Transcript of "Silicon Halton Meetup 34 Rev Up Your Business - Marketing Automation"
An introduction to MarketingAutomationAugust 14, 2012 1
What is marketingautomation anyway? Software A tool A platform 2
Marketing automationisn’t… CRM Email marketing A replacement for good people 3
A system for supportingmarketing’s primaryactivity - lead generation.In order to generate, nurture and convert leads, marketers need to manage thetargeting, timing, and content of outbound marketing messages in response toprospects inbound actions and online behaviors. 4
Reporting Visits for all Sources Visits for Social Media Leads for all Sources Customers for all Sources Prospects Prospect Record Lead Management Lead Record 15
How much could I beexpected to spend for aMarketing Automationsolution? Keep in mind that MA comes in many flavors and sizes. You can spend less and you can spend a lot more. These are some broad costs to license a platform but areSmall Business - $400-$1,500/month not what your marketing budget should be.Medium Business - $1,200 -$3,000/monthLarge Business - $2,500 - $5,000/month 16
We are the marketingdepartment you wishyou had.One Red Bird lives, breathes and sleeps marketing.We don’t mean old style “let’s launch an expensive ad campaign and try to win awardsmarketing” but marketing that is accountable, measurable and dedicated to the samethings the rest of the company is – growing revenue.By outsourcing marketing management to us, our clients get the awareness, leads and salesthey need. 17
Why our clients use us formarketing management?They have become over reliant on sales. Many B2Bs have focused on selling at theexpense of marketing despite the decreasing effectiveness of traditional sales activities.As a result in-house marketing resources are under-developed and unprepared to take anactive role in revenue creation.It is the most cost effective route. Creating in-house expertise and is not a simple orinexpensive thing to do. By partnering with marketing experts like One Red Bird, ourclients begin to use marketing to generate awareness, leads and sales quickly and at farlower costs.Staying up-to-date is too much work. As marketing, media and technology converge it isharder than ever to stay current on B2B marketing tactics, tools and channels and somany companies just forget about it. As a result real opportunities to engage prospectsand customer are missed. 18
One Red Bird is a marketing services firm that transforms how B2B marketing can be used todrive revenue performance and fuel business growth. With deep expertise in marketingautomation, content creation and strategy, One Red Bird can develop, streamline, and maximizeany demand generation program.Chris Hokansson is the principle consultant and founder of One Red Bird. With over 15 years ofstrategy, management and marketing experience, Chris has worked with some of the largest andmost successful brands in North America including FedEx, IBM, Microsoft, Aviva and theVancouver 2010 Organizing Committee to design, optimize and enable their marketing.One Red Bird Marketing Inc.www.oneredbird.ca905.510.9194Oakville Ontario Canada 19
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