0
More than transport…<br />Content Supply Chain Management <br />
Signiant Snapshot<br /><ul><li>Content Supply Chain Management software company</li></ul>Signiant is the creator of pionee...
R&D Center: Ottawa, Canada
Sales Offices: LA, San Francisco, London, NYC, Munich, Singapore, Paris
Investors: North Bridge, BCV, VIMAC, McLean Watson
Founded in 2000, spun out from Nortel
More than 10,000 Signiant Media Agents Deployed
More than 400 customers
Successfully Deployed to Support Some of the Most Complex Digital Media Distribution Initiatives</li></li></ul><li>Sample ...
Sample Enterprise Customers<br />Public Sector<br />Technology<br />Financial Services<br />Healthcare<br />Energy<br />Te...
M&E Market Dynamics<br />TRENDS<br />IMPACT<br />Tape-to-file based workflows<br />Every organization has initiative<br />...
Customer Needs/Problem<br />Signiant Response/Solution<br />Collaborative ContentCreation<br />Review and Approval<br />Co...
More than Transport …<br />Content Supply Chain Management<br /> “for files what FedEx is for packages”<br />Accelerated C...
Collaborative ContentCreation<br />Review and Approval<br />Content Syndication<br />Content Aggregation<br />Expensive<br...
Product Overview<br />
Signiant Product Portfolio<br />Products for System to System<br />Content Distribution Management - With a simple web use...
Content Supply Chain Management Components<br />Manager<br />Central Management Control from anywhere<br />Multi-Tenant / ...
Signiant Functionality<br />B2B Content Peering<br />Resource Management<br />Media Integration<br />
Key Attributes<br />Web-based central console<br />Adaptive policy engine<br />Workflow modeling engine<br />Tracking, rep...
Bandwidth Control<br />
Accelerated Transport<br />Key Attributes<br />Enables high speed transfer on a global basis<br />Software-Based with Laye...
Managed Acceleration<br />Key Attributes<br />High latency compensation<br />Transport acceleration & advanced data differ...
Enterprise Security<br />Key Attributes<br />Support All Major Security Services – AD / LDAP<br />Data Confidentiality and...
Content Process Automation<br />Key Attributes<br />Automate Tasks to Reduce Labor and Ensure Lights Out Operation<br />Si...
How It Works<br />Workflow Designer creates or modifies a job template by laying out job template components in a sequence...
B2B Peering<br />Key Attributes<br />Manager Peering Module – Connect multiple Managers together to exchange content acros...
Resource Management Features<br />Prioritization of asset movement and network usage to a single or multiple locations<br ...
Media Exchange<br />Browser-based application that enables users to get content where it needs to be faster and more easil...
Media Exchange<br />
Media Gateway<br />Media Exchange Add On Module<br />Includes Category Functionality for Portal Applications<br /><ul><li>...
 MX User to Agent
 Agent to MX User
 MX User to Group
 Agent to Group</li></li></ul><li>Media Gateway<br />  Organize - Categories <br />  Bundle - Packages<br />  Automate<br ...
Content Transporter<br />Centrally manage the accelerated , secure movement  of content throughout a medium B2B network of...
5-15 Nodes
Accelerated Transport
Central Management
Light Automation – Media DropBox, Media Aggregator, Media Distributor</li></li></ul><li>Content Transporter<br />
Content Point<br />Accelerated, reliable, secure transport of content of between two locations or connect to other Signian...
Tributary Transport Node
2-5 Nodes
Accelerated Transport
File Movement </li></ul>Management<br /><ul><li>Drop Box Automation</li></li></ul><li>Selected Use Cases<br />
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Signiant Overview

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Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.

