Signiant Overview Fall 2010
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Signiant Overview Fall 2010

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This is Signiant’s latest corporate overview presentation which includes new product information as well and interesting customer case studies.

This is Signiant’s latest corporate overview presentation which includes new product information as well and interesting customer case studies.

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  • sony rogers verizon ctv... broad media ... marvel? (hogarth.
  • Job Triggers are how Automated and Manual Template TriggersSOAP API Calls from External ApplicationsMedia Exchange User Interactive Workflows Signiant Acceleration Protocol (SAP) TransportUDP Based, ReliabExternal SOAP API Calls from External ApplicationsMedia Exchange User Interactive Workflows Centralized ManagementAutomated Triggers External SOAP API Calls from External ApplicationsMedia Exchange User Interactive Workflows Workflow Modeling EngineAutomated Triggers External SOAP API Calls from External ApplicationsMedia Exchange User Interactive Workflows Automation EngineAutomated Triggers External SOAP API Calls from External Applications
  • ChallengeSyndication Content to Increase RevenueProcess and Move Millions of Files to Dozens of Locations while controlling cost to ensure profitabilitySolutionSigniant CDM Integrated with MICAH Application and Consolidated Infrastructure ResultsCreated $1B+ Revenue StreamSyndicated Content to over 2 Dozen Partners including iTunes, Hulu, Amazon, ATT, Verizon and ComcastProcessed and Moved over 28M Files Automatically without Increasing HeadcountEasily Extended Solution to New Partners (Hulu) and Events (Beijing Olympics)
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • ChallengeWeekly cable programming must be distributed to multiple countries and outlets in many formats to meet deadlines.SolutionMigration from tape based to file based work flows.Utilization of Signiant Software to transfer files from U.S. based broadcast facilities to international drop points.Content “localized” and redistributed within regionResultsLower distribution costlabor costfile vs. tapeterrestrial vs. satelliteFaster distribution time results in more production time and better quality product.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • ChallengeMove massive amounts of content from library/archive to Video Portal using public internet.SolutionContent Partner 1: sFTP – copyto DMZContent Partner 2: SigniantResultsContent Partner 1:Throughput of 1Mb/s.No status / notification.Gave up and shipped hard drives to Portal.Content Partner 2:Using Signiant able to average bandwidth of 135 Mb/s throughput (throttled).Bandwidth / Priority Control / Notification.Transferred over 350GB in a single night.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • ChallengeDistribute content to syndication partners to increase revenue.Reduce cost associated with manual file processing and tape delivery to increase profitability.SolutionSigniant CDM and Media Exchange software with custom templates defining the Distribution and Format Profiles.ResultsLabor Savings: Eliminated the manual processing of files resulting in a cost $300k annual savings.File Based Delivery: Eliminated the delivery of tape resulting in $2M annual savings.Business Enablement: Enabled relationships with Syndication Partners that would not accept content on tape.
  • ChallengeCapture content from anywhere in the world from many contributors.Use of public internet.Require security, reliability and speed.Minimal IT resources.Minimal administrative personnelSpeed of implementation.SolutionUtilization of Signiant to ingest user generated content.Signiant Media Exchange implemented on website to allow uploads.ResultsUsers can quickly, reliably and securely upload content.Agent-less, WAN-accelerated, secure uploads and downloads.Compatible with all web sites, current applications and systems.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • Other one:Human DNA40 locations – 800 GB/weekGrow to 88 sites – 800GB/week
  • RequirementAutomated transfer of video files from other agencies to LOC over the internetIssues:Security –IP tunnel thru firewall“Certified” proof of delivery requiredAutomating existing manual processes to interact with archive repository softwareROI:Replaced tape, CDs, hard drives and FedEx transfer cost
  • Managed B2B CDNPushCertified DeliveryReduce SAT CostMove to HDContent Store15GB x 1000 x 365 = X PB x $x/GB = $X / year

Signiant Overview Fall 2010 Presentation Transcript

  • 1. Signiant Overview More than transport … Content Supply Chain Management Proprietary and Confidential
