•Founded in 1992 in Madison, Wisconsin, by Jerry and Suzanne
•A bounce house rental and party supplies company.
•Jerry saw bounce houses as a great money-making opportunity, as
there wasn’t much competition in Madison at the time.
•Over the past few years, however, competition has increased.
•Jerry knew he had to focus on attracting as many customers as
possible, since there are not a lot of repeat customers in the bounce
•When Jerry came across a corporate client who continually needed
his services, however, he tried to build a relationship.
•He was able to build a partnership with several local churches,
schools and dental offices.
•These “corporate” clients have helped Jerry survive as the
competition has swept up the one-time events like birthday parties.
•Looking for ways to attract more customers, Jerry came across an
ad for custom car magnets.
•He’d never considered ordering vehicle signage—rather, he would
hand out business cards at his events.
•With the car signs, even if Jerry couldn’t reach everyone personally,
they would still see his name and phone number.
•When Jerry is driving all over town to different events, potential
customers now see his business information on the side of the truck.
•Suzanne also wanted to advertise for the business, so Jerry ordered
a car window decal for the back window of her minivan.
•The decal displayed a fully-inflated bounce house, the name “Jerry’s
Jumpers,” and the business phone number.
•Calls picked up as soon as the signs were installed, which was right
at the beginning of summer—the peak season for Jerry and
•The car signs were just what Jerry needed to deal with the
•The company has now added another truck and employee to the
fleet, and Jerry ordered signs for it as well, hoping to continue the
growth of his business.
Way to go, Jerry’s Jumpers!
Still have questions? We can help!
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