Signiant Content Supply Chain Webcast

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This webcast explains the capabilities of Signiant's fast, secure and reliable content management software. Depending on where you are in your transformation to file-based workflows, there is a Signiant product to match your tactical and strategic needs. The new products allow organizations of any size to exchange content quickly, securely and cost-effectively and are a starting point for content management workflows.

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  • Disconnected Supply ChainsIslands of FilesMostly TapesInefficient ….
  • The number $200 / ‘transaction’ is very well accepted in the industry .. It does vary based on variable --- International vs. Domestic vs. Intra-cityTape type ----- SD / HD / Hard Drive / Reuse vs. archive/storeCourier on plane CustomsDoes not account for the cost of Tape InfrastructureBut the number .. $200 is pretty safe for generic modeling … it could be $100 or it could be $400 .. Just depends
  • ChallengeCapture content from anywhere in the world from many contributors.Use of public internet.Require security, reliability and speed.Minimal IT resources.Minimal administrative personnelSpeed of implementation.SolutionUtilization of Signiant to ingest user generated content.Signiant Media Exchange implemented on website to allow uploads.ResultsUsers can quickly, reliably and securely upload content.Agent-less, WAN-accelerated, secure uploads and downloads.Compatible with all web sites, current applications and systems.
  • Packaged solution of Manager and Media Agent functionality bundled together – run on same hardwareContentPoint can connect with 1 to 2 other “managers”Has 2 TrustsEither Signiant CDM NetworksOther Content PointsContent TransfersJobs Initiated with Drop Box TriggersSecure, Accelerated Transfer with Check Pointing – Unlimited BW5 Concurrent TransfersIncludes Relay Functionality – if required.Management FunctionalityReal Time Job ViewBandwidth ControlsActivity Reporting
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • ChallengeCapture and archive of weekly games from many locations.Access to large archive of historical footage.Distribute content to teams.SolutionCurrent: Point-to-Point Signiant powered connection between Los Angeles and Mount Laurel, NJ.Future: Remotely deployed Signiant Agents and Media Exchange to game locations.ResultsReduction in time and cost of delivering archive footage.Delivery of game content to archive.Reduction in time between game completion and distribution to teams.
  • SDK Includes.JAR File and DocumentationSigniant Java AppletSigniant Java Transfer Engine (JTE)Implementation Choices include:Integration with Signiant Java AppletRich Internet Apps (Adobe Flex, JAVA and others.
  • ChallengePopulate on-line store with many files, large and small with different formats from many different sources.Content needs to be “live” at release date.SolutionEmbed Signiant CTE product into application distributed to vendorsResultsAccelerated transfer of large files.Automation of jobs to manage transfer of many files reducing labor cost.Management of bandwidth ensures timely delivery.Email confirmation eliminates doubt about delivery.Security features prevents piracy and early leakage.
  • Manager Peering Module (MPM) is an optional software module that enables Managers to view and control Media Agents and Jobs on other Managers - allowing Signiant powered content networks to share content. Connecting Managers and Media Agents is based on the Cross Trust established by exchanging certificates. Once the Agents certificates are imported into a foreign manager, simultaneous Agent and Job control from more than one manager is enabled. Establishing Cross Trust relationships is simple through the GUI and administrators can even set the level of authorization (monitor vs. control) on a per agent basis. 
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • This demonstrates our ability to enable customers to remotely manage their content without involving Akamai (which would be costly and non-scalable).  This could be a significant competitive differentiator for Akamai by providing a suite of remote data management/storage services.
