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Yard Signs Case Study: The Harvest Food Bank
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Yard Signs Case Study: The Harvest Food Bank

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Non-profit organizations should view this case to learn how a Connecticut food bank has used yard signs to ensure the success of its organization. By focusing its marketing on what has proved to be …

Non-profit organizations should view this case to learn how a Connecticut food bank has used yard signs to ensure the success of its organization. By focusing its marketing on what has proved to be effective, The Harvest Food Bank has continued to grow and thrive.

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  • 1. Custom Window Signs, Car Signs & Banners
    www.signazon.com
  • 2. Yard Signs Case Study:
    The Harvest Food Bank
  • 3. Overview
    • The Harvest Food Bank is a non-profit organization that serves
    needy families in the Bridgeport, Connecticut area.
    • Founded by Glenda Bassin and Patrice Dunlap in 1996, The
    Harvest has grown from a small facility to a large, city-wide
    organization.
    • The Harvest founders attribute the success of their organization
    to one thing: using signage effectively.
  • 4. Signs From the Start
    • When The Harvest opened, Glenda and Patrice used a $200
    donation to purchase signs listing donation and pickup times.
    • Using more yard signs, they promoted an upcoming charity
    fundraiser that The Harvest was hosting.
    • Proceeds from the event would go towards The Harvest’s
    purchase of an actual storefront.
    • The fundraiser was a huge success, and soon The Harvest had its
    own home.
    • A metal yard sign was placed in front of the building, identifying it
    as The Harvest’s permanent location.
  • 5. Real Results
    • The Harvest has spent less than $5,000 on yard signs throughout
    its history. No other money has been spent on marketing.
    • The signs help keep the food bank busy, which now sees over 150
    families on a regular basis.
    • When donations are low, Glenda and Patrice place signs in family
    neighborhoods, which is all it takes to fill the shelves again.
  • 6. Business Recommendations
    • If you use signs properly, they can be very helpful for attracting
    attention to your business.
    •  
    • 7. Non-profit marketing budgets are very small, so signage gets a lot
    of attention for a reasonable price.
    •  
    • 8. Every business needs a professional sign at its entrance that
    identifies the business and lists the hours of operation.
    • Don’t skimp on this sign, as it sets the tone for your business; if
    poorly-designed, it could turn away customers.
     
  • 9. Way To Go, The Harvest Food Bank!
    Order your window signs today at
    Still have questions? We can help!
    Visit us online at www.signazon.com