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Signiant Content Supply Chain Webcast
 

Signiant Content Supply Chain Webcast

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This webcast explains the capabilities of Signiant's fast, secure and reliable content management software. Depending on where you are in your transformation to file-based workflows, there is a ...

This webcast explains the capabilities of Signiant's fast, secure and reliable content management software. Depending on where you are in your transformation to file-based workflows, there is a Signiant product to match your tactical and strategic needs. The new products allow organizations of any size to exchange content quickly, securely and cost-effectively and are a starting point for content management workflows.

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  • Disconnected Supply ChainsIslands of FilesMostly TapesInefficient ….
  • The number $200 / ‘transaction’ is very well accepted in the industry .. It does vary based on variable --- International vs. Domestic vs. Intra-cityTape type ----- SD / HD / Hard Drive / Reuse vs. archive/storeCourier on plane CustomsDoes not account for the cost of Tape InfrastructureBut the number .. $200 is pretty safe for generic modeling … it could be $100 or it could be $400 .. Just depends
  • ChallengeCapture content from anywhere in the world from many contributors.Use of public internet.Require security, reliability and speed.Minimal IT resources.Minimal administrative personnelSpeed of implementation.SolutionUtilization of Signiant to ingest user generated content.Signiant Media Exchange implemented on website to allow uploads.ResultsUsers can quickly, reliably and securely upload content.Agent-less, WAN-accelerated, secure uploads and downloads.Compatible with all web sites, current applications and systems.
  • Packaged solution of Manager and Media Agent functionality bundled together – run on same hardwareContentPoint can connect with 1 to 2 other “managers”Has 2 TrustsEither Signiant CDM NetworksOther Content PointsContent TransfersJobs Initiated with Drop Box TriggersSecure, Accelerated Transfer with Check Pointing – Unlimited BW5 Concurrent TransfersIncludes Relay Functionality – if required.Management FunctionalityReal Time Job ViewBandwidth ControlsActivity Reporting
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • SDK Includes.JAR File and DocumentationSigniant Java AppletSigniant Java Transfer Engine (JTE)Implementation Choices include:Integration with Signiant Java AppletRich Internet Apps (Adobe Flex, JAVA and others.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • Manager Peering Module (MPM) is an optional software module that enables Managers to view and control Media Agents and Jobs on other Managers - allowing Signiant powered content networks to share content. Connecting Managers and Media Agents is based on the Cross Trust established by exchanging certificates. Once the Agents certificates are imported into a foreign manager, simultaneous Agent and Job control from more than one manager is enabled. Establishing Cross Trust relationships is simple through the GUI and administrators can even set the level of authorization (monitor vs. control) on a per agent basis. 
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.

Signiant Content Supply Chain Webcast Signiant Content Supply Chain Webcast Presentation Transcript