  • Signiant Content Supply Chain Webcast

    1. 1. Kick-Start Your Content Supply Chain Management Solution<br />New Products from Signiant to Help You Get Started<br />More than transport …<br />Content Supply Chain Management <br />
    2. 2. Signiant Snapshot<br /><ul><li>Content Supply Chain Management software company</li></ul>Signiant is trusted by organizations to deliver content supply chain management software. Our solutions automate, integrate, and propel, global distribution of their valuable content to enable new businesses. <br /><ul><li>Corporate Headquarters: Burlington, Massachusetts, USA
    3. 3. R&D Center: Ottawa, Canada
    4. 4. Sales Offices: Los Angeles, New York, San Francisco, London, Munich, Singapore, Paris
    5. 5. Founded in 2000, spun out from Nortel
    6. 6. More than 10,000 Signiant Media Agents Deployed
    7. 7. More than 400 customers
    8. 8. Successfully Deployed to Support Some of the Most Complex Content Supply Chain Management Initiatives</li></ul>2<br />
    9. 9. Recent News<br />FIFA World Cup<br /><ul><li>Signiant Provides File-Based Workflow Connectivity for ESPN and Lasernet</li></ul>Vancouver Olympics<br /><ul><li>Signiant Delivers Online VOD for NBC’s Coverage of the Vancouver Winter Games</li></ul>Avatar<br /><ul><li>Deluxe® and Signiant Team to Deliver Avatar for a Same-Day International Release </li></ul>3<br />
    10. 10. Industry Trends and Initiatives<br />Green<br />Cost Reduction<br />Same Day<br />Same Date<br />Digital Syndication<br />International Distribution<br />File-Based Workflows<br />4<br />
    11. 11. “Old School” Linear Distribution<br />30 Rock<br />Playout<br />Reruns<br />Distribution<br />Creative<br />Editor<br />Content Store<br />Master Control<br />Transcode<br />5<br />
    12. 12. “New” Digital Content Distribution<br />Playout<br />30 Rock<br />Digital<br />Disconnected Supply Chain<br />Cable<br />Distribution<br />Mobile<br />Creative<br />Editor<br />International<br />Content Store<br />FTP<br />FTP<br />FTP<br />FTP<br />FTP<br />Airline<br />Transcode<br />6<br />
    13. 13. “New” Digital Content Distribution<br />Playout<br />30 Rock<br />Digital<br />CMM1<br />Cable<br />Distribution<br />Mobile<br />Creative<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Editor<br />International<br />Content Store<br />Airline<br />Transcode<br />7<br />
    14. 14. Signiant Sources of Value<br />8<br />
    15. 15. Physical Media Distribution<br />$200Range ~ $100-1000<br />Shipping Tapes or Drives<br />9<br />
    16. 16. More than Transport …<br />Content Supply Chain Management<br /> “for files what FedEx is for packages”<br />Accelerated Content Transport<br />Central Management<br />Content Process Automation<br />B2B Content Peering<br />10<br />
    17. 17. Right Product for Right Buyer<br />Media Exchange software<br />Content Distribution Management (CDM) software<br />Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets.<br />Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution with CDM. <br />Content Transfer Engine SDK<br />Content Transporter software<br />Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement.<br />Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners.<br />Content Point software<br />Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.<br />
    18. 18. Right Product for Right Buyer<br />Media Exchange software<br />Content Distribution Management (CDM) software<br />Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets.<br />Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution with CDM. <br />Content Transfer Engine SDK<br />Content Transporter software<br />Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement.<br />Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners.<br />Content Point software<br />Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.<br />
    19. 19. Signiant Product Portfolio<br />Media Exchange software<br />Content Distribution Management (CDM) software<br /><ul><li>User to User Interactive Transfers
    20. 20. User to Portal Collaboration
    21. 21. Interactive Workflow.
