Signiant Overview

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Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.

Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.

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  • Engineering ApplicationsSeismic Processing and Reservoir DevelopmentSoftware DevelopmentElectronic Design AutomationMedia ApplicationsHigh Performance ComputingMechanical Design
  • Job Queuing for prioritizing asset delivery based on business needsAggregate Bandwidth Management for providing management of destination Agents
  • Before I get started discussing Media Gateways I’d like to explain a few concepts which should help explain how the Media Gateway is positioned and why it is so important. Starting with the top diagram. Signiant’s first product set was really about system to system file movement. Key points: Automated, System to System and Files. The simplest case is dropping files in a directory at one location, accelerating them across the network and placing them in a target director. This we call Drop Box.Looking at middle diagram the next thing Signiant built was an interactive web based person to personpackage movement. More key points: interactive, person to person and packages. Packages are a collection of files. I will explain more in a few minutes. This is our product that looks similar to email and it’s our Media Exchange product.What happens when someone want to initiate in Media Exchange and deliver to a directory – I call that upload to Directory? Or conversely what if a system drops content into a directory and it is sent to Media Exchange user for delivery. I call it push to Media Exchange. It can be done but it requires professional services to build custom workflows linking the 2 systems.What if this could be done by our customers without professional services? See the bottom diagram. This is how Media Gateway was born. Media Gateway allows for Media Exchange end users to easily take advantage of automation.
  • ChallengeSyndication Content to Increase RevenueProcess and Move Millions of Files to Dozens of Locations while controlling cost to ensure profitabilitySolutionSigniant CDM Integrated with MICAH Application and Consolidated Infrastructure ResultsCreated $1B+ Revenue StreamSyndicated Content to over 2 Dozen Partners including iTunes, Hulu, Amazon, ATT, Verizon and ComcastProcessed and Moved over 28M Files Automatically without Increasing HeadcountEasily Extended Solution to New Partners (Hulu) and Events (Beijing Olympics)
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • ChallengeWeekly cable programming must be distributed to multiple countries and outlets in many formats to meet deadlines.SolutionMigration from tape based to file-based work flows.Utilization of Signiant Software to transfer files from U.S. based broadcast facilities to international drop points.Content “localized” and redistributed within regionResultsLower distribution costlabor costfile vs. tapeterrestrial vs. satelliteFaster distribution time results in more production time and better quality product.
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • ChallengeMove massive amounts of content from library/archive to Video Portal using public internet.SolutionContent Partner 1: sFTP – copyto DMZContent Partner 2: SigniantResultsContent Partner 1:Throughput of 1Mb/s.No status / notification.Gave up and shipped hard drives to Portal.Content Partner 2:Using Signiant able to average bandwidth of 135 Mb/s throughput (throttled).Bandwidth / Priority Control / Notification.Transferred over 350GB in a single night.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • ChallengeDistribute content to syndication partners to increase revenue.Reduce cost associated with manual file processing and tape delivery to increase profitability.SolutionSigniant CDM and Media Exchange software with custom templates defining the Distribution and Format Profiles.ResultsLabor Savings: Eliminated the manual processing of files resulting in a cost $300k annual savings.file-based Delivery: Eliminated the delivery of tape resulting in $2M annual savings.Business Enablement: Enabled relationships with Syndication Partners that would not accept content on tape.
  • ChallengeCapture content from anywhere in the world from many contributors.Use of public internet.Require security, reliability and speed.Minimal IT resources.Minimal administrative personnelSpeed of implementation.SolutionUtilization of Signiant to ingest user generated content.Signiant Media Exchange implemented on website to allow uploads.ResultsUsers can quickly, reliably and securely upload content.Agent-less, WAN-accelerated, secure uploads and downloads.Compatible with all web sites, current applications and systems.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.

Transcript

  • 1. More than transport…
    Content Supply Chain Management
  • 2. Signiant Snapshot
    • Content Supply Chain Management software company
    Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.
