Hat SEO
      Techniques intended to misrepresent a website by displaying different information to the search engine versus the userE.g. hidden text, redirects, etc.
      Link Farms
      Some websites offer link exchanges for the soul purpose of attempting to improve page rank. These sites may have thousands of links, often to unrelated sites
      Paid Links
      Links that are paid for can become questioned by search engines.
      Search engines prefer organic and natural links
    • Summary of Better Practices
      Research desirable keywords and search phrases
      ‘Clean’ and optimize your website’s HTML code
      Make sure your content copy appeals to both search engines and actual website visitors
      Study your competitors websites
      Implement a quality link building campaign – organic and natural
      Content – stay relevant, high density of keywords and search phrase
      Utilize descriptive meta tags
      Make sure that your text is HTML text and not image text
      Monitor your search engine rankings and more importantly your website traffic statistics
      SEO is Not a One Time Deal