Jamaicans music.com, presentation by alex morrisey, kingston beta

JAMAICANSMUSIC.COM
Jamaicansmusic.com is an online music portal that offers several genres of Jamaican music ranging from Dancehall to Reggae.
It was formed in 2008
It currently is the only site in the world that offers a Virtual Disc Jockey (VDJ) - users get to mix their own music
The URL is www.jamaicansmusic.com

USER STATISTICS
Users are taken from all over the world. Some facts about us:
43 Millions Hits
Between June and December 2010 2.3 million hits from persons within the US alone.
Average 130k Unique Visitors monthly
Voted the # 1 Jamaican Facebook and Twitter page for 2010

Top Ten Most-Active Countries
1) USA
2) Jamaica
3) Canada
4) UK
5) France
6) Trinidad
7) Germany
8) Barbados
9) Netherlands
10) Kenya

Why Online Entrepreneurship?
E-Commerce – can sell products and services to both an international and local audience.
This cuts operational and overhead costs and provides more revenue streams to invest in your business.

Promotions/Advertising
Advertising online offers an effective, dynamic and cheaper way of reaching out to your target markets.
Advertising online can be very targeted as you get to choose your own audience in terms of demographics, geographic locations and psychographic features.
It also provides you with key data on advertisement performance.

Sizzla in Concert 2011
This is a classical example of how advertising online can be very cost effective and efficient.
Three advertising campaigns were launched on Facebook two weeks prior to the concert.
Aggressive advertising push were done daily and only US $15 spent on banner advertising, which targeted only persons in Jamaica who like Sizzla.

Sizzla in Concert 2011
All 300 tickets were sold two days clear of the concert.
Importantly, this was supported by only one radio advertisement and two posters.

MARKET RESEARCH
Online space can be very important in conducting marketing research of the online space that you want to operate in.
It has features such as polls, analytic pages like Google Analytics, etc that gives you direct feedback on the products or services that you have to offer.
Information can be broken down into age, sex, nationality, linguistic features, etc.

CUSTOMER ENGAGEMENT
This one of the greatest advantages that online media will always have over traditional media.
You get to engage your users/customers the way you like best.
You can wow them with great music, interesting giveaways, solid financial advice or daily survival tips.......

SO SHOW ME THE MONEY .....

SONGWRITA
Songwrita is currently the most sought-after dancehall and reggae game on Facebook.
Launched little over a month ago, songwrita currently commands a 4.9 out of 5 rating on Facebook.
The game has received over 15,000 unique players mainly from Jamaicans, US and .......

Songwrita Demo

VIDEO/BANNER ADVERTISING

Business Potentials?
2) Players can buy all the songs played from www.iTunes.com and 10% of the sales from these songs comes in to us. Forming partnerships is important to this process.
3) Online Store embedded in the game – this gives each player the unique opportunity to purchase T-shirts of their favourite artiste in the game or Bob Marley. This also generate a significant profit.

ONLINE STORE

Jamaicans music.com, presentation by alex morrisey, kingston beta

by SiliconCaribe on Feb 01, 2011

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