    • Corporate Headquarters: Burlington, Massachusetts, USA
    • 3. R&D Center: Ottawa, Canada
    • 4. Sales Offices: LA, San Francisco, London, NYC, Munich, Singapore, Paris
    • 5. Investors: North Bridge, BCV, VIMAC, McLean Watson
    • 6. Founded in 2000, spun out from Nortel
    • 7. More than 10,000 Signiant Media Agents Deployed
    • 8. More than 400 customers
    • 9. Successfully Deployed to Support Some of the Most Complex Digital Media Distribution Initiatives
  • Sample Media Customers
    Broadcast and Film
    Cable Channels
    Broadband
    Services
    Media
    Services
    On-Line
    Sports
  • 10. Sample Enterprise Customers
    Public Sector
    Technology
    Financial Services
    Healthcare
    Energy
    Telco
    Products
  • 11. M&E Market Dynamics
    TRENDS
    IMPACT
    Tape-to-file based workflows
    Every organization has initiative
    Create files
    Format migration:
    SD HD  3D
    Creating larger and larger files
    Bigger files
    Many files
    Many locations
    Faster
    Connect supply chain
    Change in distribution windows
    Digital, international,
    same day/date
  • 12. Customer Needs/Problem
    Signiant Response/Solution
    Collaborative ContentCreation
    Review and Approval
    Content Syndication
    Content Aggregation
    Fast, Secure 
    Accelerated Transport
    Physical Media, Big Files
    Central Management
    Many Files, Many Sites
    Content Process Automation
    Many Processes
    B2B Content Peering
    Many Partners
  • 13. More than Transport …
    Content Supply Chain Management
    “for files what FedEx is for packages”
    Accelerated Content Transport
    Central Management
    Content Process Automation
    B2B Content Peering
  • 14. Collaborative ContentCreation
    Review and Approval
    Content Syndication
    Content Aggregation
    Expensive
    Time delays
    Environmentally bad
    Physical Media Distribution
    (e.g. Tape/Shipping)
    Inefficient network optimization
    Tracking
    Security
    Unmanaged Solutions (e.g. FTP)
    Expensive
    Limited reach and penetration
    Large file inefficient
    Niche Service Providers
    Cost effective
    Maximum control and visibility
    Enables new business
    Internal CSCM Solutions
  • 15. Product Overview
  • 16. Signiant Product Portfolio
    Products for System to System
    Content Distribution Management - With a simple web user interface and no client software to install, users interactively initiate content transfers using the IP-based Signiant Acceleration Protocol to maximize network efficiency.
    Content Transporter - Aimed at enterprises with 5 to 15 locations that need the central management of content transfers. CT connects both internal and external partner sites to facilitate simple collaboration and content exchange.
    Content Point – Provides a single transport node to manage accelerated, secure point-to-point file movement. Ideal for single location companies that need to connect to other Signiant-enabled organizations.
    Product for User-to-User
    Media Exchange - A browser-based application where users can exchange content with other users of the system as well as Ad Hoc user regardless of location and size of digital assets.
    Solutions to meet your specific business needs
  • 17. Content Supply Chain Management Components
    Manager
    Central Management Control from anywhere
    Multi-Tenant / Multi-Business
    Centrally Stored Adaptive policy engine
    Media Agents
    Performs File Transfers and Automates Processes
    Multi-purpose capabilities
    Heterogeneous OS support
    Media Exchange
    Web Application Server for
    User-User Transfers
    User-Portal Transfers
    Interactive Workflows
    Java Web Client
  • 18. Signiant Functionality
    B2B Content Peering
    Resource Management
    Media Integration
  • 19. Key Attributes
    Web-based central console
    Adaptive policy engine
    Workflow modeling engine
    Tracking, reporting & auditing
    Data confidentiality and integrity
    Certified delivery
    Firewall friendly
    Supports Windows & Linux
    Dashboard status view
    Central Management
  • 20. Bandwidth Control
  • 21. Accelerated Transport
    Key Attributes
    Enables high speed transfer on a global basis
    Software-Based with Layer 7 Intelligence
    Virtualized, Dynamic Bandwidth Allocation
    Latency Compensation: UDP Based Transfers up to 200X Faster than TCP
    Carrier Grade Reliability and Resiliency, Automatic Restart
    Advanced Data Differencing
    Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload
  • 22. Managed Acceleration
    Key Attributes
    High latency compensation
    Transport acceleration & advanced data differencing
    UDP based transfers up to 200x faster than TCP
    Bandwidth management
    Carrier grade reliability and resiliency
    Minimization of data (compression) & round-trip delays (protocol)
    Network Resiliency including protocol failover and file check-pointing
    Signiant Acceleration Protocol
    “Fills the Pipe” and Multiple Virtual Pipes with Job or file-based bandwidth and priority control.
