Meetup 31 UX Presentation by Jordon Van Schyndel

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Meetup 31 UX Presentation by Jordon Van Schyndel

  1. 1. MONITORING UX:ONGOING ANALYTICS Jordan Van Schyndel @engwise
  2. 2. TOPICS• Acquisition vs. Retention• Benefits of monitoring experiences• Tools available• Hands on look• How the tools work• Challenges involved @engwise
  3. 3. ACQUISITION / RETENTION•Page views •Engagement•Traffic sources •Usage Patterns& funnels •Conversion & funnels•Ad •Optimization •Featuresperformance •Users @engwise
  4. 4. BENEFITS OF ANALYTICS• Define and drive your development roadmap• Optimize features and value• Identify your best users• Distribute the behaviour of your best users• Justify your product development costs• Watch HOW people use your product, not how they SAY @engwise
  5. 5. TOOLS AVAILABLE @engwise
  6. 6. TOOLS AVAILABLE Acquisition RetentionGoogle Analytics KISS Metrics User Clues Flurry PiwikiTunes Connect Localytics Custom @engwise
  7. 7. HANDS ON LOOK (A Production) @engwise
  8. 8. HIGHER LEVEL METRICS
  9. 9. REAL TIME (MKTG?)
  10. 10. SLICING AND DICING
  11. 11. IDENTIFY STICKINESS
  12. 12. FOCUS ON THE USER
  13. 13. FOCUS ON THE USER
  14. 14. FOCUS ON THE USER
  15. 15. FOCUS ON THE USER
  16. 16. HOW THE TOOLS WORK @engwise
  17. 17. HOW THE TOOLS WORK @engwise
  18. 18. HOW THE TOOLS WORK @engwise
  19. 19. HOW THE TOOLS WORK Operational Stage Transform Warehouse @engwise
  20. 20. CHALLENGES INVOLVED• Using acquisition tools to measure usage• Using multiple tools (with inconsistencies)• Identifying what to track• Choosing the right tools• Vanity metrics @engwise

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