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  • Engineering ApplicationsSeismic Processing and Reservoir DevelopmentSoftware DevelopmentElectronic Design AutomationMedia ApplicationsHigh Performance ComputingMechanical Design
  • Job Queuing for prioritizing asset delivery based on business needsAggregate Bandwidth Management for providing management of destination Agents
  • Before I get started discussing Media Gateways I’d like to explain a few concepts which should help explain how the Media Gateway is positioned and why it is so important. Starting with the top diagram. Signiant’s first product set was really about system to system file movement. Key points: Automated, System to System and Files. The simplest case is dropping files in a directory at one location, accelerating them across the network and placing them in a target director. This we call Drop Box.Looking at middle diagram the next thing Signiant built was an interactive web based person to personpackage movement. More key points: interactive, person to person and packages. Packages are a collection of files. I will explain more in a few minutes. This is our product that looks similar to email and it’s our Media Exchange product.What happens when someone want to initiate in Media Exchange and deliver to a directory – I call that upload to Directory? Or conversely what if a system drops content into a directory and it is sent to Media Exchange user for delivery. I call it push to Media Exchange. It can be done but it requires professional services to build custom workflows linking the 2 systems.What if this could be done by our customers without professional services? See the bottom diagram. This is how Media Gateway was born. Media Gateway allows for Media Exchange end users to easily take advantage of automation.
  • ChallengeSyndication Content to Increase RevenueProcess and Move Millions of Files to Dozens of Locations while controlling cost to ensure profitabilitySolutionSigniant CDM Integrated with MICAH Application and Consolidated Infrastructure ResultsCreated $1B+ Revenue StreamSyndicated Content to over 2 Dozen Partners including iTunes, Hulu, Amazon, ATT, Verizon and ComcastProcessed and Moved over 28M Files Automatically without Increasing HeadcountEasily Extended Solution to New Partners (Hulu) and Events (Beijing Olympics)
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • ChallengeWeekly cable programming must be distributed to multiple countries and outlets in many formats to meet deadlines.SolutionMigration from tape based to file-based work flows.Utilization of Signiant Software to transfer files from U.S. based broadcast facilities to international drop points.Content “localized” and redistributed within regionResultsLower distribution costlabor costfile vs. tapeterrestrial vs. satelliteFaster distribution time results in more production time and better quality product.
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • ChallengeMove massive amounts of content from library/archive to Video Portal using public internet.SolutionContent Partner 1: sFTP – copyto DMZContent Partner 2: SigniantResultsContent Partner 1:Throughput of 1Mb/s.No status / notification.Gave up and shipped hard drives to Portal.Content Partner 2:Using Signiant able to average bandwidth of 135 Mb/s throughput (throttled).Bandwidth / Priority Control / Notification.Transferred over 350GB in a single night.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • ChallengeDistribute content to syndication partners to increase revenue.Reduce cost associated with manual file processing and tape delivery to increase profitability.SolutionSigniant CDM and Media Exchange software with custom templates defining the Distribution and Format Profiles.ResultsLabor Savings: Eliminated the manual processing of files resulting in a cost $300k annual savings.file-based Delivery: Eliminated the delivery of tape resulting in $2M annual savings.Business Enablement: Enabled relationships with Syndication Partners that would not accept content on tape.
  • ChallengeCapture content from anywhere in the world from many contributors.Use of public internet.Require security, reliability and speed.Minimal IT resources.Minimal administrative personnelSpeed of implementation.SolutionUtilization of Signiant to ingest user generated content.Signiant Media Exchange implemented on website to allow uploads.ResultsUsers can quickly, reliably and securely upload content.Agent-less, WAN-accelerated, secure uploads and downloads.Compatible with all web sites, current applications and systems.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • Transcript of "Signiant Overview"

    1. 1. More than transport…<br />Content Supply Chain Management <br />
