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Yard Signs Case Study: Park Place Townhomes
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Yard Signs Case Study: Park Place Townhomes

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This case shows how an apartment complex is using yard signs to stay at capacity. Rather than wasting money on expensive advertising, Park Place Townhomes focused on creating an attractive complex and …

This case shows how an apartment complex is using yard signs to stay at capacity. Rather than wasting money on expensive advertising, Park Place Townhomes focused on creating an attractive complex and is now reaping the benefits.

Published in: Business, Real Estate

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Transcript

  • 1. Custom Window Signs, Car Signs & Banners
    www.signazon.com
  • 2. Yard Signs Case Study:
    Park Place Townhomes
  • 3. Property Overview
    • Park Place Townhomes, owned by Pristine Properties, was built in
    2006 in Evansville, Indiana.
    • Regina Bartz manages Park Place, which is situated just on the
    edge of Evansville, close to downtown.
    • Since its opening 5 years ago, the property has seen tremendous
    success and growth.
    • Bartzattributes this to a well-defined market position and
    effective use of advertising.
  • 4. Use of Signs
    • Park Place has a prime location, with consistent traffic passing
    the property on a daily basis.
    • A large metal yard sign was placed in front of the property with
    the name and phone number of the leasing office.
    • Smaller aluminum signs are used around the property which
    promote the key benefits of the property.
    • Park Place spent $3,000 on the permanent sigs.
    • 5. An additional $2,000/year is used for temporary signs promoting
    current leasing specials and property-wide
    events.
  • 6. Outcome
    • The entrance sign is the first impression that Park Place makes on
    visitors, which often leads to a lease.
    • Using only the signs for marketing, the property has never fallen
    below 85% percent capacity, and is usually at 90-95%.
    • 70% of residents renew their lease, which is incredibly-high for
    the leasing industry.
    • The formula has been so successful that Pristine Properties now
    uses only sign marketing at all 300 of its properties nationwide.
  • 7. Business Recommendations
    • Your entrance or welcome sign is the first impression customers
    have about your business.
    • Spend the money to make it look professional, attractive, and
    welcoming. This one-time expense will continue to pay off.
     
    • If you have a great location, play it up to your customers.
    • 8. Don’t focus on off-site advertising, as potential customers pass by
    every day—simply divert their attention toward you.
     
  • 9. Way To Go, Park Place Townhomes!
    Order your window signs today at
    Still have questions? We can help!
    Visit us online at www.signazon.com