  • 2. Signiant Snapshot • Content Supply Chain Management software company Signiant is trusted by organizations to deliver content supply chain management software. Our solutions automate, integrate, and propel, global distribution of their valuable content to enable new businesses. • Corporate Headquarters: Burlington, Massachusetts, USA • R&D Center: Ottawa, Canada • Sales Offices: Los Angeles, San Francisco, London, New York, Munich, Singapore, Paris • Investors: North Bridge, BCV, VIMAC, McLean Watson • Founded in 2000, spun out from Nortel • More than 10,000 Signiant Media Agents Deployed • More than 400 customers • Successfully Deployed to Support Some of the Most Complex Digital Media Distribution Initiatives Copyright 2010 Signiant Inc 2 | Proprietary and Confidential
  • 3. Recent News Recent Customers Announcements FIFA World Cup • Signiant Provides File-Based Workflow Connectivity for ESPN and Lasernet Vancouver Olympics • Signiant Delivers Online VOD for NBC’s Coverage of the Vancouver Winter Games Avatar • Deluxe® and Signiant Team to Deliver Avatar for a Same-Day International Release Copyright 2010 Signiant Inc 3 | Proprietary and Confidential
  • 4. Trends Impact • Tape to File Based Workflows Create Files • Every Organization Has Initiative • Format Migration: SD  HD  3D Bigger Files • Creating Larger and Larger Files Many Files Many Locations • Change in Distribution Windows Faster • Digital, International, Same Day Date Connect Supply Chain Copyright 2010 Signiant Inc | Proprietary and Confidential
  • 5. CSCM Market Climate • Expensive Physical Media Distribution • Time Delays (e.g. Tape / Shipping) • Environmentally Bad • Inefficient Network Optimization Unmanaged Solutions • Tracking (e.g. FTP) • Security • Expensive • Limited Reach and Niche Service Providers Penetration • Large File Inefficient • Cost Effective • Maximum Control and Internal CSCM Solutions Visibility • Enables New Business Copyright 2010 Signiant Inc | Proprietary and Confidential
  • 6. More than Transport … Content Supply Chain Management “for files what FedEx is for packages” 1. Accelerated Content Transport 2. Central Management 3. Content Process Automation 4. B2B Content Peering Copyright 2010 Signiant Inc 6 | Proprietary and Confidential
  • 7. Sample Media Customers Broadcast and Film Cable Channels Broadband Services Media Services Sports On-Line Copyright 2010 Signiant Inc 7 Content| Syndication Confidential Proprietary and
  • 8. Sample Enterprise Customers Public Sector Financial Services Technology Healthcare Telco Energy Consumer Products Copyright 2010 Signiant Inc 8 | Proprietary and Confidential
  • 9. Signiant Product Portfolio Content Distribution Management Media Exchange (CDM) Browser-based application that enables users to Automate and manage the flow of content get content where it needs to be faster and more throughout the enterprise content supply chain easily than ever before. from production to distribution. Users can exchange content with other users, Content Supply Chain Management for more systems and applications regardless of location than 15 Nodes with Transport, Central and size of digital assets. Management, Content Automation , B2B Peering Interactive Workflow. Content Transporter Content Transfer Engine Centrally manage the accelerated , secure Development toolkit to enable web movement of content throughout a medium applications – commercial and custom with browser based accelerated, secure file B2B network of locations – including partners. movement. Transport Network of 5-15 Nodes with Centrally Embedded Transport for Rich Media Web Management and Light Automation Applications Content Point Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners. Point-to-Point Transport or Tributary Transport - 2-5 Nodes Copyright 2010 Signiant Inc 9 | Proprietary and Confidential
  • 10. Content Supply Chain Management Component Manager Central Management Control from anywhere Multi-Tenant / Multi-Business Media Exchange User Centrally Stored Adaptive policy engine Media Agent Media Media Agents Agent Administrator Performs File Transfers and Network Automates Processes Multi-purpose capabilities Media Heterogeneous OS support Agent Media Media Exchange Server Manager Media Exchange Agent (s) Web Application Server for Media Exchange User User-User Transfers User-Portal Transfers Interactive Workflows Java Web Client •10 Copyright 2010 Signiant Inc 10 | Proprietary and Confidential
  • 11. An Enterprise Class Solution Solving a Range of Business Needs Copyright 2010 Signiant Inc 11 | Proprietary and Confidential
