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What was once considered the “resume-builder” of social networking sites has now come to pass with its Company Pages feature and stronger Groups offering. Armed with this, brands have the ability to build a community of strong advocates through awareness, recommendations, and referrals that are purely based on shared industries and/or interests. These are not only key drivers of online business but for offline business as well. This infographic outlines some of the changes we’ve seen in LinkedIn usage and adoption and how it should be a top resource for event professional looking to grow their online relationships as well as their business.