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Signiant Overview

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Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.

Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.

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  • Engineering ApplicationsSeismic Processing and Reservoir DevelopmentSoftware DevelopmentElectronic Design AutomationMedia ApplicationsHigh Performance ComputingMechanical Design
  • Job Queuing for prioritizing asset delivery based on business needsAggregate Bandwidth Management for providing management of destination Agents
  • Before I get started discussing Media Gateways I’d like to explain a few concepts which should help explain how the Media Gateway is positioned and why it is so important. Starting with the top diagram. Signiant’s first product set was really about system to system file movement. Key points: Automated, System to System and Files. The simplest case is dropping files in a directory at one location, accelerating them across the network and placing them in a target director. This we call Drop Box.Looking at middle diagram the next thing Signiant built was an interactive web based person to personpackage movement. More key points: interactive, person to person and packages. Packages are a collection of files. I will explain more in a few minutes. This is our product that looks similar to email and it’s our Media Exchange product.What happens when someone want to initiate in Media Exchange and deliver to a directory – I call that upload to Directory? Or conversely what if a system drops content into a directory and it is sent to Media Exchange user for delivery. I call it push to Media Exchange. It can be done but it requires professional services to build custom workflows linking the 2 systems.What if this could be done by our customers without professional services? See the bottom diagram. This is how Media Gateway was born. Media Gateway allows for Media Exchange end users to easily take advantage of automation.
  • ChallengeSyndication Content to Increase RevenueProcess and Move Millions of Files to Dozens of Locations while controlling cost to ensure profitabilitySolutionSigniant CDM Integrated with MICAH Application and Consolidated Infrastructure ResultsCreated $1B+ Revenue StreamSyndicated Content to over 2 Dozen Partners including iTunes, Hulu, Amazon, ATT, Verizon and ComcastProcessed and Moved over 28M Files Automatically without Increasing HeadcountEasily Extended Solution to New Partners (Hulu) and Events (Beijing Olympics)
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • ChallengeWeekly cable programming must be distributed to multiple countries and outlets in many formats to meet deadlines.SolutionMigration from tape based to file-based work flows.Utilization of Signiant Software to transfer files from U.S. based broadcast facilities to international drop points.Content “localized” and redistributed within regionResultsLower distribution costlabor costfile vs. tapeterrestrial vs. satelliteFaster distribution time results in more production time and better quality product.
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • ChallengeMove massive amounts of content from library/archive to Video Portal using public internet.SolutionContent Partner 1: sFTP – copyto DMZContent Partner 2: SigniantResultsContent Partner 1:Throughput of 1Mb/s.No status / notification.Gave up and shipped hard drives to Portal.Content Partner 2:Using Signiant able to average bandwidth of 135 Mb/s throughput (throttled).Bandwidth / Priority Control / Notification.Transferred over 350GB in a single night.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • ChallengeDistribute content to syndication partners to increase revenue.Reduce cost associated with manual file processing and tape delivery to increase profitability.SolutionSigniant CDM and Media Exchange software with custom templates defining the Distribution and Format Profiles.ResultsLabor Savings: Eliminated the manual processing of files resulting in a cost $300k annual savings.file-based Delivery: Eliminated the delivery of tape resulting in $2M annual savings.Business Enablement: Enabled relationships with Syndication Partners that would not accept content on tape.
  • ChallengeCapture content from anywhere in the world from many contributors.Use of public internet.Require security, reliability and speed.Minimal IT resources.Minimal administrative personnelSpeed of implementation.SolutionUtilization of Signiant to ingest user generated content.Signiant Media Exchange implemented on website to allow uploads.ResultsUsers can quickly, reliably and securely upload content.Agent-less, WAN-accelerated, secure uploads and downloads.Compatible with all web sites, current applications and systems.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • Transcript

    • 1. More than transport…
      Content Supply Chain Management
    • 2. Signiant Snapshot
      • Content Supply Chain Management software company
      Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.