  • 12. Application Use Cases • Collaborative Content Creation • Review and Approval M&E • Content Syndication • Content Aggregation • Medical Imaging Exchange Medical • Data Transparency • Collaborative Design Product • Product Launch Development • eCommerce Distribution Oil and Gas • Exploration Data Acquisition and Syndication • Collaboration • Active Archive Cloud • Application Consolidation • Content Distribution • Hosted Applications / SaaS Copyright 2010 Signiant Inc 12 | Proprietary and Confidential
  • 13. Signiant Sources of Value Copyright 2010 Signiant Inc 13 | Proprietary and Confidential
  • 14. Product Overview Proprietary and Confidential
  • 15. Major Functionality CDM Manager Job Template Workflow Modeling Engine Library Component Plug-Ins Media Exchange Manager Peering Media Module Mover Security Custom Central Template(s) Management https Automation Engine Administrator SAP Transport Media Network Exchange User(s) Media Agent Content Media Store Media Media Agent Agent Agent Editor Application Server Copyright 2010 Signiant Inc 15 | Proprietary and Confidential
  • 16. Key Capabilities B2B Services Multi-tenancy, Content Network Peering, Service Based Scale Copyright 2010 Signiant Inc 16 | Proprietary and Confidential
  • 17. Central Management Key Attributes Web-based central console Adaptive policy engine Workflow modeling engine Tracking, reporting & auditing Data confidentiality and integrity Certified delivery Firewall friendly Supports Windows & Linux Dashboard status view Copyright 2010 Signiant Inc 17 | Proprietary and Confidential
  • 18. Bandwidth Control Copyright 2010 Signiant Inc 18 | Proprietary and Confidential
  • 19. Accelerated Transport Key Attributes Enables high speed transfer on a global basis Software-Based with Layer 7 Intelligence Virtualized, Dynamic Bandwidth Allocation Latency Compensation: UDP Based Transfers up to 200X Faster than TCP Carrier Grade Reliability and Resiliency, Automatic Restart Advanced Data Differencing Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload •19 Copyright 2010 Signiant Inc 19 | Proprietary and Confidential
  • 20. Managed Acceleration Key Attributes High latency compensation Transport acceleration & advanced data differencing UDP based transfers up to 200x faster than TCP Bandwidth management TCP UDP/WAN Signiant Acceleration Acceleration Carrier grade reliability and • Doesn’t “Fill the Protocol resiliency Pipe;” • “Fills the Pipe – Low Efficiency Indiscriminately;” • “Fills the Pipe” Minimization of data Increases and Multiple Efficiency: Typically Virtual Pipes (compression) & round-trip 90%+ with Job or File delays (protocol) based Network Resiliency bandwidth and priority control. including protocol failover and file check pointing Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload •20 Copyright 2010 Signiant Inc 20 | Proprietary and Confidential
  • 21. Enterprise Security Key Attributes Support All Major Security Services – AD / LDAP Data Confidentiality and Integrity Up to 256 bit AES Encryption Built-In Certificate Authority Certified Delivery to Validate Delivery Seamless Firewall Transversal Reporting and Auditing •21 Copyright 2010 Signiant Inc 21 | Proprietary and Confidential
  • 22. Content Process Automation Key Attributes Automate Tasks to Reduce Labor and Ensure Lights Out Operation Signiant Integrated Product Program for 3rd Party Integration Reusable Components and Scripts: easy configuration of customer specific business processes Open Architecture: Web Services (SOAP) Copyright 2010 Signiant Inc 22 | Proprietary and Confidential
  • 23. Media Integration Key Attributes Reusable Components to Build Workflow Templates Components Enable Media Agents to control third party products and processes Standard and Custom Components for commercial and custom products. Copyright 2010 Signiant Inc 23 | Proprietary and Confidential
  • 24. How It Works 1. Workflow Designer creates or modifies a job Workflow Modeling Engine template by laying out job template components in a s 2. Sequence and mapping inputs to outputs. The job templates is saved in the job 1 template library database Workflow Designer 2 3. A job is created from a job template by: a) an operator supplying job parameters and a Job Template Library schedule, through the administrative interface or b) an external trigger. External triggers include media exchange package submissions and third party applications calling Signiant’s job scheduling APIs 6 4. Scheduler monitors system for jobs to run and tells the Supervisor to run a job using a 4 specific job template and job parameters. 3 5. Supervisor requests and receives the job template from the job template library 5 database and merges this with the job Scheduler Supervisor parameters. User(s) 6. Supervisor passes relevant job template components and job state information to Automation Engine Agents for execution 7. In the case of a file transfer 7 components, the supervisor contacts the controlling agent who in turn connects with one or more slave agents to perform the data transfer 8. Agents report the execution status of each Media 8 Media component back to the manage Agent Agent Copyright 2010 Signiant Inc 24 | Proprietary and Confidential
