Creative Marketing Ideas for Jewelry Stores

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Learn unique and interesting ways to increase the business of your jewelry store. New and creative marketing strategies could be just what your store needs to survive the economic recession.

Learn unique and interesting ways to increase the business of your jewelry store. New and creative marketing strategies could be just what your store needs to survive the economic recession.

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  • 1. Custom Window Signs, Car Signs & Banners
    www.signazon.com
  • 2. Creative Marketing Ideas
    for Jewelry Stores
  • 3.
    • Luxury stores are having a difficult time in this economic
    recession.
    • When wallets tighten, sales of luxury products drop considerably.
    • 4. Look for ways to reach customers affordably and effectively.
    • 5. Great ideas can spur sales, so it’s always a good idea to try new
    things.
  • 6. Free Cleaning/Sizing
    • Look for ways to keep your customers coming back to your store.
    • 7. By offering additional services like free cleaning and resizing,
    you’re retaining customers and building their loyalty.
    • Every time they come in you have another sales opportunity.
    • 8. Add information about the services you offer to your points-of
    -purchase using vinyl decals.
  • 9. Sign Makeover
    • Capitalize on the opulence and high-class of your industry.
    • 10. Customers want to feel special when they come to your store, so
    use your signage to convey a sense of exclusivity.
    • Use etched glass decals on your door or window to list your
    business name and hours in an elegant font.
    • They can also be used as decorative touches on your display
    cases to give your store a unique and elegant look.
  • 11. Loan Program
    • The best way to sell more product is to show more product.
    • 12. When customers see your jewelry on their friends, family, and
    other influencers, they are more likely to buy it.
    • Loan some of your best-selling pieces to influential people in your
    town for important events that will be highly-visible.
    • Local “celebrities” like the city mayor, beauty pageant
    contestants, and even Homecoming or Prom queen
    candidates can all be wearing your jewelry during their
    big moments.
  • 13. Signature Events
    • Hosting events at your store is a great way to reach out to new
    customers.
    • Partner with local businesses to create an annual occasion that
    customers will anticipate.
    • This could be a sale preview or even an Engagement
    Extravaganza featuring your engagement rings.
    • Decorate for this event with window clings,
    which don’t have adhesive, so you can peel
    them off and save them for the next event.
  • 14. Home Parties
    • At-home jewelry businesses have become very popular as they
    allow customers to socialize while buying jewelry.
    • Target your best customers and see if they’d be interested in
    hosting an at-home party with their closest friends.
    • In return, offer your customer a discount off a purchase or even
    some free merchandise.
  • 15. Feel like an expert now? Great!
    Order your window signs today at
    Still have questions? We can help!
    Visit us online at www.signazon.com