    2. 2. Signiant Snapshot<br /><ul><li>Content Supply Chain Management software company</li></ul>Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems. <br /><ul><li>Corporate Headquarters: Burlington, Massachusetts, USA
    3. 3. R&D Center: Ottawa, Canada
    4. 4. Sales Offices: LA, San Francisco, London, NYC, Munich, Singapore, Paris
    5. 5. Investors: North Bridge, BCV, VIMAC, McLean Watson
    6. 6. Founded in 2000, spun out from Nortel
    7. 7. More than 10,000 Signiant Media Agents Deployed
    8. 8. More than 400 customers
    9. 9. Successfully Deployed to Support Some of the Most Complex Digital Media Distribution Initiatives</li></li></ul><li>Sample Media Customers<br />Broadcast and Film<br />Cable Channels<br />Broadband<br />Services<br />Media<br />Services<br />On-Line<br />Sports<br />
    10. 10. Sample Enterprise Customers<br />Public Sector<br />Technology<br />Financial Services<br />Healthcare<br />Energy<br />Telco<br />Products<br />
    11. 11. M&E Market Dynamics<br />TRENDS<br />IMPACT<br />Tape-to-file based workflows<br />Every organization has initiative<br />Create files<br />Format migration:<br />SD HD  3D<br />Creating larger and larger files<br />Bigger files<br />Many files<br />Many locations<br />Faster<br />Connect supply chain<br />Change in distribution windows<br />Digital, international,<br />same day/date<br />
    12. 12. Customer Needs/Problem<br />Signiant Response/Solution<br />Collaborative ContentCreation<br />Review and Approval<br />Content Syndication<br />Content Aggregation<br />Fast, Secure <br />Accelerated Transport<br />Physical Media, Big Files<br />Central Management<br />Many Files, Many Sites<br />Content Process Automation<br />Many Processes<br />B2B Content Peering<br />Many Partners<br />
    13. 13. More than Transport …<br />Content Supply Chain Management<br /> “for files what FedEx is for packages”<br />Accelerated Content Transport<br />Central Management<br />Content Process Automation<br />B2B Content Peering<br />
    14. 14. Collaborative ContentCreation<br />Review and Approval<br />Content Syndication<br />Content Aggregation<br />Expensive<br />Time delays<br />Environmentally bad<br />Physical Media Distribution<br />(e.g. Tape/Shipping)<br />Inefficient network optimization<br />Tracking<br />Security<br />Unmanaged Solutions (e.g. FTP)<br />Expensive<br />Limited reach and penetration<br />Large file inefficient<br />Niche Service Providers<br />Cost effective<br />Maximum control and visibility<br />Enables new business<br />Internal CSCM Solutions<br />
    15. 15. Product Overview<br />
    16. 16. Signiant Product Portfolio<br />Products for System to System<br />Content Distribution Management - With a simple web user interface and no client software to install, users interactively initiate content transfers using the IP-based Signiant Acceleration Protocol to maximize network efficiency. <br />Content Transporter - Aimed at enterprises with 5 to 15 locations that need the central management of content transfers. CT connects both internal and external partner sites to facilitate simple collaboration and content exchange. <br />Content Point – Provides a single transport node to manage accelerated, secure point-to-point file movement. Ideal for single location companies that need to connect to other Signiant-enabled organizations. <br />Product for User-to-User<br />Media Exchange - A browser-based application where users can exchange content with other users of the system as well as Ad Hoc user regardless of location and size of digital assets. <br />Solutions to meet your specific business needs<br />
    17. 17. Content Supply Chain Management Components<br />Manager<br />Central Management Control from anywhere<br />Multi-Tenant / Multi-Business<br />Centrally Stored Adaptive policy engine<br />Media Agents<br />Performs File Transfers and Automates Processes<br />Multi-purpose capabilities<br />Heterogeneous OS support<br />Media Exchange<br />Web Application Server for <br />User-User Transfers<br />User-Portal Transfers<br />Interactive Workflows<br />Java Web Client<br />
    18. 18. Signiant Functionality<br />B2B Content Peering<br />Resource Management<br />Media Integration<br />
    19. 19. Key Attributes<br />Web-based central console<br />Adaptive policy engine<br />Workflow modeling engine<br />Tracking, reporting & auditing<br />Data confidentiality and integrity<br />Certified delivery<br />Firewall friendly<br />Supports Windows & Linux<br />Dashboard status view<br />Central Management<br />
    20. 20. Bandwidth Control<br />