  • 25. B2B Peering Key Attributes Manager Peering Module – Connect multiple Managers together to exchange content across Signiant B2B Networks Enables Managers to share trust and agents – and content Extends enterprise security across organization boundaries Granular Security to include access controls and restrictions for file systems, script execution, user name and workflow access Copyright 2010 Signiant Inc 25 | Proprietary and Confidential
  • 26. Product Capabilities Included End User Initiated 3rd Party Product Customization Management Acceleration B2B Peering Automation Automated Integration Option Transfers Transfers Security Central Scale Limited Content Supply Chain Management Unlimited Content Distribution With With MX MPM Management dropbox Small Transport Network Solution 5-15 Content Transporter Nodes Point-to-Point End Transport; 2-5 Point Tributary/Distributary Nodes Mgt Content Point Person-to-Person Collaboration; User 1000s Initiated Transfers of /Processes Users Media Exchange Copyright 2010 Signiant Inc 26 | Proprietary and Confidential
  • 27. Media Exchange Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets. Initiate Interactive Workflows 1000s of Users Email-like Interface Portal-like sharing Copyright 2010 Signiant Inc 27 | Proprietary and Confidential
  • 28. Media Exchange Copyright 2010 Signiant Inc 28 | Proprietary and Confidential
  • 29. Media Publish Point Media Exchange Add On Module Includes Category Functionality for Portal Applications Publish/Retrieve and Browse files packag package files e Network Create Browse Categories and Package Upload to Download Media Exchange Category Media Exchange Sender Receiver Categories Sports News Ads Media Publish Point Copyright 2010 Signiant Inc 29 | Proprietary and Confidential
  • 30. Content Transporter Centrally manage the accelerated , secure movement of content CT Manager throughout a medium B2B network of Central locations – including partners. Management Security Media Mover https Automation Engine Transport Network Administrator SAP Transport 5-15 Nodes Includes: Network Accelerated Transport Central Management Light Automation – Media DropBox, Media Aggregator, Media Content Media Media Distributor Agent Media Agent Store Media Agent Agent Application Server Copyright 2010 Signiant Inc 30 | Proprietary and Confidential
  • 31. Content Transporter Copyright 2010 Signiant Inc 31 | Proprietary and Confidential
  • 32. Content Point Accelerated, reliable, secure transport of content of between two locations or connect to other Signiant enabled partners. Point-to-Point Transport Tributary Transport Node 2-5 Nodes Includes: Accelerated Transport File Movement Management Drop Box Automation Copyright 2010 Signiant Inc 32 | Proprietary and Confidential
  • 33. Selected Use Cases Proprietary and Confidential
  • 34. Use Case: Distribution and Consolidation Content Creation Organizations Distribution Impact (e.g. “The Office”) Partners On Line Standard Platform Across Media Stores All Business – moving over 28M files annually for creation, management and distribution Internet / Enabled the scale of their IPTV Digital Media business – Distribution revenue >$1B Users Servers Easily bring on new CDN projects and partners – Hulu and Olympics - $25M in two weeks CATV MICAH Transcode Storage Mobile Web App / Oracle Archive Public Cloud Private Infrastructure Broadcast Stations Signiant Central Media Manager Signiant Media Agent Copyright 2010 Signiant Inc 34 | Proprietary and Confidential
  • 35. Micah and Cloud Computing Copyright 2010 Signiant Inc 35 | Proprietary and Confidential
  • 36. Use Case: Collaboration .com Japan China Impact Enables East and West Coast collaboration for highlight show creation to Mt. Laurel successfully meet tight deadlines – using HD Los Angeles Archive Transcoding content. Retrieve Farm Optimized bandwidth by Archive 1100% - savings estimated to be $100,000s annually 1 Year Main Game Archive Archive Capture Game Working Location Library •36 Copyright 2010 Signiant Inc 36 | Proprietary and Confidential
