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Silicon Halton Meetup 52

Silicon Halton Meetup 52



Deck from Silicon Halton Meetup #52

Deck from Silicon Halton Meetup #52
February 11, 2014
At the Milton Education Village - Innovation Centre, Milton, Ontario, Canada.



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  • The “Get to know your members” segment. ~3min introductions by local tech companies.

Silicon Halton Meetup 52 Silicon Halton Meetup 52 Presentation Transcript

  • Meetup #52: Secrets to Podcasting Success February 11, 2014 www.siliconhalton.com linkedin/siliconhalton @siliconhalton
  • Welcome Meetup # 52 Facilitator Richard Kun BDM at RDP Associates Helping Companies Obtain Funds to Innovate & Grow
  • Agenda • 7:15 pm Welcome • 7:20 pm Announcements • 7:30 pm Keynote: Secrets to Podcasting Success • • • • 8:15 8:20 8:30 8:35 pm pm pm pm Mark Your Calendars Get To Know Your Members Open Floor Networking
  • Welcome from MEV ! The new Milton Education Village – Innovation Centre
  • Show of Hands • • • • 986+ members 52 meetups 8 peer2peer groups Hundreds of LinkedIn discussions
  • Agenda
  • Tech Conference and Expo When: Fall 2014 When: Fall 2014 Status: Forming “circle” (group). Lot’s of interest! Tonight: Come and see me if you want to help, participate or have ideas!
  • Keynote
  • Secrets to podcast success Silicon Halton Meetup #52 February 11, 2014 @donnapapacosta
  • Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS
  • A little more techie: Difference between audio and podcast SECRETS TO PODCAST SUCCESS
  • Podcasts – part of your content marketing SECRETS TO PODCAST SUCCESS
  • Why podcasts for content marketing? • Portable, time-shifted • Human touch of audio; in your ears • Multimedia grabs people • Complements text and other communications
  • It’s NOT just about technology and gear. SECRETS TO PODCAST SUCCESS
  • Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS
  • Microphone tips • Know your settings • Use a pop filter when possible • Find sweet spot (distance and placement) • Experiment before you record • Turn off all alerts, noises, ambient noise when possible
  • Quick recommendations • Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) • Microphone: Audio-Technica ATR2100 or Blue Yeti USB • Recording Skype calls: Call Recorder (Mac) or Pamela (PC)
  • Lots of options in the iOS world • Record on your iPhone • Try the iRig microphone • iTalk, SoundCloud • And many more
  • Don’t rely totally on a script. SECRETS TO PODCAST SUCCESS
  • Remember this is audio! We are not reading. SECRETS TO PODCAST SUCCESS
  • Listener has no visual cues • Communicate for the ear, not the eye • Use simple language; start with a hook • Give auditory guideposts (Let’s talk about three things… First…”) • Avoid lots of numbers • Do a recap at the end
  • Search engines hate audio. SECRETS TO PODCAST SUCCESS
  • Search engines hate audio. So write show notes! SECRETS TO PODCAST SUCCESS
  • Typical workflow • Plan episode, including guests; write outline • Record and edit • Mix in music, if using • Save as MP3; upload file (with ID3 tags) to Libsyn or other host • Publish podcast as part of a blog post (use PowerPress plugin on WordPress) • Share the podcast via social media
  • Consider the podcaster’s secret weapons. SECRETS TO PODCAST SUCCESS
  • Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS
  • Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS
  • Get help when you need it! SECRETS TO PODCAST SUCCESS
  • Top tech podcasts ...
  • Please keep in touch Donna Papacosta donna@trafcom.com 905.844.7645 Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta
  • Mark Your Calendars
  • SoloPreneur Peer2Peer #32 • IP • Feb 20, 2014, @ 8:30 am • Hampton Restaurant at the Quality Suites Hotel, Oakville
  • Meetup 53: Enemy at the Gate • • • • Cyber Security Panel Presentation / Q&A Tuesday Mar 18, 2014 Where: O’Finn’s Irish Temper, Oakville, Learn more: http://bit.ly/shmeetup53
  • 1pm - 2pm Workshop 1 Workshop 2 Workshop 3 2pm - 3pm Workshop 4 Workshop 5 Workshop 6 3pm - 4pm Workshop 7 Workshop 8 Workshop 9 Silicon Halton Workshop Day @ Burlington HiVE • • • • • • Mar 26, 2014. Open 8am – 6pm 9 workshops: 1pm – 4pm Free for Silicon Halton members Not an 8-hr business social event, do your work, attend as many or as few workshops as you wish More presenters needed Learn more: http://bit.ly/LDi6ou
  • Come to our workshop day! When: March 26th Mine: Using Social Media to prospect and build your network. Hands on simulation! What Will Happen: I'll walk you through a lite version of the process, tools and programmatic approach I use. This workshop is best suited for individuals and companies that need to develop 1:1 relationships. Bring your laptop.
  • Brian Hickey
  • • •
  • Dave Truman
  • Dave Truman http://about.me/davetruman Highly Technical Writing and Content Management
  • Patti Walker
  • Marathon Learning Materials Ltd based in Oakville Ontario Established 2004 www.marathonlearning.com @pattimarathon 905-257-0123
  • John Challinor
  • Open Floor