Silicon Halton Meetup 52

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Deck from Silicon Halton Meetup #52
February 11, 2014
At the Milton Education Village - Innovation Centre, Milton, Ontario, Canada.
www.siliconhalton.com
@siliconhalton

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  • The “Get to know your members” segment. ~3min introductions by local tech companies.
  • Silicon Halton Meetup 52

    1. 1. Meetup #52: Secrets to Podcasting Success February 11, 2014 www.siliconhalton.com linkedin/siliconhalton @siliconhalton
    2. 2. Welcome Meetup # 52 Facilitator Richard Kun BDM at RDP Associates Helping Companies Obtain Funds to Innovate & Grow
    3. 3. Agenda • 7:15 pm Welcome • 7:20 pm Announcements • 7:30 pm Keynote: Secrets to Podcasting Success • • • • 8:15 8:20 8:30 8:35 pm pm pm pm Mark Your Calendars Get To Know Your Members Open Floor Networking
    4. 4. Welcome from MEV ! The new Milton Education Village – Innovation Centre
    5. 5. Show of Hands • • • • 986+ members 52 meetups 8 peer2peer groups Hundreds of LinkedIn discussions
    6. 6. Agenda
    7. 7. Tech Conference and Expo When: Fall 2014 When: Fall 2014 Status: Forming “circle” (group). Lot’s of interest! Tonight: Come and see me if you want to help, participate or have ideas!
    8. 8. Keynote
    9. 9. Secrets to podcast success Silicon Halton Meetup #52 February 11, 2014 @donnapapacosta
    10. 10. Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS
    11. 11. A little more techie: Difference between audio and podcast SECRETS TO PODCAST SUCCESS
    12. 12. Podcasts – part of your content marketing SECRETS TO PODCAST SUCCESS
    13. 13. Why podcasts for content marketing? • Portable, time-shifted • Human touch of audio; in your ears • Multimedia grabs people • Complements text and other communications
    14. 14. It’s NOT just about technology and gear. SECRETS TO PODCAST SUCCESS
    15. 15. Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS
    16. 16. Microphone tips • Know your settings • Use a pop filter when possible • Find sweet spot (distance and placement) • Experiment before you record • Turn off all alerts, noises, ambient noise when possible
    17. 17. Quick recommendations • Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) • Microphone: Audio-Technica ATR2100 or Blue Yeti USB • Recording Skype calls: Call Recorder (Mac) or Pamela (PC)
    18. 18. Lots of options in the iOS world • Record on your iPhone • Try the iRig microphone • iTalk, SoundCloud • And many more
    19. 19. Don’t rely totally on a script. SECRETS TO PODCAST SUCCESS
    20. 20. Remember this is audio! We are not reading. SECRETS TO PODCAST SUCCESS
    21. 21. Listener has no visual cues • Communicate for the ear, not the eye • Use simple language; start with a hook • Give auditory guideposts (Let’s talk about three things… First…”) • Avoid lots of numbers • Do a recap at the end
    22. 22. Search engines hate audio. SECRETS TO PODCAST SUCCESS
    23. 23. Search engines hate audio. So write show notes! SECRETS TO PODCAST SUCCESS
    24. 24. Typical workflow • Plan episode, including guests; write outline • Record and edit • Mix in music, if using • Save as MP3; upload file (with ID3 tags) to Libsyn or other host • Publish podcast as part of a blog post (use PowerPress plugin on WordPress) • Share the podcast via social media
    25. 25. Consider the podcaster’s secret weapons. SECRETS TO PODCAST SUCCESS
    26. 26. Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS
    27. 27. Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS
    28. 28. Get help when you need it! SECRETS TO PODCAST SUCCESS
    29. 29. Top tech podcasts ...
    30. 30. Please keep in touch Donna Papacosta donna@trafcom.com 905.844.7645 Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta
    31. 31. Mark Your Calendars
    32. 32. SoloPreneur Peer2Peer #32 • IP • Feb 20, 2014, @ 8:30 am • Hampton Restaurant at the Quality Suites Hotel, Oakville
    33. 33. Meetup 53: Enemy at the Gate • • • • Cyber Security Panel Presentation / Q&A Tuesday Mar 18, 2014 Where: O’Finn’s Irish Temper, Oakville, Learn more: http://bit.ly/shmeetup53
    34. 34. 1pm - 2pm Workshop 1 Workshop 2 Workshop 3 2pm - 3pm Workshop 4 Workshop 5 Workshop 6 3pm - 4pm Workshop 7 Workshop 8 Workshop 9 Silicon Halton Workshop Day @ Burlington HiVE • • • • • • Mar 26, 2014. Open 8am – 6pm 9 workshops: 1pm – 4pm Free for Silicon Halton members Not an 8-hr business social event, do your work, attend as many or as few workshops as you wish More presenters needed Learn more: http://bit.ly/LDi6ou
    35. 35. Come to our workshop day! When: March 26th Mine: Using Social Media to prospect and build your network. Hands on simulation! What Will Happen: I'll walk you through a lite version of the process, tools and programmatic approach I use. This workshop is best suited for individuals and companies that need to develop 1:1 relationships. Bring your laptop.
    36. 36. Brian Hickey
    37. 37. • •
    38. 38. Dave Truman
    39. 39. Dave Truman http://about.me/davetruman Highly Technical Writing and Content Management
    40. 40. Patti Walker
    41. 41. Marathon Learning Materials Ltd based in Oakville Ontario Established 2004 www.marathonlearning.com @pattimarathon 905-257-0123
    42. 42. John Challinor
    43. 43. Open Floor

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