      • Corporate Headquarters: Burlington, Massachusetts, USA
      • 3. R&D Center: Ottawa, Canada
      • 4. Sales Offices: LA, San Francisco, London, NYC, Munich, Singapore, Paris
      • 5. Investors: North Bridge, BCV, VIMAC, McLean Watson
      • 6. Founded in 2000, spun out from Nortel
      • 7. More than 10,000 Signiant Media Agents Deployed
      • 8. More than 400 customers
      • 9. Successfully Deployed to Support Some of the Most Complex Digital Media Distribution Initiatives
    • Sample Media Customers
      Broadcast and Film
      Cable Channels
      Broadband
      Services
      Media
      Services
      On-Line
      Sports
    • 10. Sample Enterprise Customers
      Public Sector
      Technology
      Financial Services
      Healthcare
      Energy
      Telco
      Products
    • 11. M&E Market Dynamics
      TRENDS
      IMPACT
      Tape-to-file based workflows
      Every organization has initiative
      Create files
      Format migration:
      SD HD  3D
      Creating larger and larger files
      Bigger files
      Many files
      Many locations
      Faster
      Connect supply chain
      Change in distribution windows
      Digital, international,
      same day/date
    • 12. Customer Needs/Problem
      Signiant Response/Solution
      Collaborative ContentCreation
      Review and Approval
      Content Syndication
      Content Aggregation
      Fast, Secure 
      Accelerated Transport
      Physical Media, Big Files
      Central Management
      Many Files, Many Sites
      Content Process Automation
      Many Processes
      B2B Content Peering
      Many Partners
    • 13. More than Transport …
      Content Supply Chain Management
      “for files what FedEx is for packages”
      Accelerated Content Transport
      Central Management
      Content Process Automation
      B2B Content Peering
    • 14. Collaborative ContentCreation
      Review and Approval
      Content Syndication
      Content Aggregation
      Expensive
      Time delays
      Environmentally bad
      Physical Media Distribution
      (e.g. Tape/Shipping)
      Inefficient network optimization
      Tracking
      Security
      Unmanaged Solutions (e.g. FTP)
      Expensive
      Limited reach and penetration
      Large file inefficient
      Niche Service Providers
      Cost effective
      Maximum control and visibility
      Enables new business
      Internal CSCM Solutions
    • 15. Product Overview
    • 16. Signiant Product Portfolio
      Products for System to System
      Content Distribution Management - With a simple web user interface and no client software to install, users interactively initiate content transfers using the IP-based Signiant Acceleration Protocol to maximize network efficiency.
      Content Transporter - Aimed at enterprises with 5 to 15 locations that need the central management of content transfers. CT connects both internal and external partner sites to facilitate simple collaboration and content exchange.
      Content Point – Provides a single transport node to manage accelerated, secure point-to-point file movement. Ideal for single location companies that need to connect to other Signiant-enabled organizations.
      Product for User-to-User
      Media Exchange - A browser-based application where users can exchange content with other users of the system as well as Ad Hoc user regardless of location and size of digital assets.
      Solutions to meet your specific business needs
    • 17. Content Supply Chain Management Components
      Manager
      Central Management Control from anywhere
      Multi-Tenant / Multi-Business
      Centrally Stored Adaptive policy engine
      Media Agents
      Performs File Transfers and Automates Processes
      Multi-purpose capabilities
      Heterogeneous OS support
      Media Exchange
      Web Application Server for
      User-User Transfers
      User-Portal Transfers
      Interactive Workflows
      Java Web Client
    • 18. Signiant Functionality
      B2B Content Peering
      Resource Management
      Media Integration
    • 19. Key Attributes
      Web-based central console
      Adaptive policy engine
      Workflow modeling engine
      Tracking, reporting & auditing
      Data confidentiality and integrity
      Certified delivery
      Firewall friendly
      Supports Windows & Linux
      Dashboard status view
      Central Management
    • 20. Bandwidth Control
    • 21. Accelerated Transport
      Key Attributes
      Enables high speed transfer on a global basis
      Software-Based with Layer 7 Intelligence
      Virtualized, Dynamic Bandwidth Allocation
      Latency Compensation: UDP Based Transfers up to 200X Faster than TCP
      Carrier Grade Reliability and Resiliency, Automatic Restart
      Advanced Data Differencing
      Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload
    • 22. Managed Acceleration
      Key Attributes
      High latency compensation
      Transport acceleration & advanced data differencing
      UDP based transfers up to 200x faster than TCP
      Bandwidth management
      Carrier grade reliability and resiliency
      Minimization of data (compression) & round-trip delays (protocol)
      Network Resiliency including protocol failover and file check-pointing
      Signiant Acceleration Protocol
      “Fills the Pipe” and Multiple Virtual Pipes with Job or file-based bandwidth and priority control.