    UDP/WAN Acceleration
    “Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+
    TCP
    Doesn’t “Fill the Pipe;”Low Efficiency
  • 23. Enterprise Security
    Key Attributes
    Support All Major Security Services – AD / LDAP
    Data Confidentiality and Integrity
    Up to 256 bit AES Encryption
    Built-In Certificate Authority
    Certified Delivery to Validate Delivery
    Seamless Firewall Transversal
    Reporting and Auditing
  • 24. Content Process Automation
    Key Attributes
    Automate Tasks to Reduce Labor and Ensure Lights Out Operation
    Signiant Integrated Product Program for 3rd Party Integration
    Reusable Components and Scripts: easy configuration of customer specific business processes
    Open Architecture: Web Services (SOAP)
  • 25. How It Works
    Workflow Designer creates or modifies a job template by laying out job template components in a sequence and mapping inputs to outputs.
    Sequence and mapping inputs to outputs. The job templates is saved in the job template library database.
    A job is created from a job template by: a) an operator supplying job parameters and a schedule, through the administrative interface or b) an external trigger. External triggers include media exchange package submissions and third party applications calling Signiant’s job scheduling APIs.
    Scheduler monitors system for jobs to run and tells the Supervisor to run a job using a specific job template and job parameters.
    Supervisor requests and receives the job template from the job template library database and merges this with the job parameters.
    Supervisor passes relevant job template components and job state information to Agents for execution.
    In the case of a file transfer components, the supervisor contacts the controlling agent who in turn connects with one or more slave agents to perform the data transfer.
    Agents report the execution status of each component back to the manage.
  • 26. B2B Peering
    Key Attributes
    Manager Peering Module – Connect multiple Managers together to exchange content across Signiant B2B Networks
    Enables Managers to share trust and agents – and content
    Extends enterprise security across organization boundaries
    Granular Security to include access controls and restrictions for file systems, script execution, user name and workflow access
  • 27. Resource Management Features
    Prioritization of asset movement and network usage to a single or multiple locations
    Job Queuing
    Aggregate Bandwidth Management
    Dynamic Bandwidth Allocation
    Serial or parallel job execution
    Adjustable queue settings and overrides based on changing business needs
    More automation; less administration and planning
  • 28. Media Exchange
    Browser-based application that enables users to get content where it needs to be faster and more easily than ever before.
    Users can exchange content with other users, systems and applications regardless of location and size of digital assets.
    Initiate Interactive Workflows
    1000s of Users
    Email-like Interface
    Portal-like sharing
  • 29. Media Exchange
  • 30. Media Gateway
    Media Exchange Add On Module
    Includes Category Functionality for Portal Applications
    • Publish/Retrieve and Browse
    • 31. MX User to Agent
    • 32. Agent to MX User
    • 33. MX User to Group
    • 34. Agent to Group
  • Media Gateway
    Organize - Categories
    Bundle - Packages
    Automate
    Includes:
    Customization of Media Exchange recipients and email messages
    Customization of Package availability, forwarding, interested party notification, package naming and logging
    Configurable file, directory or XML
  • 35. Content Transporter
    Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations including partners.
    • Transport Network
    • 36. 5-15 Nodes
    • 37. Accelerated Transport
    • 38. Central Management
    • 39. Light Automation – Media DropBox, Media Aggregator, Media Distributor
  • Content Transporter
  • 40. Content Point
    Accelerated, reliable, secure transport of content of between two locations or connect to other Signiant enabled partners.
