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Car Sign Case Study: Jerry's Jumpers
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Car Sign Case Study: Jerry's Jumpers

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  • 1. •Founded in 1992 in Madison, Wisconsin, by Jerry and Suzanne Clifton. •A bounce house rental and party supplies company. •Jerry saw bounce houses as a great money-making opportunity, as there wasn’t much competition in Madison at the time. •Over the past few years, however, competition has increased.
  • 2. •Jerry knew he had to focus on attracting as many customers as possible, since there are not a lot of repeat customers in the bounce house industry. •When Jerry came across a corporate client who continually needed his services, however, he tried to build a relationship. •He was able to build a partnership with several local churches, schools and dental offices. •These “corporate” clients have helped Jerry survive as the competition has swept up the one-time events like birthday parties.
  • 3. •Looking for ways to attract more customers, Jerry came across an ad for custom car magnets. •He’d never considered ordering vehicle signage—rather, he would hand out business cards at his events. •With the car signs, even if Jerry couldn’t reach everyone personally, they would still see his name and phone number. •When Jerry is driving all over town to different events, potential customers now see his business information on the side of the truck.
  • 4. •Suzanne also wanted to advertise for the business, so Jerry ordered a car window decal for the back window of her minivan. •The decal displayed a fully-inflated bounce house, the name “Jerry’s Jumpers,” and the business phone number. •Calls picked up as soon as the signs were installed, which was right at the beginning of summer—the peak season for Jerry and Suzanne.
  • 5. •The car signs were just what Jerry needed to deal with the competition. •The company has now added another truck and employee to the fleet, and Jerry ordered signs for it as well, hoping to continue the growth of his business.
  • 6. Way to go, Jerry’s Jumpers! Still have questions? We can help! Visit us online at www.signazon.com