What To Include In Your Marketing Message
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What To Include In Your Marketing Message

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Learn how-to write a marketing message for retail signs and advertisements that will attract new customers. Effective content requires effort, but it’s not impossible when you know what to say.

Learn how-to write a marketing message for retail signs and advertisements that will attract new customers. Effective content requires effort, but it’s not impossible when you know what to say.

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What To Include In Your Marketing Message What To Include In Your Marketing Message Presentation Transcript

  • Custom Window Signs, Car Signs & Banners
    www.signazon.com
  • What To Include In Your Marketing Message
    • Writing effective marketing content can be a difficult task. View slide
    • Businesses have a lot to say, and condensing that information into
    a quick, memorable sign or ad requires finesse.
    • It’s important to know what to include in this message and what’s
    not as important.
    • Here are the basic things to include when writing a marketing
    message:
    View slide
  • Business Name
    • Your business name needs to be clearly-visible on the ad or sign.
    • Your name should be a part of the design so customers know
    which business the ad or sign is promoting.
    • If you’re hanging a vinyl banner over your storefront or your ad
    encourages customers to visit your website, you can leave out the
    name to avoid redundancy.
  • A “Hook”
    • Your sign’s message needs to be attention-grabbing.
    • Use a low price, a bold title, or even a funny saying.
    • Many businesses create generic signs that don’t have a hook and
    consequently go unnoticed.
    • Your signs and ads have to stand out, so an exciting, humorous or
    interesting hook will get lots of attention.
  • Something Memorable
    • In addition to a hook, your sign needs to be memorable.
    • Humor goes a long way, but it’s not the only effective strategy.
    • When customers view your sign, they may not need your business
    right then, but when they do, you want them to remember you.
    • Use a catchy slogan, an unbeatable price deal, or a shocking
    message to stick in the mind of your customer.
  • A Call To Action
    • The goal of advertising is to encourage customers to contact you.
    • Include your contact information and ask the reader to use it!
    • List your address, your phone number, your website, etc—have
    some way for customers to take action after viewing your sign.
    • Your storefront should display your important contact information
    on the door or front window.
  • Nothing Else!
    • Beyond this, there’s not much else that your sign needs.
    • Many signs are cluttered with unessential information which
    creates a message that’s unfocused.
    • You don’t have to reveal everything on your storefront or in your
    advertisements.
    • The goal is to encourage customers to discover the rest for
    themselves on your website or in your store.
  • Feel like an expert now? Great!
    Order your window signs today at
    Still have questions? We can help!
    Visit us online at www.signazon.com