Winter Olympic Designs
Explained
By:
They’re Just Logos, Right?
Wrong.
Each logo is a symbol of the times and a
representation of the host city.
Add political ...
Keep In Mind:
• The 1940 & 1944 Olympic Games were
cancelled due to WW2.
• Computer assisted graphic design was
nonexisten...
A Time Before Logos
The designs mirrored popular artistic movements:

Art Noveau

FUTURISM

Bauhaus

minimalism
1924 – Chamonix, France
1928 – St. Moritz Switzerland
Did You Notice?
The first use of this logo was in 1928
1936 – Bavaria, Germany
1948 – St. Moritz, Switzerland
1932 – Lake Placid, USA
1952 – Oslo, Norway
1956 – Cortina d’Ampezzo, Italy
Did You Notice?
1956 was the first logo-centric design
1960 – Squaw Valley, USA
1964 – Innsbruck, Austria
1968 – Grenoble, France
1972 – Sapporo, Japan
1976 – Innsbruck, Austria
1980 – Lake Placid, USA
Did You Notice?
The last design went back to the poster theme.
…But Futurism influenced it instead of Art Noveau
1984 – Sarajevo, Yugoslavia
1988 – Calgary, Canada

(Poster shown, but please focus on the logo only)
1992 – Albertville, France
1994 – Lillehammer, Norway

(1994’s logo brought back the border one game)
1998 – Nagano, Japan
2002 – Salt Lake City, USA
2006 – Turin, Italy
2010 – Vancouver, Canada
2014 – Sochi, Russia
2018 – PyeongChang, South Korea
What Does This Teach Us?
• Each logo attempts to capture the spirit of
each game’s location or host city.
• There is a bat...
Expectations: Future Designs
• In the near future, Olympic logos will more
than likely be created with sanserif fonts.
• T...
Image References
Olympics Logo - http://gurugraphicsgroup.com/files/2012/07/Olympic.png
The Boston Pops Orchestra. John Wi...
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Winter Olympic Designs Explained

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Signazon.com's graphic design team interpret the logos of every Winter Olympic Game to date, offers insight on trends, and predicts the upcoming design of the new logo.

Signazon.com's graphic design team created the concept for Signazon.com's new website in 2013 and created thousands templates for all kinds of signage products including car magnets, decals, banners, and other marketing materials.

Published in: Design, Business, Technology
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Winter Olympic Designs Explained

