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Replace/Reduce Satellite and Terrestrial Costs - Signiant Webinar
 

Replace/Reduce Satellite and Terrestrial Costs - Signiant Webinar

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Get Immediate ROI Utilizing Your Network’s Existing Bandwidth Investment and Reduce Your Reliance on External Services.

Get Immediate ROI Utilizing Your Network’s Existing Bandwidth Investment and Reduce Your Reliance on External Services.

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  • Survey With the release of V8.0 in December, customers are no longer seeing us as a file transport platform Our customers which include many of you on this webcast are looking for specific solutions to include: Cost Reduction Monetizing content assets in new ways International Content Distribution and Syndication Collaborative content creation and preparation All of these customer initiatives have immediate financial impact to your top and bottom lines. How do you successfully achieve these initiatives? SPEED though Automation

Replace/Reduce Satellite and Terrestrial Costs - Signiant Webinar Replace/Reduce Satellite and Terrestrial Costs - Signiant Webinar Presentation Transcript

  • Tony Lapolito, VP, Marketing & Product Management, Signiant Replace/Reduce Satellite and Terrestrial Costs Get Immediate ROI Utilizing Your Network’s Existing Bandwidth Investment and Reduce Your Reliance on External Services
  • Today’s Speaker
    • Tony Lapolito, Signiant’s VP, Marketing & Product Management
    • Tony is responsible for Signiant’s global marketing operations and guides the company’s overall market strategy. Tony has over fifteen years of experience in the networking and video industries, having held executive management positions at VidSys, Cisco, SightPath, Artel Video Systems and 3Com. Prior to Signiant, Tony managed the marketing efforts of Cisco Systems' Application and Content Networking division. During his tenure at Cisco, he oversaw the successful integration of the SightPath, Arrowpoint, Tasmania Networks and Precept Software acquisitions, while realizing substantial revenue growth.
  • Agenda
    • Quick recap of Signiant Technology
      • Signiant’s Extensible Platform for Content Process Automation
    • Leveraging Your Network's Existing Bandwidth
      • Reduce or eliminate satellite & terrestrial transport service costs
      • Become 80 times more efficient with a software solution
      • Collaborate globally with all of your business partners
      • Increase labor productivity
    • Case Studies
    • Question and Answer Session
  • Signiant Snapshot
    • Content Distribution Management Software Company That:
      • Automates and Manages the Movement and Processing of Digital Content within and between Organizations.
        • Provides Rapid ROI: Increase Revenue, Lower Cost and Optimize Existing Assets
        • Enables Global Collaboration during the Creation, Processing and Distribution of Digital Media.
    • Corporate Headquarters: Burlington, Massachusetts, USA
      • Development Center: Ottawa, Canada
      • Sales Offices: Los Angeles, San Francisco, London, New York, Munich, Singapore
      • Distribution Partners: Canada, Japan, Italy, Germany, France, Brazil, Mexico
    • Founded in 2000 , spun out from Nortel
      • More than 10,000 Signiant Media Agents Deployed
      • More than 400 customers Worldwide
      • Successfully Deployed to Support Some of the Most Complex Mission Critical Applications
  • Sample Customers
  • Content Distribution Management Software Solution
      • Central Media Manager
      • Central Management Control from anywhere
      • Multi-Tenant / Multi-Business
      • Centrally Stored Adaptive policy engine
      • Media Agents
      • Desktop or Server Configurations
      • Multi-purpose capabilities
      • Heterogeneous OS support
      • Media Exchange Application
      • Agent-less Java-based Secure, WAN Accleration
      • For Users, anywhere, anytime to initiate uploads, downloads, workflows or jobs
  • Signiant in the words of our customers...
    • “ Provides workflow automation for accelerated file transfers”
    • “ Intelligent and efficient workflows for moving media”
