How-To Market Your Cosmetics Business
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How-To Market Your Cosmetics Business

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There are many benefits to an independent cosmetics business, all of which can be used in your marketing to attract new clients and potential team members. View this slideshow for more information.

There are many benefits to an independent cosmetics business, all of which can be used in your marketing to attract new clients and potential team members. View this slideshow for more information.

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How-To Market Your Cosmetics Business Presentation Transcript

  • 1. Custom Window Signs, Car Signs & Banners
    www.signazon.com
  • 2. How-To Market Your
    Cosmetics Business
  • 3.
    • At-home cosmetics businesses are unique. They offer the
    flexibility of self-employment and the earning potential of large
    corporations.
    • When marketing your cosmetics business, there are a large
    variety of benefits that you should promote.
    • Different strategies will attract different types of customers.
  • Beauty Benefits
    • The most-obvious benefit of your cosmetics business is that it makes
    customers more-beautiful.
    • Show off before-and-afters, which show customers the profound
    effects of the makeup products you sell.
    • These can be used on your signs, in your email marketing, and in a
    book to pass around at your makeover parties.
  • 4. Skin Benefits
    • The products you sell also improve the skin of your customers.
    • 5. This is a tangible benefit which can connect with customers on an
    emotional level.
    • Your products can improve their health and well-being, not just
    make them look more-beautiful.
    • Use an emotional connection in all of your marketing efforts.
  • Social Benefits
    • Another focus of the cosmetics industry is building relationships
    among women.
    • Your goal is to book appointments and parties with your clients, which
    are fun and exciting social events.
    • Clients are more-likely to purchase more in a group because of
    positive feedback from the other group members.
  • 6. Monetary Benefits
    • Money is tight, so sell the benefit of direct interaction with a sales
    consultant to your clients.
    • They often pay less than in a store, plus your consultation and style
    tips are free.
    • Some clients might want to start their own at-home business.
    • 7. Building your team increases your revenue, so include the great
    business opportunity in all of your marketing materials.
  • 8. Personal Benefits
    • You’ve seen personal growth because of your business, so this can be
    a great draw for potential clients (and team-members) as well.
    • Connect with your clients on a personal level (even through something
    as simple as a car window decal advertising your business) so they feel
    welcomed and comfortable.
  • 9. Feel like an expert now? Great!
    Order your window signs today at
    Still have questions? We can help!
    Visit us online at www.signazon.com