    21. 21. Accelerated Transport<br />Key Attributes<br />Enables high speed transfer on a global basis<br />Software-Based with Layer 7 Intelligence<br />Virtualized, Dynamic Bandwidth Allocation<br />Latency Compensation: UDP Based Transfers up to 200X Faster than TCP<br />Carrier Grade Reliability and Resiliency, Automatic Restart<br />Advanced Data Differencing<br />Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload<br />
    22. 22. Managed Acceleration<br />Key Attributes<br />High latency compensation<br />Transport acceleration & advanced data differencing<br />UDP based transfers up to 200x faster than TCP<br />Bandwidth management<br />Carrier grade reliability and resiliency<br />Minimization of data (compression) & round-trip delays (protocol)<br />Network Resiliency including protocol failover and file check-pointing<br />Signiant Acceleration Protocol<br />“Fills the Pipe” and Multiple Virtual Pipes with Job or file-based bandwidth and priority control.<br />UDP/WAN Acceleration<br />“Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+<br />TCP<br />Doesn’t “Fill the Pipe;”Low Efficiency<br />
    23. 23. Enterprise Security<br />Key Attributes<br />Support All Major Security Services – AD / LDAP<br />Data Confidentiality and Integrity<br />Up to 256 bit AES Encryption<br />Built-In Certificate Authority<br />Certified Delivery to Validate Delivery<br />Seamless Firewall Transversal<br />Reporting and Auditing<br />
    24. 24. Content Process Automation<br />Key Attributes<br />Automate Tasks to Reduce Labor and Ensure Lights Out Operation<br />Signiant Integrated Product Program for 3rd Party Integration<br />Reusable Components and Scripts: easy configuration of customer specific business processes<br />Open Architecture: Web Services (SOAP)<br />
    25. 25. How It Works<br />Workflow Designer creates or modifies a job template by laying out job template components in a sequence and mapping inputs to outputs.<br />Sequence and mapping inputs to outputs. The job templates is saved in the job template library database.<br />A job is created from a job template by: a) an operator supplying job parameters and a schedule, through the administrative interface or b) an external trigger. External triggers include media exchange package submissions and third party applications calling Signiant’s job scheduling APIs.<br />Scheduler monitors system for jobs to run and tells the Supervisor to run a job using a specific job template and job parameters.<br />Supervisor requests and receives the job template from the job template library database and merges this with the job parameters.<br />Supervisor passes relevant job template components and job state information to Agents for execution.<br />In the case of a file transfer components, the supervisor contacts the controlling agent who in turn connects with one or more slave agents to perform the data transfer.<br />Agents report the execution status of each component back to the manage.<br />
    26. 26. B2B Peering<br />Key Attributes<br />Manager Peering Module – Connect multiple Managers together to exchange content across Signiant B2B Networks<br />Enables Managers to share trust and agents – and content<br />Extends enterprise security across organization boundaries<br />Granular Security to include access controls and restrictions for file systems, script execution, user name and workflow access<br />
    27. 27. Resource Management Features<br />Prioritization of asset movement and network usage to a single or multiple locations<br />Job Queuing<br />Aggregate Bandwidth Management<br />Dynamic Bandwidth Allocation<br />Serial or parallel job execution<br />Adjustable queue settings and overrides based on changing business needs<br />More automation; less administration and planning<br />
    28. 28. Media Exchange<br />Browser-based application that enables users to get content where it needs to be faster and more easily than ever before.<br />Users can exchange content with other users, systems and applications regardless of location and size of digital assets.<br />Initiate Interactive Workflows<br />1000s of Users<br />Email-like Interface<br />Portal-like sharing<br />
    29. 29. Media Exchange<br />
    30. 30. Media Gateway<br />Media Exchange Add On Module<br />Includes Category Functionality for Portal Applications<br /><ul><li> Publish/Retrieve and Browse
    31. 31. MX User to Agent
    32. 32. Agent to MX User
    33. 33. MX User to Group
    34. 34. Agent to Group</li></li></ul><li>Media Gateway<br /> Organize - Categories <br /> Bundle - Packages<br /> Automate<br /> Includes: <br />Customization of Media Exchange recipients and email messages<br /> Customization of Package availability, forwarding, interested party notification, package naming and logging<br /> Configurable file, directory or XML<br />
    35. 35. Content Transporter<br />Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations including partners.<br /><ul><li>Transport Network