  1. 1. Winter Olympic Designs Explained By:
  2. 2. They’re Just Logos, Right? Wrong. Each logo is a symbol of the times and a representation of the host city. Add political environments to that equation. Then factor in the artistic movements. And consider technological capabilities. We at Signazon.com can offer our knowledge in the art of graphic design to help you interpret the trends behind all the Winter Olympic Logos.
  3. 3. Keep In Mind: • The 1940 & 1944 Olympic Games were cancelled due to WW2. • Computer assisted graphic design was nonexistent until the invention of the mouse in 1970. • The 1992 Olympic Game was the last time both summer and winter Olympic Games were held in the same year.
  4. 4. A Time Before Logos The designs mirrored popular artistic movements: Art Noveau FUTURISM Bauhaus minimalism
  5. 5. 1924 – Chamonix, France
  6. 6. 1928 – St. Moritz Switzerland
  7. 7. Did You Notice? The first use of this logo was in 1928
  8. 8. 1936 – Bavaria, Germany
  9. 9. 1948 – St. Moritz, Switzerland
  10. 10. 1932 – Lake Placid, USA
  11. 11. 1952 – Oslo, Norway
  12. 12. 1956 – Cortina d’Ampezzo, Italy
  13. 13. Did You Notice? 1956 was the first logo-centric design
  14. 14. 1960 – Squaw Valley, USA
  15. 15. 1964 – Innsbruck, Austria
  16. 16. 1968 – Grenoble, France
  17. 17. 1972 – Sapporo, Japan
  18. 18. 1976 – Innsbruck, Austria
  19. 19. 1980 – Lake Placid, USA
  20. 20. Did You Notice? The last design went back to the poster theme. …But Futurism influenced it instead of Art Noveau
  21. 21. 1984 – Sarajevo, Yugoslavia
  22. 22. 1988 – Calgary, Canada (Poster shown, but please focus on the logo only)
  23. 23. 1992 – Albertville, France
  24. 24. 1994 – Lillehammer, Norway (1994’s logo brought back the border one game)
  25. 25. 1998 – Nagano, Japan
  26. 26. 2002 – Salt Lake City, USA
  27. 27. 2006 – Turin, Italy
  28. 28. 2010 – Vancouver, Canada
  29. 29. 2014 – Sochi, Russia
  30. 30. 2018 – PyeongChang, South Korea
  31. 31. What Does This Teach Us? • Each logo attempts to capture the spirit of each game’s location or host city. • There is a battle between simple and complex design themes - what is not popular now may be the theme 2 years later. • Finding the thin line between complexity versus minimalism is key.
  32. 32. Expectations: Future Designs • In the near future, Olympic logos will more than likely be created with sanserif fonts. • The Olympic Logo and its colors will be used in most designs. • Plan for the next candidate citys’ logos to be more complex or organic (less geometrical) – Why? It does not get more minimal than PyeongChang’s 2018 design
  33. 33. Image References Olympics Logo - http://gurugraphicsgroup.com/files/2012/07/Olympic.png The Boston Pops Orchestra. John Williams – Greatest Hits 1969-1999. Cond. John Williams. Rec. 2 Nov. 1999. Sony Classical, 1999. CD. 1924 - http://media-2.web.britannica.com/eb-media/57/84957-050-9D956BC5.jpg 1928 - http://www.99sportslogos.com/wp-content/uploads/2013/01/1928-Winter-Olympics-Logo-Switzerland.jpg 1932 - http://olympicartifacts.com/wp-content/uploads/2012/07/1932_w1.jpg 1936 - http://www.everseradio.com/wp-content/uploads/2012/07/1936-olympic-games-poster.jpg 1948 - http://24.media.tumblr.com/tumblr_mcxit8NlGg1rrcqu4o1_1280.jpg 1952 - http://www.regardemagazine.com/articles/wp-content/uploads/2010/02/1952-Oslo-N.jpg 1956 - http://digitalpostercollection.com/wp-content/uploads/2013/08/1956-Winter-Olympic-Games-Italy-Cortina-dAmpezzo-Logo1.jpg 1960 - http://vepca.files.wordpress.com/2011/01/die-olympischen-winterspiele.jpg 1964 - http://upload.wikimedia.org/wikipedia/en/d/d3/1964_Winter_Olympics_logo.png 1968 - http://hative.com/wp-content/uploads/2013/11/olympic-logos/grenoble-winter-1968-22.gif 1972 - http://www.regardemagazine.com/articles/wp-content/uploads/2010/02/1972-Sapporo-J.jpg 1976 - http://www.mentalfloss.com/sites/default/legacy/blogs/wp-content/uploads/2010/02/innsbruck.jpg 1980 - http://chasethepuck.com/wp-content/uploads/2013/12/1980-winter-olympics.jpg 1984 - http://andrewspaldingamer.files.wordpress.com/2010/03/winterolypicgames_1984_sarajevo_yugoslavia.jpg 1988 - http://2.bp.blogspot.com/_TwAbZhMGVEw/S2tdLWDvf5I/AAAAAAAAJwM/I4y60jUohuk/s1600/1988.jpg 1992 - http://upload.wikimedia.org/wikipedia/en/thumb/d/d1/1992_Winter_Olympics_logo.svg/1000px-1992_Winter_Olympics_logo.svg.png 1994 - http://upload.wikimedia.org/wikipedia/en/thumb/9/96/1994_Winter_Olympics_logo.svg/1000px-1994_Winter_Olympics_logo.svg.png 1998 - http://static2.wikia.nocookie.net/__cb20130622181059/logopedia/images/7/73/200px-1998_Winter_Olympics_logo_svg.png 2002 - http://images2.wikia.nocookie.net/__cb20100904045047/logopedia/images/e/e8/200px-2002_Winter_Olympics_logo_svg.png 2006 - http://away2travel.files.wordpress.com/2013/05/torino-2006-su-bianco.jpg 2010 - http://2.bp.blogspot.com/_RyTV8gwEeOQ/S3u2o-nRsMI/AAAAAAAABGo/LGgjzJjx4Y0/s1600-h/2000px-Vancouver_2010_logo.png 2014 - http://dvo53oxmpmca8.cloudfront.net/wp-content/uploads/2013/12/SOC_Olympic-logoRGB.jpg 2018 - http://static2.wikia.nocookie.net/__cb20130506214416/logopedia/images/e/e2/PyeongChang_2018.svg
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