    • “ Digital content delivery efficiency and workflow automation”
    • “ Automated file movement and process control”
    • “ Large-scale file transfer with optimization and workflow”
  • Why do companies turn to file transfer services?
    • Time
      • Ensure deadlines are met
    • Reach
      • Ensure you can reach any location
    • Network Speed
      • Address inadequate network infrastructure
    • Tracking
      • Know where assets are at all times
    • Capacity
      • Ensure that peak traffic can be handled
  • Why?
    • Services are much more expensive than optimizing your own network for digital content delivery
    • A Content Distribution Management solution using your existing network can address your business needs
    • ROI is almost immediate
  • The Cost of Satellite
    • Infrastructure
      • Teleport Cost = $650K
      • Remote Sites = $3,300 each
    • Recurring
      • Cost is $7,000 / Month / Mb/s
      • 34 Mb/s Transponder = $2.8M annually
    • Marginal Cost
      • $21 / GB
    • Example Marginal Cost:
      • Two hour HD Movie = 23GB
      • Cost = $480 per movie
    • Perspective on a 34 Mb/s SAT Transponder:
    • 360 GB / Day
    • 134 TB / Year
    • Multicast Capable
  • The Cost of Terrestrial Service
    • Infrastructure
      • Minimal
    • Recurring Cost
      • Modeled after tape shipment
      • $20-25/GB based on annual volume
    • Marginal Cost
      • $20 / GB per location
    • Example Marginal Cost:
      • Two hour HD Movie = 23GB
      • Cost = $460 per movie
  • The Cost of Private Content Distribution Management
    • Infrastructure
      • $10,000 / per site
    • Recurring Cost
      • DS3 (45Mb/s) Cost is $3000 / Month
    • Marginal Cost
      • $0.20 / GB per location
    • Example Marginal Cost
      • Two hour HD Movie = 23GB
      • Cost = $9.00 per movie
  • Replacing Satellite with CDM for Promo File Distribution Main Site Target Satellite Terrestrial Signiant Payback Period
    • Distribute 6GB file to 17 locations using MC SAT
    • Current marginal cost = $23/GB or $138 each file.
    • Using Signiant and terrestrial = marginal cost = 0.20 / GB or $1.20 per file
    • For 17 Locations = $20.40
    • Cost Savings per File = $117.60
    • Investment = $168,500
    • Per File Savings = $117.60
    • Company distributes 25 promos per day
    • Payback Period is 57 days
  • Replacing Terrestrial Service with CDM for Collaboration Distribution Partners Business Units Business Units Signiant Central Media Manager Signiant Media Agent Terrestrial Service Terrestrial Signiant Payback Period
    • Utilize Terrestrial Service to collaborate for content creation
    • Each 44 min episode is 100GB of content or $2,000
    • Using Signiant and terrestrial = marginal cost = 0.20 / GB or $20 per Episode
    • Cost Savings per Episode = $1,980
    • Investment = $50,000
    • Per File Savings = $1,980
    • 1 Prime Time Show is between 20-24 episodes.
    • Payback Period is essentially 1 season of 1 show.
  • So what can Signiant do for you?
  • Optimize your Bandwidth
      • Delivery files fast
      • Meet deadlines
      • Get the most out of your existing bandwidth investment
    Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload
  • Manage Your File Transfers
    • Manage entire network with minimal overhead
    • Manage and track all transfers
    • Apply bandwidth where needed
    TCP Doesn’t “Fill the Pipe;” Low Efficiency Signiant “ Fills the Pipe” and Multiple Virtual Pipes with Job or File based bandwidth and priority control. UDP/WAN Acceleration “ Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+
  • Increase Labor Productivity
      • Automate tasks to reduce labor
      • Ensure lights out operation
      • Integrate with your existing products and systems
    Edit > Transcode > Watermark > Transfer > Cloud Archive > Email
  • Conclusions
    • Services are much more expensive than optimizing your own network for digital content delivery
    • A Content Distribution Management solution using your existing network can address your business needs
    • ROI is almost immediate
  • Thank You for Joining Us You will receive an email with a link to a recording of this webinar
    • Learn more at: www.signiant.com