    36. 36. 5-15 Nodes
    37. 37. Accelerated Transport
    38. 38. Central Management
    39. 39. Light Automation – Media DropBox, Media Aggregator, Media Distributor</li></li></ul><li>Content Transporter<br />
    40. 40. Content Point<br />Accelerated, reliable, secure transport of content of between two locations or connect to other Signiant enabled partners.<br /><ul><li>Point-to-Point Transport
    41. 41. Tributary Transport Node
    42. 42. 2-5 Nodes
    43. 43. Accelerated Transport
    44. 44. File Movement </li></ul>Management<br /><ul><li>Drop Box Automation</li></li></ul><li>Selected Use Cases<br />
    45. 45. Use Case: Distribution and Consolidation<br />Distribution<br />Partners<br />Content Creation Organizations (e.g. “The Office”)<br />Impact<br />Standard Platform Across All Business – moving over 28M files annually for creation, management and distribution<br />Enabled the scale of their Digital Media business – revenue >$1B<br />Easily bring on new projects and partners – Hulu and Olympics - $25M in two weeks<br />On Line<br />Media Stores<br />Internet /<br />IPTV<br />Users<br />CDN<br />Distribution<br />Servers<br />CATV<br />Private Infrastructure<br />Mobile<br />MICAH<br />Web App / Oracle<br />Transcode<br />Storage<br />Archive<br />Public Cloud<br />Broadcast<br />Stations<br />Signiant Central Media Manager<br />Signiant Media Agent<br />
    46. 46. Use Case: Collaboration<br />Impact<br />Collaboration: Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content. Optimized bandwidth by 1100% - savings estimated to be $100,000s annually.<br />Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance.<br />Culver<br />City<br />Signiant B2B CDN<br />32 Teams – League Office – NFL Network/Films<br />Mt.<br />Laurel<br />Automated Processes<br />Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X<br />College Scouting – 100s TB<br />
    47. 47. Use Case Managed Delivery: Microsoft Zune& Xboxto Azure<br />Features<br />An enterprise-class solution to upload and manage files and digital assets to/from Windows Azure Cloud Storage with the following key features: <br />Accelerated content upload<br />Massive scalability<br />Automated, guaranteed delivery<br />Central tracking and reporting<br />Multi-party notification<br />Security including encryption and mutual authentication<br />Transparency<br />
    48. 48. Use Case Digital Event Distribution: Beijing Olympics<br />CDM<br />Impact<br />Delivered over 5000 Media Assets to each CDN and 1000s to other Distribution Points<br />Enabled Complete Automation to Publish the Content – end-to-end all the way to nbcolympics.com<br />Over $25M in Incremental Advertizing Revenue<br />Microsoft<br />ECN<br />Beijing IBC<br />CDN<br />CDN<br />Other Distribution Partners<br />Live<br />Servers<br />Staging<br />Servers<br />Transform<br />Automated Processes<br />
    49. 49. Use Case International Distribution: Fox and Disney Long Form Content<br />Impact<br />Enabled the timely delivery of prime content internationally – reduced the rebroadcast time from weeks to days.<br />Increased WAN throughput by 1000% - saving millions – 200GB packages delivered in under 8 hours internationally using the public Internet.<br />Avoided Paying VAT on “Intellectual Content” - $100,000s on each show<br />
    50. 50. As of 12/21 – Avatar did $516M in domestic box office revenue… $1.69B total. The same day / date release of Avatar enabled by Signiant helped generate almost $1.2B in box office revenue. According to Ron Horowitz, Vice President & General Manager of Deluxe – without Signiant they would not have been able to produce the many international versions released globally.<br />Use Case: International Versioning<br />Central Media<br />Manager<br />Media Agent<br />Media Agent<br />Media Agent<br />Media Agent<br />Media<br />Exchange<br />Collaboration<br />Distribution<br />DubbingReference<br />Material (10GB)<br />Burbank<br />Media Exchange <br />User (s)<br />Film Masters<br />Audio Mixing<br />Dialogue Tracks<br />London<br />Digital Cinema Processing<br />18 Dubbing<br />Locations<br />Internet<br />Internet<br />Opticals – Film Prints<br />Toronto<br />IMAX Processing<br />
    51. 51. Media Agent<br />Media Agent<br />Use Case: News Distribution<br />Impact<br />Enables East and West Coast collaboration for synchronization of News programming replacing FTP<br />Improved speed and reliability enabled News to get to air faster.<br />Time to transmit a 16GB file went from ~ 4 hours to ~ 6 minutes<br />New York<br />Los Angeles<br />1Gb/s Link<br />Harris NEXIO Newsroom Servers<br />Harris NEXIO Newsroom Servers<br />
