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How-To Write an Effective Yard Sign Message
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How-To Write an Effective Yard Sign Message

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It’s important to write a yard sign message that is interesting and compelling so that your viewer takes action. There’s a process involved to produce the best result, which is identified in this …

It’s important to write a yard sign message that is interesting and compelling so that your viewer takes action. There’s a process involved to produce the best result, which is identified in this slideshow.

Published in: Business, Real Estate

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Transcript

  • 1. Custom Window Signs, Car Signs & Banners
    www.signazon.com
  • 2. How-To Write an Effective
    Yard Sign Message
  • 3.
    • The goal of yard sign marketing is to bring you more business.
    • 4. It’s not enough just to purchase signs, put them on display, and let
    the customers come to you.
    • The design of your yard sign strongly contributes to its
    effectiveness.
    • Think through what you want to say and write it in a way that’s
    clear but also exciting.
  • 5. Step 1. Brainstorm Content
    • Think about why you want to display yard signs. What do you have
    to say?
    • Many businesses want to use sign marketing but don’t really have
    anything relevant or necessary to say.
    • Come up with a variety of ideas for the content of your yard signs.
    • 6. The more you have to choose from, the better
    the final result.
  • 7. Step 2. Draft Content
    • Narrow down your options to a core message.
    • 8. Yard signs don’t have much room for lots of text, so limit your sign
    to one primary goal.
    • Keep your content to roughly 4-5 lines—any less might look
    boring, but any more will look too cluttered.
  • 9. Step 3. Enhance Content
    • After drafting your content, revise your message to make it more
    exciting.
    • Use active voice, and motivate your reader to check out your
    business to learn more.
    • This is crucial for political candidates, real estate agents, and
    industry where sign marketing is highly-prevalent.
    • Make your signs as memorable as possible so they
    are worth the expense.
  • 10. Step 4. Edit Content
    • Once you’ve created an exciting, powerful message, look it over
    with a keen editing eye.
    • You generally don’t have room for everything that you want to say.
    • 11. The sign has to make a quick, bold impression or people won’t
    stop to read it.
  • 12. Step 5. Evaluate Content
    • Once you’ve edited your, step back and evaluate what you’ve
    written.
    • Test the message with your friends, family, and even your
    customers.
    • You’re spending money on these lawn signs, so make sure the
    message will be as effective as possible.
  • 13. Feel like an expert now? Great!
    Order your window signs today at
    Still have questions? We can help!
    Visit us online at www.signazon.com