    • Point-to-Point Transport
    • 41. Tributary Transport Node
    • 42. 2-5 Nodes
    • 43. Accelerated Transport
    • 44. File Movement
    Management
    • Drop Box Automation
  • Selected Use Cases
  • 45. Use Case: Distribution and Consolidation
    Distribution
    Partners
    Content Creation Organizations (e.g. “The Office”)
    Impact
    Standard Platform Across All Business – moving over 28M files annually for creation, management and distribution
    Enabled the scale of their Digital Media business – revenue >$1B
    Easily bring on new projects and partners – Hulu and Olympics - $25M in two weeks
    On Line
    Media Stores
    Internet /
    IPTV
    Users
    CDN
    Distribution
    Servers
    CATV
    Private Infrastructure
    Mobile
    MICAH
    Web App / Oracle
    Transcode
    Storage
    Archive
    Public Cloud
    Broadcast
    Stations
    Signiant Central Media Manager
    Signiant Media Agent
  • 46. Use Case: Collaboration
    Impact
    Collaboration: Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content. Optimized bandwidth by 1100% - savings estimated to be $100,000s annually.
    Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance.
    Culver
    City
    Signiant B2B CDN
    32 Teams – League Office – NFL Network/Films
    Mt.
    Laurel
    Automated Processes
    Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X
    College Scouting – 100s TB
  • 47. Use Case Managed Delivery: Microsoft Zune& Xboxto Azure
    Features
    An enterprise-class solution to upload and manage files and digital assets to/from Windows Azure Cloud Storage with the following key features:
    Accelerated content upload
    Massive scalability
    Automated, guaranteed delivery
    Central tracking and reporting
    Multi-party notification
    Security including encryption and mutual authentication
    Transparency
  • 48. Use Case Digital Event Distribution: Beijing Olympics
    CDM
    Impact
    Delivered over 5000 Media Assets to each CDN and 1000s to other Distribution Points
    Enabled Complete Automation to Publish the Content – end-to-end all the way to nbcolympics.com
    Over $25M in Incremental Advertizing Revenue
    Microsoft
    ECN
    Beijing IBC
    CDN
    CDN
    Other Distribution Partners
    Live
    Servers
    Staging
    Servers
    Transform
    Automated Processes
  • 49. Use Case International Distribution: Fox and Disney Long Form Content
    Impact
    Enabled the timely delivery of prime content internationally – reduced the rebroadcast time from weeks to days.
    Increased WAN throughput by 1000% - saving millions – 200GB packages delivered in under 8 hours internationally using the public Internet.
    Avoided Paying VAT on “Intellectual Content” - $100,000s on each show
  • 50. As of 12/21 – Avatar did $516M in domestic box office revenue… $1.69B total. The same day / date release of Avatar enabled by Signiant helped generate almost $1.2B in box office revenue. According to Ron Horowitz, Vice President & General Manager of Deluxe – without Signiant they would not have been able to produce the many international versions released globally.
    Use Case: International Versioning
    Central Media
    Manager
    Media Agent
    Media Agent
    Media Agent
    Media Agent
    Media
    Exchange
    Collaboration
    Distribution
    DubbingReference
    Material (10GB)
    Burbank
    Media Exchange
    User (s)
    Film Masters
    Audio Mixing
    Dialogue Tracks
    London
    Digital Cinema Processing
    18 Dubbing
    Locations
    Internet
    Internet
    Opticals – Film Prints
    Toronto
    IMAX Processing
  • 51. Media Agent
    Media Agent
    Use Case: News Distribution
    Impact
    Enables East and West Coast collaboration for synchronization of News programming replacing FTP
    Improved speed and reliability enabled News to get to air faster.