      UDP/WAN Acceleration
      “Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+
      TCP
      Doesn’t “Fill the Pipe;”Low Efficiency
    • 23. Enterprise Security
      Key Attributes
      Support All Major Security Services – AD / LDAP
      Data Confidentiality and Integrity
      Up to 256 bit AES Encryption
      Built-In Certificate Authority
      Certified Delivery to Validate Delivery
      Seamless Firewall Transversal
      Reporting and Auditing
    • 24. Content Process Automation
      Key Attributes
      Automate Tasks to Reduce Labor and Ensure Lights Out Operation
      Signiant Integrated Product Program for 3rd Party Integration
      Reusable Components and Scripts: easy configuration of customer specific business processes
      Open Architecture: Web Services (SOAP)
    • 25. How It Works
      Workflow Designer creates or modifies a job template by laying out job template components in a sequence and mapping inputs to outputs.
      Sequence and mapping inputs to outputs. The job templates is saved in the job template library database.
      A job is created from a job template by: a) an operator supplying job parameters and a schedule, through the administrative interface or b) an external trigger. External triggers include media exchange package submissions and third party applications calling Signiant’s job scheduling APIs.
      Scheduler monitors system for jobs to run and tells the Supervisor to run a job using a specific job template and job parameters.
      Supervisor requests and receives the job template from the job template library database and merges this with the job parameters.
      Supervisor passes relevant job template components and job state information to Agents for execution.
      In the case of a file transfer components, the supervisor contacts the controlling agent who in turn connects with one or more slave agents to perform the data transfer.
      Agents report the execution status of each component back to the manage.
    • 26. B2B Peering
      Key Attributes
      Manager Peering Module – Connect multiple Managers together to exchange content across Signiant B2B Networks
      Enables Managers to share trust and agents – and content
      Extends enterprise security across organization boundaries
      Granular Security to include access controls and restrictions for file systems, script execution, user name and workflow access
    • 27. Resource Management Features
      Prioritization of asset movement and network usage to a single or multiple locations
      Job Queuing
      Aggregate Bandwidth Management
      Dynamic Bandwidth Allocation
      Serial or parallel job execution
      Adjustable queue settings and overrides based on changing business needs
      More automation; less administration and planning
    • 28. Media Exchange
      Browser-based application that enables users to get content where it needs to be faster and more easily than ever before.
      Users can exchange content with other users, systems and applications regardless of location and size of digital assets.
      Initiate Interactive Workflows
      1000s of Users
      Email-like Interface
      Portal-like sharing
    • 29. Media Exchange
    • 30. Media Gateway
      Media Exchange Add On Module
      Includes Category Functionality for Portal Applications
      • Publish/Retrieve and Browse
      • 31. MX User to Agent
      • 32. Agent to MX User
      • 33. MX User to Group
      • 34. Agent to Group
    • Media Gateway
      Organize - Categories
      Bundle - Packages
      Automate
      Includes:
      Customization of Media Exchange recipients and email messages
      Customization of Package availability, forwarding, interested party notification, package naming and logging
      Configurable file, directory or XML
    • 35. Content Transporter
      Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations including partners.
      • Transport Network
      • 36. 5-15 Nodes
      • 37. Accelerated Transport
      • 38. Central Management
      • 39. Light Automation – Media DropBox, Media Aggregator, Media Distributor
    • Content Transporter
    • 40. Content Point
      Accelerated, reliable, secure transport of content of between two locations or connect to other Signiant enabled partners.