  • 37. Use Case: Collaboration Impact Collaboration: Enables East and West Coast collaboration for highlight show creation to successfully meet tight Culver deadlines – using HD Signiant B2B CDN content. Optimized City bandwidth by 1100% - 32 Teams – League Office – Mt. savings estimated to be NFL Network/Films $100,000s annually. Laurel Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings. Enable fast exchange of files for scouting over the network while maintaining Automated Processes Priority Queuing Based on League Schedule competitive balance. – 200TB Exchanged – other leagues potentially 5-10X College Scouting – 100s TB •37 Copyright 2010 Signiant Inc 37 | Proprietary and Confidential
  • 38. Use Case Managed Delivery: Microsoft Xbox & Zune to Akamai Three Use Cases Library Sync • 100’s of TB, 24/7 automation, exception handling, high reliability, Origin multi job streams Storage Daily Updates • Integrate with DAM, Signiant CDN transcode & publishing • Deliver updates every 5 CDM min to daily • Guarantee delivery (multiple files); send cont to publish system. • Automated exception Hot Origin • Top 50 titles delivered to two origin servers • Workflow #2 with dual stream & content deletion Copyright 2010 Signiant Inc 38 | Proprietary and Confidential
  • 39. Use Case Digital Event Distribution: Beijing Olympics CDN Impact CDM Delivered over 5000 Media Microsoft Assets to each CDN and 1000s to other Beijing IBC ECN Distribution Points Enabled Complete Other Distribution Automation to Publish the Partners Content – end-to-end all the way to nbcolympics.com Over $25M in Incremental Advertizing Revenue CDN Staging Live Servers Servers Transform Automated Processes Copyright 2010 Signiant Inc 39 | Proprietary and Confidential
  • 40. Use Case International Distribution: Fox and Disney Long Form Content • Impact Enabled the timely delivery of prime content internationally – reduced the rebroadcast time from weeks to days. Increased WAN throughput by 1000% - saving millions – 200GB packages delivered in under 8 hours internationally using the public Internet. Avoided Paying VAT on “Intellectual Content” - $100,000s on each show •40 Copyright 2010 Signiant Inc 40 | Proprietary and Confidential
  • 41. Use Case: International Versioning Collaboration Distribution Dubbing Reference Burbank Material (10GB) Film Masters Dialogue London Tracks Audio Mixing Digital Cinema 18 Dubbing Internet Internet Processing Locations Opticals – Film Media Agent Prints Media Central Media Media Agent Media Agent Exchange Manager Toronto IMAX Processing Media Exchange Media User (s) Agent Copyright 2010 Signiant Inc 41 | Proprietary and Confidential
  • 42. Use Case Aggregation: Apple ITunes Store ITS Transporter Impact Embedded in Transporter Signiant CDN to power Apple iTunes supply chain enabling the CTE timing submission of assets Over 200 Primary Suppliers using Signiant to Submit Content Enabled large Video and HD Content supply – the 3,200+ Vendors faster growing segment of the iTunes Store Supplying Staging Live Content to iTunes Servers Servers Transform Automated Processes 56,000 iPhone Application Suppliers Copyright 2010 Signiant Inc 42 | Proprietary and Confidential
  • 43. Use Case: Aggregation and Distribution Impact Enabled NBC to move over Content Partner 5000 titles in 2 weeks prior to Hulu launch Hard automatically and as files Drives Hard Drives over the network – savings Video Portal estimated to be $300k Staging Live Content 1 Mb/s Optimized bandwidth by Servers Servers Servers 800% - savings estimated Internet Broadband Networks to be $100,000s annually Content Servers 135 Mb/s Content Suppliers: Signiant Enabled Film Studios Content Partner TV Networks / Channels Sports Kids Programming TV Replay Copyright 2010 Signiant Inc 43 | Proprietary and Confidential
  • 44. Use Case: Collaboration Impact Fox Business Units Consolidated Infrastructure Across Multiple Bus BU’s can now collaborate – regardless of geography – Impact is measured to be over $1M/annually Private Infrastructure Artesia Distribution Transcode Storage DAM Partners Fox Business Units Signiant Central Media Manager Signiant Media Agent Copyright 2010 Signiant Inc 44 | Proprietary and Confidential
  • 45. Use Case: Content Aggregation To Playout Broadcasters Impact File based vs. Tape Delivery resulted in over Playout Center, Signiant Agents $3.6M cost savings Amsterdam annually (100+ assets/day) DMZ Conform Playout Labor Savings from XML Automation automating processes = Transform System $1.1M Annually (manual Aggregation Transmission Virus Content Infrastructure processing of assets) Server Scan Store Media Playout Enables Digital Media Transcode Server Centre to Scale their Fail Logic: if business without adding – Quarantine Archive media and Logic: Proper 4 using Signiant (growing xml are in Directory right form - Mapping; API to 53 channels) and more. skip level notify Pull Trigger, presence of all: .mov .ocl / .xml .m2v .wav (3) Copyright 2010 Signiant Inc 45 | Proprietary and Confidential
