2010 Winter Olympics and Signiant

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This presentation, delivered by NBC Universal, explains how they involved Signiant's software in the 2010 Winter Olympics.

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2010 Winter Olympics and Signiant

  1. 1. Amar Sharma Digital Media Delivery Engineering Manager
  2. 2. 2010 Winter Olympics <ul><li>17 Days – February 12 – 28 2010 </li></ul><ul><li>6 Venues </li></ul><ul><li>16 Sports </li></ul><ul><li>Key Athletes & Stories – Shawn White, Lindsay Vonn, Apolo Anton Ohno </li></ul><ul><li>Commitment to deliver all events online in their entirety. </li></ul><ul><li>NBCOlympics.com & Outlet Distribution: Live, rewind, highlights, VOD </li></ul>
  3. 3. Challenges <ul><li>Design an optimal workflow and architecture for content delivery </li></ul><ul><ul><li>File Based video ingest to delivery to multiple platforms </li></ul></ul><ul><ul><li>Workflow tracking and instrumentation </li></ul></ul><ul><ul><li>Assignment of roles, prioritization from production to delivery </li></ul></ul><ul><ul><li>Live, rewind and highlights </li></ul></ul><ul><li>Improve speed to delivery </li></ul><ul><ul><li>Reduce end-to-end cycle time </li></ul></ul><ul><ul><li>Reduce number of device/system interfaces </li></ul></ul><ul><ul><li>Automate non-creative human tasks </li></ul></ul><ul><li>Develop Enterprise Wide sustainable solutions: </li></ul><ul><li>Use outside of the Olympics context and scale for London. </li></ul>
  4. 4. Solution <ul><li>Re-Usability </li></ul><ul><li>Reduce Risk </li></ul><ul><li>Cycle Time Reduction </li></ul><ul><li>Simplification </li></ul><ul><li>Foundation for London </li></ul>
  5. 5. Solution
  6. 6. Results <ul><li>650 Hours of Content </li></ul><ul><li>1700 Clips Produced </li></ul><ul><li>4000 Clips Distributed </li></ul><ul><li>10 min Clip delivered < 2 min </li></ul><ul><li>NBCOlympics.com: </li></ul><ul><ul><li>+243% unique users from 06 </li></ul></ul><ul><ul><li>45 million video streams </li></ul></ul><ul><ul><li>3.5 million hours streamed </li></ul></ul><ul><ul><li>710 million page views </li></ul></ul>

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