      • Point-to-Point Transport
      • 41. Tributary Transport Node
      • 42. 2-5 Nodes
      • 43. Accelerated Transport
      • 44. File Movement
      Management
      • Drop Box Automation
    • Selected Use Cases
    • 45. Use Case: Distribution and Consolidation
      Distribution
      Partners
      Content Creation Organizations (e.g. “The Office”)
      Impact
      Standard Platform Across All Business – moving over 28M files annually for creation, management and distribution
      Enabled the scale of their Digital Media business – revenue >$1B
      Easily bring on new projects and partners – Hulu and Olympics - $25M in two weeks
      On Line
      Media Stores
      Internet /
      IPTV
      Users
      CDN
      Distribution
      Servers
      CATV
      Private Infrastructure
      Mobile
      MICAH
      Web App / Oracle
      Transcode
      Storage
      Archive
      Public Cloud
      Broadcast
      Stations
      Signiant Central Media Manager
      Signiant Media Agent
    • 46. Use Case: Collaboration
      Impact
      Collaboration: Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content. Optimized bandwidth by 1100% - savings estimated to be $100,000s annually.
      Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance.
      Culver
      City
      Signiant B2B CDN
      32 Teams – League Office – NFL Network/Films
      Mt.
      Laurel
      Automated Processes
      Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X
      College Scouting – 100s TB
    • 47. Use Case Managed Delivery: Microsoft Zune& Xboxto Azure
      Features
      An enterprise-class solution to upload and manage files and digital assets to/from Windows Azure Cloud Storage with the following key features:
      Accelerated content upload
      Massive scalability
      Automated, guaranteed delivery
      Central tracking and reporting
      Multi-party notification
      Security including encryption and mutual authentication
      Transparency
    • 48. Use Case Digital Event Distribution: Beijing Olympics
      CDM
      Impact
      Delivered over 5000 Media Assets to each CDN and 1000s to other Distribution Points
      Enabled Complete Automation to Publish the Content – end-to-end all the way to nbcolympics.com
      Over $25M in Incremental Advertizing Revenue
      Microsoft
      ECN
      Beijing IBC
      CDN
      CDN
      Other Distribution Partners
      Live
      Servers
      Staging
      Servers
      Transform
      Automated Processes
    • 49. Use Case International Distribution: Fox and Disney Long Form Content
      Impact
      Enabled the timely delivery of prime content internationally – reduced the rebroadcast time from weeks to days.
      Increased WAN throughput by 1000% - saving millions – 200GB packages delivered in under 8 hours internationally using the public Internet.
      Avoided Paying VAT on “Intellectual Content” - $100,000s on each show
    • 50. As of 12/21 – Avatar did $516M in domestic box office revenue… $1.69B total. The same day / date release of Avatar enabled by Signiant helped generate almost $1.2B in box office revenue. According to Ron Horowitz, Vice President & General Manager of Deluxe – without Signiant they would not have been able to produce the many international versions released globally.
      Use Case: International Versioning
      Central Media
      Manager
      Media Agent
      Media Agent
      Media Agent
      Media Agent
      Media
      Exchange
      Collaboration
      Distribution
      DubbingReference
      Material (10GB)
      Burbank
      Media Exchange
      User (s)
      Film Masters
      Audio Mixing
      Dialogue Tracks
      London
      Digital Cinema Processing
      18 Dubbing
      Locations
      Internet
      Internet
      Opticals – Film Prints
      Toronto
      IMAX Processing
    • 51. Media Agent
      Media Agent
      Use Case: News Distribution
      Impact
      Enables East and West Coast collaboration for synchronization of News programming replacing FTP
      Improved speed and reliability enabled News to get to air faster.