    52. 52. Use Case Aggregation: Apple ITunes Store<br />ITS<br />Transporter<br />Signiant<br />CTE<br />Impact<br />Embedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets<br />Over 200 Primary Suppliers using Signiant to Submit Content <br />Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store<br />CDN<br />3,200+ Vendors<br />Supplying<br />Content to iTunes<br />56,000 iPhone <br />Application Suppliers<br />Live<br />Servers<br />Staging<br />Servers<br />Transform<br />Automated Processes<br />
    53. 53. Use Case: Aggregation and Distribution<br />Impact<br />Enabled NBC to move over 5000 titles in 2 weeks prior to Hulu launch automatically and as files over the network – savings estimated to be $300k<br />Optimized bandwidth by 800% - savings estimated to be $100,000s annually<br />Content Partner<br />Hard<br />Drives<br />Hard<br />Drives<br />Video Portal<br />Staging<br />Servers<br />Live<br />Servers<br />1 Mb/s<br />Content<br />Servers<br />Broadband<br />Networks<br />Internet<br />Signiant Enabled<br />Content Partner<br />Content<br />Servers<br />135 Mb/s<br />Content Suppliers:<br />Film Studios<br />TV Networks / Channels<br />Sports<br />Kids Programming<br />TV Replay<br />
    54. 54. Use Case: Collaboration<br />Impact<br />Consolidated Infrastructure Across Multiple Bus<br />BU’s can now collaborate – regardless of geography – Impact is measured to be over $1M/annually<br />Fox Business Units<br />Private <br />Infrastructure<br />Distribution<br />Partners<br />Artesia<br />DAM<br />Transcode<br />Storage<br />Fox Business Units<br />Signiant Central Media Manager<br />Signiant Media Agent<br />
    55. 55. Use Case: Content Aggregation To Playout<br />Broadcasters<br />Impact<br />File-based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day)<br />Labor Savings from automating processes = $1.1M Annually (manual processing of assets)<br />Enables Digital Media Centre to Scale their business without adding – 4 using Signiant (growing to 53 channels) and more.<br />Playout Center,<br />Amsterdam<br />Signiant Agents<br />Conform<br />Logic: if media and xml are in right form - skip<br />Playout<br />Logic: Proper Directory Mapping; API level notify<br />DMZ<br />Transmission Infrastructure<br />XML<br />Transform<br />Content Store<br />Automation<br />System<br />Aggregation<br />Server<br />VirusScan<br />Media<br />Transcode<br />Playout<br />Server<br />Fail<br />Quarantine<br />Archive<br />Pull Trigger, presence of all:<br />.mov<br />.ocl / .xml<br />.m2v<br />.wav (3)<br />
    56. 56. Use Case: Distribution<br />Impact<br />File-based vs. Tape Delivery resulted in over $2M savings annually<br />Labor Savings from automating processes = $300K Annually<br />Enables Discovery to Scale their Digital Media Business – 18 partners and growing<br />Playout Server<br />@Playout Center<br />Syndication<br />Partners<br />Live<br />Playout<br />50Mb/s<br />MPEG File<br />1<br />DNE <br />XML <br />App<br />Transcode<br />Conform<br />3<br />4<br />5<br />7<br />1<br />6<br />IPTV<br />Operator<br />Content<br />Store<br />CMM<br />QC<br />Network<br />Network<br />Content Asset is automatically received from play out center into Content Store<br />Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination)<br />Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)<br />Asset is moved to Conform to add audio tracks, insert promos or remove ad breaks<br />Asset is moved to Transcode where content is transformed into profile format.<br />Asset is sent to QC<br />Asset is delivered to partner location<br />
    57. 57. Use Case: Contribution<br />Impact<br />All file base workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s<br />Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually.<br />Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”<br />Website with<br />Media <br />Exchange<br />Installed<br />Distribution or Playout<br />Servers<br />Intranet<br />Internet<br />Signiant Enabled<br /> File Transfers<br />Amateur<br />Videographers<br />Website<br />
    58. 58. Use Case Managed Delivery: Microsoft Xbox, Zune and Office<br />Use Case: Office<br />Move 600MB Packages quickly to the CDNs.<br />Track the movement  of packages and receive the certified delivery.<br />Flag and do error handling when problems came up.<br />Resume transmission after a link has been restored using our check-pointing.<br />Schedule file delivery and prioritize files – patches, xml and large virtual images.  Sending them in the right order is extremely important.<br />Users<br />CDNs<br />Signiant Agents<br />Build Environment<br />Publish Server<br />(silver)<br />Staging Server<br />Origin<br />Server<br />“Gold” Server<br />Alternate Language Versions<br />ECN<br />
    59. 59. More than transport…<br />Content Supply Chain Management <br />
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