  • 46. Use Case: Distribution Impact Playout Server Syndication File based vs. Tape @Playout Center Live Delivery resulted in over Partners $2M savings annually 50Mb/s Playout 1 Labor Savings from MPEG File DNE Conform Transcode XML automating processes = App $300K Annually Network Enables Discovery to Scale their Digital Media 3 4 5 Business – 18 partners and growing Network 7 1 6 IPTV Operator Content CMM QC Store 1. Content Asset is automatically received from play out center into Content Store 2. Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination) 3. Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks) 4. Asset is moved to Conform to add audio tracks, insert promos or remove ad breaks 5. Asset is moved to Transcode where content is transformed into profile format. 6. Asset is sent to QC 7. Asset is delivered to partner location Copyright 2010 Signiant Inc 46 | Proprietary and Confidential
  • 47. Use Case: Contribution Impact All file base workflows from day 1 – operating Website with Distribution globally in SF, Rome, or Playout Media London – estimated savings annually Exchange Servers $1,000,000s Installed Over 20 Workflows Intranet Implemented – expected to Internet grow to 300. Savings from consolidation of archiving to SF – a single workflow is Signiant Enabled $136,000 annually. File Transfers Enable Videographers to submit content over the network reliably and fast – Amateur Website enables a competitive Videographers advantage – “news needs to be Current” Copyright 2010 Signiant Inc 47 | Proprietary and Confidential
  • 48. Use Case: Consolidation, Collaboration Impactand Hosted SaaS Customers (e.g. “ITV”) BT BT Tower Enables BT to offer SaaS to their customers – Public Cloud overcomes a substantial barrier – moving and processing large files over the WAN ITV (and more customers) moved to a hosted model – saving millions and enabling BT to offer new Mosaic services. Network Hosted DAM Transcode Storage Signiant Central Media Manager Signiant Media Agent Copyright 2010 Signiant Inc 48 | Proprietary and Confidential
  • 49. Use Case Collaborative Product Development Impact Store Store Engineers Engineers Main Development Facility, San Jose 5 Locations Outside of Main Campus doing development, localization, Build Test (QA/QC) Store Systems Remote Sites Code Store Replicated to Main Signiant Development Campus Build Environment CDM Automatically Data Replicated Over WAN Engineers – 1.3-1.5TB/Day Automatically Engineers Engineers Engineers Reduction In Labor Status Console for Store Users Store Engineers Engineers Automated Processes Signiant Agents Copyright 2010 Signiant Inc 49 | Proprietary and Confidential
  • 50. Use Case Managed Delivery: Microsoft Xbox, Zune and Office Use Case: Office Move 600MB Packages quickly to the CDNs. Track the movement of CDNs Users packages and receive the Signiant Agents certified delivery. Flag and do error handling when problems came up. Resume transmission Build Publish Origin Staging “Gold” after a link has been Environm Server Server Server Server restored using our check- ent (silver) pointing. Schedule file delivery and prioritize files – patches, Alternate Language Versions xml and large virtual EC images. Sending them in N the right order is extremely important. Copyright 2010 Signiant Inc 50 | Proprietary and Confidential
  • 51. Use Case Medical Imaging / Data Collaboration: CRO Regulatory Imaging Centers Authority Impact Move 100’s TB/Day Enable Quick, Automated Sponsor CRO Movement of Large Data Sets between Signiant Organizations connected via the WAN B2B Archive Secure and Easy Data Exchange CDN Low Cost Data diagnosis Distribution Automated Processes Real Time Data Visibility / Central Processing Transparency Complete Audit Trail Investigator Imaging Biomarker Blood ECG Sites Central Processing Vendors Copyright 2010 Signiant Inc 51 | Proprietary and Confidential
  • 52. Use Case: Aggregation and Archive Impact Content Suppliers Fully Digital Aggregation of Assets Library of Congress NAVCC in Culpeper, VA Over 7PB of Content Archived Solution Scales to 1000s of Content Suppliers Private Infrastructure Network Storage Applications DAM/Processing Signiant Central Media Manager Signiant Media Agent Copyright 2010 Signiant Inc 52 | Proprietary and Confidential
  • 53. Oil and Gas Exploration Customers Impact More Reliable Faster Data Acquisition from Ships GEMS UK Faster Distribution to Partners Signiant Public Network CT Signiant Powered Content Portal Ad Hoc Customers Copyright 2010 Signiant Inc 53 | Proprietary and Confidential
  • 54. Content Supply Chain Management www.signiant.com Proprietary and Confidential