  • Kick-Start Your Content Supply Chain Management Solution
    New Products from Signiant to Help You Get Started
    More than transport …
    Content Supply Chain Management
  • Signiant Snapshot
    • Content Supply Chain Management software company
    Signiant is trusted by organizations to deliver content supply chain management software. Our solutions automate, integrate, and propel, global distribution of their valuable content to enable new businesses.
    • Corporate Headquarters: Burlington, Massachusetts, USA
    • R&D Center: Ottawa, Canada
    • Sales Offices: Los Angeles, New York, San Francisco, London, Munich, Singapore, Paris
    • Founded in 2000, spun out from Nortel
    • More than 10,000 Signiant Media Agents Deployed
    • More than 400 customers
    • Successfully Deployed to Support Some of the Most Complex Content Supply Chain Management Initiatives
    2
  • Recent News
    FIFA World Cup
    • Signiant Provides File-Based Workflow Connectivity for ESPN and Lasernet
    Vancouver Olympics
    • Signiant Delivers Online VOD for NBC’s Coverage of the Vancouver Winter Games
    Avatar
    • Deluxe® and Signiant Team to Deliver Avatar for a Same-Day International Release
    3
  • Industry Trends and Initiatives
    Green
    Cost Reduction
    Same Day
    Same Date
    Digital Syndication
    International Distribution
    File-Based Workflows
    4
  • “Old School” Linear Distribution
    30 Rock
    Playout
    Reruns
    Distribution
    Creative
    Editor
    Content Store
    Master Control
    Transcode
    5
  • “New” Digital Content Distribution
    Playout
    30 Rock
    Digital
    Disconnected Supply Chain
    Cable
    Distribution
    Mobile
    Creative
    Editor
    International
    Content Store
    FTP
    FTP
    FTP
    FTP
    FTP
    Airline
    Transcode
    6
  • “New” Digital Content Distribution
    Playout
    30 Rock
    Digital
    CMM1
    Cable
    Distribution
    Mobile
    Creative
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Editor
    International
    Content Store
    Airline
    Transcode
    7
  • Signiant Sources of Value
    8
  • Physical Media Distribution
    $200Range ~ $100-1000
    Shipping Tapes or Drives
    9
  • More than Transport …
    Content Supply Chain Management
    “for files what FedEx is for packages”
    Accelerated Content Transport
    Central Management
    Content Process Automation
    B2B Content Peering
    10
  • Right Product for Right Buyer
    Media Exchange software
    Content Distribution Management (CDM) software
    Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets.
    Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution with CDM.
    Content Transfer Engine SDK
    Content Transporter software
    Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement.
    Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners.
    Content Point software
    Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.
  • Right Product for Right Buyer
    Media Exchange software
    Content Distribution Management (CDM) software
    Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets.
    Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution with CDM.
    Content Transfer Engine SDK
    Content Transporter software
    Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement.
    Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners.
    Content Point software
    Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.
  • Signiant Product Portfolio
    Media Exchange software
    Content Distribution Management (CDM) software
    • User to User Interactive Transfers
    • User to Portal Collaboration
    • Interactive Workflow.
    • Content Supply Chain Management more than 15 Nodes
    • Transport + Central Management + Content Automation + Manager Peering
    Content Transfer Engine
    Content Transporter software
    NEW
    NEW
    • Embedded Transport for Rich Media Web Applications
    • Software Development Toolkit
    • Transport Network 5-15 Nodes
    • Centrally Managed / Light Automation
    Content Point software
    NEW
    • Point-to-Point Transport
    • Tributary Transport Node
    • 2-5 Nodes
  • Content Supply Chain Evolution
    Lot of Locations
    Multi-Org
    Collaboration
    Lots of Files
    Manual
    File Processing
    Large File
    Movement
    (tape elimination)
    Pain
    Point
    Content Transporter
    Content Point
    Content Distribution Mgt
    Tape to FTP
    Manager Peering
    B2B Peering
    Central
    Management
    Transport
    (Accelerate & Secure)
    Content Process Automation
    14
  • Content Transporter
    Centrally manage the accelerated, secure movement of content throughout a medium B2B network of locations – including partners.
    Transport Network
    5-15 Nodes
    Includes:
    Accelerated Transport
    Central Management
    Light Automation – Media DropBox, MediaAggregator, Media Distributor
    MediaAgent
    MediaAgent
    MediaAgent
    MediaAgent
    Central Media
    Manager
    https
    Administrator
    Network
    Content Store
    Application Server
    15
  • As of 12/21 – Avatar did $516M in domestic box office revenue… $1.69B total. The same day / date release of Avatar enabled by Signiant helped generate almost $1.2B in box office revenue. According to Ron Horowitz, Vice President & General Manager of Deluxe – without Signiant they would not have been able to produce the many international versions released globally.
    Use Case: International VersioningContent Transporter Software
    Central Media
    Manager
    Media Agent
    Media Agent
    Media Agent
    Media Agent
    Media
    Exchange
    Collaboration
    Distribution
    DubbingReference
    Material (10GB)
    Burbank
    MediaExchange
    User (s)
    Film Masters
    Dialogue Tracks
    London
    Audio Mixing
    Digital Cinema Processing
    18 Dubbing
    Locations
    Internet
    Internet
    Opticals – Film Prints
    Toronto
    Impact
    Enabled Same Day and Date Release of Avatar Internationally – despite multiple cuts and versions.
    Increased Revenue and Reduced Piracy
    IMAX Processing
    16
  • Use Case: Contribution
    Impact
    All file-based workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s.
    Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually.
    Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”.
    London
    videographer
    videographer
    videographer
    videographer
    videographer
    Rome
    San Francisco
    17
  • Content Point
    Content Transfers
    Jobs Initiated with Drop Box Triggers
    Secure, Accelerated Transfer with Check Pointing – Unlimited BW
    5 Concurrent Transfers
    Includes Transversal
    Management Functionality
    Real Time Job View
    Bandwidth Controls
    Activity Reporting
    Accelerated, reliable, secure transport of content between two locations or connect to other Signiant enabled partners.
    Packaged Solution of Agent and Manager on Single Hardware
    Point-to-Point Transport
    Tributary Transport Node with CDM
    2-5 Nodes
    Includes:
    Accelerated Transport
    File Movement Management
    Drop Box Automation
    Reporting
    18
  • Content Point
    19
  • Configurations
    Location 1
    Location 2
    Content
    Point
    Content
    Point
    Content
    Point
    Content
    Point
    Content
    Point
    Point-to-Point
    Internet
    Location 2
    Location 1
    Point-to-Point with 2 CPs
    Location 3
    20
  • Configurations
    Manager
    Media Agent
    Media Agent
    Media Agent
    Media Agent
    Content
    Point
    Content
    Point
    Point-to-Point and Connected to Partner with CDM
    Location 2: CDM Network
    CP Location 1
    CP Location 3
    21
  • Use Case: Collaboration
    Content Point Software
    Impact
    Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content.
    Optimized bandwidth by 1100% - savings estimated to be $100,000s annually.
    Video/Film Library
    Optimized OC12 – Faster Than Real Time HD Transfers
    Show Creation
    22
  • Use Case: B2B Content Exchange
    Content Distribution Management Software
    Impact
    Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance.
    Signiant CDM Software
    32 Teams – League Office – NFL Network/Films
    Video/Film Library
    Automated Processes
    Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X
    College Scouting – 100s TB
    23
  • Content Transfer Engine
    Embedded Transport of Content for Rich Media Web Applications.
    Embedded in Web Applications for Accelerated, Reliable, Secure Client Upload and Download.
    Dynamically Downloads into Client Browser – Applet Based
    Integrate with Commercial or Customer Web Applications
    Compatible with Signiant Manager
    Java SDK
    24
  • Content Transfer Engine Basic Configuration
    Rich Internet Application
    Content Transfer Engine
    DMZ
    Web App User
    Web App User
    Web App User
    Internet
    25
  • Use Case: AggregationContent Transfer Engine Embedded in ITS Transporter
    ITS
    Transporter
    Signiant
    CTE
    Impact
    Embedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets.
    Over 200 Primary Suppliers using Signiant to Submit Content .
    Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store.
    CDN
    3,200+ Vendors
    Supplying
    Content to iTunes
    56,000 iPhone
    Application Suppliers
    Live
    Servers
    Staging
    Servers
    Transform
    Automated Processes
    26
  • Manager Peering Module
    Enables B2B Exchange of Content Across Organizations
    Software Modules that Enable Signiant CDM Managers to View and Control Agents on “Foreign” Managers.
    Establishes Trust Across Managers and Agents to Extend Enterprise Security Model Across Business Boundaries.
    27
  • 28
  • 29
  • 30
  • Why B2B Matters?
    Playout
    30 Rock
    Digital
    CMM1
    Cable
    Mobile
    Location 2
    Location 3
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    ?
    Agent
    Editor
    International
    Content Store
    Airline
    Transcode
    31
  • 30 Rock
    Folder Drop Exchange
    Playout
    CMM1
    Location 2
    Location 3
    Agent
    Agent
    Agent
    Agent
    Editor
    Content Store
    Transcode
    32
  • Connected File-Based Workflow
    30 Rock
    Playout
    CMM1
    CMM2
    Location 2
    Location 3
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Editor
    VirusScan
    Content Store
    Content Store
    Automation
    System
    Playout
    Server
    Transcode
    Transcode
    33
  • Peering of CDMs to Connect Supply Chain
    30 Rock
    Playout
    CMM1
    CMM2
    MPM
    MPM
    Location 2
    Location 3
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Agent
    Editor
    VirusScan
    Content Store
    Content Store
    Automation
    System
    Playout
    Server
    Transcode
    Transcode
    34
  • Use Case: B2B Delivery to CDN Microsoft Xbox & Zune to Akamai
    Three Use Cases
    Library Sync
    • 100’s of TB, 24/7 automation, exception handling, high reliability, multi-job streams.
    Daily Updates
    • Integrate with DAM, transcode & publishing.
    • Deliver updates every 5 minutes to daily.
    • Guarantee delivery (multiple files); send cont to publish system.
    • Automated exception.
    Hot Origin
    • Top 50 titles delivered to two origin servers.
    • Workflow #2 with dual stream & content deletion.
    Signiant
    CDM
    Origin
    Storage
    CDN
    35
  • Use Case: B2B Aggregation To PlayoutContent Distribution Management Software
    Broadcasters
    Impact
    File-based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day).
    Labor Savings from automating processes = $1.1M Annually (manual processing of assets).
    Enables Digital Media Center to Scale the business without adding – 4 using Signiant (growing to 53 channels) and more.
    Playout Center,
    Amsterdam
    Signiant Agents
    Conform
    Logic: if media and xml are in right form - skip
    Playout
    Logic: Proper Directory Mapping; API level notify
    CDM
    SW
    DMZ
    Transmission Infrastructure
    XML
    Transform
    Content Store
    Automation
    System
    Aggregation
    Server
    VirusScan
    Media
    Transcode
    Playout
    Server
    Fail
    Quarantine
    Archive
    Pull Trigger, presence of all:
    .mov
    .ocl / .xml
    .m2v
    .wav (3)
    36
  • Content Supply Chain Management www.signiant.com/product-tour/