      Time to transmit a 16GB file went from ~ 4 hours to ~ 6 minutes
      New York
      Los Angeles
      1Gb/s Link
      Harris NEXIO Newsroom Servers
      Harris NEXIO Newsroom Servers
    • 52. Use Case Aggregation: Apple ITunes Store
      ITS
      Transporter
      Signiant
      CTE
      Impact
      Embedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets
      Over 200 Primary Suppliers using Signiant to Submit Content
      Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store
      CDN
      3,200+ Vendors
      Supplying
      Content to iTunes
      56,000 iPhone
      Application Suppliers
      Live
      Servers
      Staging
      Servers
      Transform
      Automated Processes
    • 53. Use Case: Aggregation and Distribution
      Impact
      Enabled NBC to move over 5000 titles in 2 weeks prior to Hulu launch automatically and as files over the network – savings estimated to be $300k
      Optimized bandwidth by 800% - savings estimated to be $100,000s annually
      Content Partner
      Hard
      Drives
      Hard
      Drives
      Video Portal
      Staging
      Servers
      Live
      Servers
      1 Mb/s
      Content
      Servers
      Broadband
      Networks
      Internet
      Signiant Enabled
      Content Partner
      Content
      Servers
      135 Mb/s
      Content Suppliers:
      Film Studios
      TV Networks / Channels
      Sports
      Kids Programming
      TV Replay
    • 54. Use Case: Collaboration
      Impact
      Consolidated Infrastructure Across Multiple Bus
      BU’s can now collaborate – regardless of geography – Impact is measured to be over $1M/annually
      Fox Business Units
      Private
      Infrastructure
      Distribution
      Partners
      Artesia
      DAM
      Transcode
      Storage
      Fox Business Units
      Signiant Central Media Manager
      Signiant Media Agent
    • 55. Use Case: Content Aggregation To Playout
      Broadcasters
      Impact
      File-based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day)
      Labor Savings from automating processes = $1.1M Annually (manual processing of assets)
      Enables Digital Media Centre to Scale their business without adding – 4 using Signiant (growing to 53 channels) and more.
      Playout Center,
      Amsterdam
      Signiant Agents
      Conform
      Logic: if media and xml are in right form - skip
      Playout
      Logic: Proper Directory Mapping; API level notify
      DMZ
      Transmission Infrastructure
      XML
      Transform
      Content Store
      Automation
      System
      Aggregation
      Server
      VirusScan
      Media
      Transcode
      Playout
      Server
      Fail
      Quarantine
      Archive
      Pull Trigger, presence of all:
      .mov
      .ocl / .xml
      .m2v
      .wav (3)
    • 56. Use Case: Distribution
      Impact
      File-based vs. Tape Delivery resulted in over $2M savings annually
      Labor Savings from automating processes = $300K Annually
      Enables Discovery to Scale their Digital Media Business – 18 partners and growing
      Playout Server
      @Playout Center
      Syndication
      Partners
      Live
      Playout
      50Mb/s
      MPEG File
      1
      DNE
      XML
      App
      Transcode
      Conform
      3
      4
      5
      7
      1
      6
      IPTV
      Operator
      Content
      Store
      CMM
      QC
      Network
      Network
      Content Asset is automatically received from play out center into Content Store
      Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination)
      Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)
      Asset is moved to Conform to add audio tracks, insert promos or remove ad breaks
      Asset is moved to Transcode where content is transformed into profile format.
      Asset is sent to QC
      Asset is delivered to partner location
    • 57. Use Case: Contribution
      Impact
      All file base workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s
      Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually.
      Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”
      Website with
      Media
      Exchange
      Installed
      Distribution or Playout
      Servers
      Intranet
      Internet
      Signiant Enabled
      File Transfers
      Amateur
      Videographers
      Website
    • 58. Use Case Managed Delivery: Microsoft Xbox, Zune and Office
      Use Case: Office
      Move 600MB Packages quickly to the CDNs.
      Track the movement  of packages and receive the certified delivery.
      Flag and do error handling when problems came up.
      Resume transmission after a link has been restored using our check-pointing.
      Schedule file delivery and prioritize files – patches, xml and large virtual images.  Sending them in the right order is extremely important.
      Users
      CDNs
      Signiant Agents
      Build Environment
      Publish Server
      (silver)
      Staging Server
      Origin
      Server
      “Gold” Server
      Alternate Language Versions
      ECN
    • 59. More than transport…
      Content Supply Chain Management

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