How to Design Vinyl Banners for Your At-Home BusinessPresentation Transcript
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How to Design Vinyl Banners for Your At-Home Business
Advertising you’re at-home business is a crucial step in growing your business. Banner advertising is a unique approach for an at-home business because there is no storefront, but any home-run businesses can still take full advantage of the large, noticeable marketing abilities. A vinyl banner is an ideal way to promote your business at a tradeshow event or business gathering. Following a few simple pointers can help to create a custom banner advertisement that looks great and conveys your message.
Know your goal and determine your message before you start on your design.
Whatever your at-home business is trying to announce, your message should be very simple and direct.
Overloading your design with too much information will confuse customers and distract from your message.
Measure the area where you’d like to display the banner.
Small indoor banners are typically 2’x4’ or larger.
Outdoor storefront banners can range from 4’x8’ or larger.
The larger the banner, the larger your message, and the more visible your advertisement is.
Create Your Design
. As a new company, potential customers need to know how you can help them. Use a photographer or designer to create images that emphasize your business products or services and use images to represent your company.
Emphasize your images with a color scheme that matches your business logo and brand colors to start to build brand recognition.
The key to any good design is contrast.
Design with simple bold fonts that are easy to read.
Vinyl banners include metal grommets (holes) on each corner of your vinyl banner.
If your banner will go outside, consider the “outdoor” finishing option. This uses a thicker material and re-enforces the grommets.
If your banner is going on a banner stand or stakes, you’ll need pole-pocket finishing. This creates a pocket at the end of each banner that you can run a pole through and secure it to the stand.
A great message can be lost with a poor, overloaded design. Carefully edit your design and your message so your intended message is clear and visible. Advertising banners are an inexpensive and effective way to promote your pool company and create a first impression. Keep your first impressions strong with professional looking vinyl banners.
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