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Car Sign Case Study: Moritz Moving Company
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Car Sign Case Study: Moritz Moving Company


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  • 1. Custom Window Signs, Car Signs & Banners
  • 2. Car Sign Case Study:
    Moritz Moving Company
  • 3.
    • Founded in New Haven, Connecticut, in 1992 by Samuel Moritz and
    his younger brother, Spencer, as a way to make money while in
    • Since then, the company has expanded considerably, now serving
    the entire New Haven area.
    • Here’s an interview with Samuel about what led to the success of his
    college start-up.
  • 4. What made you choose the moving industry?
    • To be honest, Spencer and I were just young college guys
    looking to make a few bucks. I had a pickup, and our friends were
    always moving to different apartments and in-and-out of the
    dorms, so we figured that was a great place to start.
  • 5. When did you realize that this was more than just a summer job?
    • While in college, I studied entrepreneurship and created a
    business plan on the side. After graduating, I was lucky enough
    to present my idea to a couple of investors, and they bought in.
    The rest, well, is history.
  • 6. What did you do once you got financial backing from investors?
    • The first thing I did was rent an office and officially hire my
    brother. We then purchased two new work trucks and trailers,
    and hired a part-time receptionist to book appointments.
  • 7. How did you advertise the company?
    • Well, it was tough at-first, because even with the backing we
    didn’t have enough for a formal advertising campaign. I knew we
    had the trucks, though, so I bought car magnets that said “Moritz
    Moving Company” and listed our phone number. I put them on
    the doors and the tailgates of the trucks so when people would
    see us around town they’d jot down our number.
  • 8. How much of a response did you get from the magnetic signs?
    • At first, not so much—I guess people just had to register who we
    were. After awhile, though, the calls really began to pick up. So
    much so in fact that our receptionist became full-time! I figured I
    could make the trucks even more visible, so I added car window
    decals to each of the rear windows, which only led to more calls.
  • 9. How does Moritz advertise now?
    • Now that we’re bigger, we have the budget to do more than just
    car signs, but we really don’t need to. The signs on my trucks are
    a little fancier, but I’m sticking to the same idea I had back then,
    and it’s working quite well.
  • 10. Way to go, Moritz Moving Company!
    Order your car signs today at
    Still have questions? We can help!
    Visit us online at