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Yard Signs Case Study: Eastlakes Community Church
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Yard Signs Case Study: Eastlakes Community Church

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Marketing your church is very important to reach new members. This case shows how a growing Texas church used signage to build its identity and expand its congregation.

Marketing your church is very important to reach new members. This case shows how a growing Texas church used signage to build its identity and expand its congregation.

Published in: Business, Real Estate
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  • 1. Custom Window Signs, Car Signs & Banners
    www.signazon.com
  • 2. Yard Signs Case Study:
    Eastlakes Community Church
  • 3. Church History
    • Eastlakes Community Church was founded in 2007 in a high
    school gymnasium in Austin, TX.
    • Pastor Landon Michaels felt called to reach out to an un-churched
    community, so he formed a congregation with family and friends.
    • Over time, word began to spread about the church, which led to
    the purchase of land and building of an official sanctuary.
    • Now that the building is complete, Eastlakes is looking to “fill the
    pews.”
  • 4. New Sign Campaign
    • For membership to increase, the community had to know about
    the church and its new location.
    • Rather than pursuing high-dollar advertising, Pastor Michaels
    wanted to take a more ground-level approach.
    • Using $2,000 to purchase 100 yard signs, Landon distributed
    them among his members for display in the yards of their homes.
    • The signs identify the home as a member of the Eastlakes
    congregation.
  • 5. Results
    • The signs have worked wonders for bringing in new visitors.
    • 6. Church members use the signs as an opportunity to tell friends
    and neighbors about Eastlakes.
    • They signs have built a sense of accountability and community
    among current members.
    • New visitor attendance has increased by 48%, and current
    member attendance has increased by 60%.
    • After one month with the signs, 13 people joined the church.
  • Recommendations
    • Brand identity is very important for the success of a business or
    organization.
    • Offer your customers (or members) a way to connect with your
    brand individually.
     
    • Encourage word-of-mouth whenever possible.
    • 7. When happy customers (or members) tell others about your
    business or organization, word travels fast.
     
  • 8. Way To Go, Eastlakes Community Church!
    Order your window signs today at
    Still have questions? We can help!
    Visit us online at www.signazon.com

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