    22. 22. Content Supply Chain Management more than 15 Nodes
    23. 23. Transport + Central Management + Content Automation + Manager Peering</li></ul>Content Transfer Engine<br />Content Transporter software<br />NEW<br />NEW<br /><ul><li>Embedded Transport for Rich Media Web Applications
    24. 24. Software Development Toolkit
    25. 25. Transport Network 5-15 Nodes
    26. 26. Centrally Managed / Light Automation</li></ul>Content Point software<br />NEW<br /><ul><li>Point-to-Point Transport
    27. 27. Tributary Transport Node
    28. 28. 2-5 Nodes</li></li></ul><li>Content Supply Chain Evolution<br />Lot of Locations<br />Multi-Org<br />Collaboration<br />Lots of Files<br />Manual<br />File Processing<br />Large File<br />Movement<br />(tape elimination)<br />Pain<br />Point<br />Content Transporter<br />Content Point<br />Content Distribution Mgt<br />Tape to FTP<br />Manager Peering<br />B2B Peering<br />Central<br />Management<br />Transport<br />(Accelerate & Secure)<br />Content Process Automation<br />14<br />
    29. 29. Content Transporter<br />Centrally manage the accelerated, secure movement of content throughout a medium B2B network of locations – including partners.<br /> Transport Network <br /> 5-15 Nodes<br /> Includes:<br />Accelerated Transport<br />Central Management<br />Light Automation – Media DropBox, MediaAggregator, Media Distributor<br />MediaAgent<br />MediaAgent<br />MediaAgent<br />MediaAgent<br />Central Media<br />Manager<br />https<br />Administrator<br />Network<br />Content Store<br />Application Server<br />15<br />
    30. 30. As of 12/21 – Avatar did $516M in domestic box office revenue… $1.69B total. The same day / date release of Avatar enabled by Signiant helped generate almost $1.2B in box office revenue. According to Ron Horowitz, Vice President & General Manager of Deluxe – without Signiant they would not have been able to produce the many international versions released globally.<br />Use Case: International VersioningContent Transporter Software<br />Central Media<br />Manager<br />Media Agent<br />Media Agent<br />Media Agent<br />Media Agent<br />Media<br />Exchange<br />Collaboration<br />Distribution<br />DubbingReference<br />Material (10GB)<br />Burbank<br />MediaExchange <br />User (s)<br />Film Masters<br />Dialogue Tracks<br />London<br />Audio Mixing<br />Digital Cinema Processing<br />18 Dubbing<br />Locations<br />Internet<br />Internet<br />Opticals – Film Prints<br />Toronto<br />Impact<br />Enabled Same Day and Date Release of Avatar Internationally – despite multiple cuts and versions.<br />Increased Revenue and Reduced Piracy<br />IMAX Processing<br />16<br />
    31. 31. Use Case: Contribution<br />Impact<br />All file-based workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s.<br />Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually.<br />Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”.<br />London<br />videographer<br />videographer<br />videographer<br />videographer<br />videographer<br />Rome<br />San Francisco<br />17<br />
    32. 32. Content Point<br />Content Transfers<br />Jobs Initiated with Drop Box Triggers<br />Secure, Accelerated Transfer with Check Pointing – Unlimited BW<br />5 Concurrent Transfers<br />Includes Transversal<br />Management Functionality<br />Real Time Job View<br />Bandwidth Controls<br />Activity Reporting<br />Accelerated, reliable, secure transport of content between two locations or connect to other Signiant enabled partners.<br />Packaged Solution of Agent and Manager on Single Hardware<br /> Point-to-Point Transport<br /> Tributary Transport Node with CDM<br /> 2-5 Nodes<br /> Includes:<br />Accelerated Transport<br />File Movement Management<br />Drop Box Automation<br />Reporting<br />18<br />
    33. 33. Content Point<br />19<br />
    34. 34. Configurations<br />Location 1<br />Location 2<br />Content<br />Point<br />Content<br />Point<br />Content<br />Point<br />Content<br />Point<br />Content<br />Point<br />Point-to-Point<br />Internet<br />Location 2<br />Location 1<br />Point-to-Point with 2 CPs<br />Location 3<br />20<br />
    35. 35. Configurations<br />Manager<br />Media Agent<br />Media Agent<br />Media Agent<br />Media Agent<br />Content<br />Point<br />Content<br />Point<br />Point-to-Point and Connected to Partner with CDM<br />Location 2: CDM Network<br />CP Location 1<br />CP Location 3<br />21<br />
    36. 36. Use Case: Collaboration<br />Content Point Software<br />Impact<br />Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content.<br />Optimized bandwidth by 1100% - savings estimated to be $100,000s annually.<br />Video/Film Library<br />Optimized OC12 – Faster Than Real Time HD Transfers<br />Show Creation<br />22<br />