    Time to transmit a 16GB file went from ~ 4 hours to ~ 6 minutes
    New York
    Los Angeles
    1Gb/s Link
    Harris NEXIO Newsroom Servers
    Harris NEXIO Newsroom Servers
  • 52. Use Case Aggregation: Apple ITunes Store
    ITS
    Transporter
    Signiant
    CTE
    Impact
    Embedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets
    Over 200 Primary Suppliers using Signiant to Submit Content
    Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store
    CDN
    3,200+ Vendors
    Supplying
    Content to iTunes
    56,000 iPhone
    Application Suppliers
    Live
    Servers
    Staging
    Servers
    Transform
    Automated Processes
  • 53. Use Case: Aggregation and Distribution
    Impact
    Enabled NBC to move over 5000 titles in 2 weeks prior to Hulu launch automatically and as files over the network – savings estimated to be $300k
    Optimized bandwidth by 800% - savings estimated to be $100,000s annually
    Content Partner
    Hard
    Drives
    Hard
    Drives
    Video Portal
    Staging
    Servers
    Live
    Servers
    1 Mb/s
    Content
    Servers
    Broadband
    Networks
    Internet
    Signiant Enabled
    Content Partner
    Content
    Servers
    135 Mb/s
    Content Suppliers:
    Film Studios
    TV Networks / Channels
    Sports
    Kids Programming
    TV Replay
  • 54. Use Case: Collaboration
    Impact
    Consolidated Infrastructure Across Multiple Bus
    BU’s can now collaborate – regardless of geography – Impact is measured to be over $1M/annually
    Fox Business Units
    Private
    Infrastructure
    Distribution
    Partners
    Artesia
    DAM
    Transcode
    Storage
    Fox Business Units
    Signiant Central Media Manager
    Signiant Media Agent
  • 55. Use Case: Content Aggregation To Playout
    Broadcasters
    Impact
    File-based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day)
    Labor Savings from automating processes = $1.1M Annually (manual processing of assets)
    Enables Digital Media Centre to Scale their business without adding – 4 using Signiant (growing to 53 channels) and more.
    Playout Center,
    Amsterdam
    Signiant Agents
    Conform
    Logic: if media and xml are in right form - skip
    Playout
    Logic: Proper Directory Mapping; API level notify
    DMZ
    Transmission Infrastructure
    XML
    Transform
    Content Store
    Automation
    System
    Aggregation
    Server
    VirusScan
    Media
    Transcode
    Playout
    Server
    Fail
    Quarantine
    Archive
    Pull Trigger, presence of all:
    .mov
    .ocl / .xml
    .m2v
    .wav (3)
  • 56. Use Case: Distribution
    Impact
    File-based vs. Tape Delivery resulted in over $2M savings annually
    Labor Savings from automating processes = $300K Annually
    Enables Discovery to Scale their Digital Media Business – 18 partners and growing
    Playout Server
    @Playout Center
    Syndication
    Partners
    Live
    Playout
    50Mb/s
    MPEG File
    1
    DNE
    XML
    App
    Transcode
    Conform
    3
    4
    5
    7
    1
    6
    IPTV
    Operator
    Content
    Store
    CMM
    QC
    Network
    Network
    Content Asset is automatically received from play out center into Content Store
    Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination)
    Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)
    Asset is moved to Conform to add audio tracks, insert promos or remove ad breaks
    Asset is moved to Transcode where content is transformed into profile format.
    Asset is sent to QC
    Asset is delivered to partner location
  • 57. Use Case: Contribution
    Impact
    All file base workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s
    Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually.
    Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”
    Website with
    Media
    Exchange
    Installed
    Distribution or Playout
    Servers
    Intranet
    Internet
    Signiant Enabled
    File Transfers
    Amateur
    Videographers
    Website
  • 58. Use Case Managed Delivery: Microsoft Xbox, Zune and Office
    Use Case: Office
    Move 600MB Packages quickly to the CDNs.
    Track the movement  of packages and receive the certified delivery.
    Flag and do error handling when problems came up.
    Resume transmission after a link has been restored using our check-pointing.
    Schedule file delivery and prioritize files – patches, xml and large virtual images.  Sending them in the right order is extremely important.
    Users
    CDNs
    Signiant Agents
    Build Environment
    Publish Server
    (silver)
    Staging Server
    Origin
    Server
    “Gold” Server
    Alternate Language Versions
    ECN
  • 59. More than transport…
    Content Supply Chain Management