    37. 37. Use Case: B2B Content Exchange<br />Content Distribution Management Software<br />Impact<br />Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance.<br />Signiant CDM Software<br />32 Teams – League Office – NFL Network/Films<br />Video/Film Library<br />Automated Processes<br />Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X<br />College Scouting – 100s TB<br />23<br />
    38. 38. Content Transfer Engine<br />Embedded Transport of Content for Rich Media Web Applications.<br />Embedded in Web Applications for Accelerated, Reliable, Secure Client Upload and Download.<br /> Dynamically Downloads into Client Browser – Applet Based<br /> Integrate with Commercial or Customer Web Applications<br /> Compatible with Signiant Manager<br /> Java SDK<br />24<br />
    39. 39. Content Transfer Engine Basic Configuration<br />Rich Internet Application<br />Content Transfer Engine<br />DMZ<br />Web App User<br />Web App User<br />Web App User<br />Internet<br />25<br />
    40. 40. Use Case: AggregationContent Transfer Engine Embedded in ITS Transporter <br />ITS<br />Transporter<br />Signiant<br />CTE<br />Impact<br />Embedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets.<br />Over 200 Primary Suppliers using Signiant to Submit Content .<br />Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store.<br />CDN<br />3,200+ Vendors<br />Supplying<br />Content to iTunes<br />56,000 iPhone <br />Application Suppliers<br />Live<br />Servers<br />Staging<br />Servers<br />Transform<br />Automated Processes<br />26<br />
    41. 41. Manager Peering Module<br />Enables B2B Exchange of Content Across Organizations<br />Software Modules that Enable Signiant CDM Managers to View and Control Agents on “Foreign” Managers.<br />Establishes Trust Across Managers and Agents to Extend Enterprise Security Model Across Business Boundaries.<br />27<br />
    42. 42. 28<br />
    43. 43. 29<br />
    44. 44. 30<br />
    45. 45. Why B2B Matters?<br />Playout<br />30 Rock<br />Digital<br />CMM1<br />Cable<br />Mobile<br />Location 2<br />Location 3<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />?<br />Agent<br />Editor<br />International<br />Content Store<br />Airline<br />Transcode<br />31<br />
    46. 46. 30 Rock<br />Folder Drop Exchange<br />Playout<br />CMM1<br />Location 2<br />Location 3<br />Agent<br />Agent<br />Agent<br />Agent<br />Editor<br />Content Store<br />Transcode<br />32<br />
    47. 47. Connected File-Based Workflow<br />30 Rock<br />Playout<br />CMM1<br />CMM2<br />Location 2<br />Location 3<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Editor<br />VirusScan<br />Content Store<br />Content Store<br />Automation<br />System<br />Playout<br />Server<br />Transcode<br />Transcode<br />33<br />
    48. 48. Peering of CDMs to Connect Supply Chain<br />30 Rock<br />Playout<br />CMM1<br />CMM2<br />MPM<br />MPM<br />Location 2<br />Location 3<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Agent<br />Editor<br />VirusScan<br />Content Store<br />Content Store<br />Automation<br />System<br />Playout<br />Server<br />Transcode<br />Transcode<br />34<br />
    49. 49. Use Case: B2B Delivery to CDN Microsoft Xbox & Zune to Akamai<br />Three Use Cases<br />Library Sync<br /><ul><li>100’s of TB, 24/7 automation, exception handling, high reliability, multi-job streams.</li></ul>Daily Updates<br /><ul><li>Integrate with DAM, transcode & publishing.
    50. 50. Deliver updates every 5 minutes to daily.
    51. 51. Guarantee delivery (multiple files); send cont to publish system.
    52. 52. Automated exception.</li></ul>Hot Origin<br /><ul><li>Top 50 titles delivered to two origin servers.
    53. 53. Workflow #2 with dual stream & content deletion.</li></ul>Signiant<br />CDM<br />Origin<br />Storage<br />CDN<br />35<br />
    54. 54. Use Case: B2B Aggregation To PlayoutContent Distribution Management Software<br />Broadcasters<br />Impact<br />File-based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day).<br />Labor Savings from automating processes = $1.1M Annually (manual processing of assets).<br />Enables Digital Media Center to Scale the business without adding – 4 using Signiant (growing to 53 channels) and more.<br />Playout Center,<br />Amsterdam<br />Signiant Agents<br />Conform<br />Logic: if media and xml are in right form - skip<br />Playout<br />Logic: Proper Directory Mapping; API level notify<br />CDM<br />SW<br />DMZ<br />Transmission Infrastructure<br />XML<br />Transform<br />Content Store<br />Automation<br />System<br />Aggregation<br />Server<br />VirusScan<br />Media<br />Transcode<br />Playout<br />Server<br />Fail<br />Quarantine<br />Archive<br />Pull Trigger, presence of all:<br />.mov<br />.ocl / .xml<br />.m2v<br />.wav (3)<br />36<br />
    55. 55. Content Supply Chain Management www.signiant.com/product-tour/<br />

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