Meeting Data: It’s More Than Just Numbers


Published on

If you’ve found yourself asking, “How can I manage my expenses, maintain quality, and still achieve corporate objectives?” this free webinar is for you! Meeting industry experts: Amy Harris, CMP, SMMC and VP of SMM at SunTrust Bank and our VP of Client & Industry Relations, Mark Hubrich will guide you through the how, why and who of meeting management data.

This webinar covers:

-How meetings data is used
-How to best handle “The Request”
-What unique data is necessary to different management teams

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Meeting Data: It’s More Than Just Numbers

  1. 1. Meeting Data It’s more than just numbers Amy Harris, CMP, SMMC SunTrust Bank Mark Hubrich VP Client & Industry Relations SignUp4
  2. 2. Speaker Bios Amy Harris, CMP, SMMC Vice President Strategic Meetings Management SunTrust Banks, Inc. • 17 years in the meetings industry • Named an industry “Changemaker” by Corporate Meetings & Incentives magazine • Transformed the SunTrust meetings program from a decentralized program to a centralized and highly compliant SMM “Responsible for the oversight and management of the SMM program, technology suppliers, cost savings, ROI, compliance, and communication.” Mark Hubrich Vice President Client & Industry Relations SignUp4 • SignUp4 is a leading provider of global meetings software solution deployed in 23 countries around the world • 13 years in meeting industry “Responsible for developing & delivering solutions around meetings technology to serve the needs of some of the world’s largest corporations.”
  3. 3. Agenda What you should know 1 Who receives meeting management data and the type of information they require 2 Types of data to collect 3
  4. 4. How is Data Used? Savings Feedback Budgeting Financial Operations Data Internal marketing Strategic Compliance Benchmarking
  5. 5. Pitfalls of Data Data for Data’s Sake Paralysis by Analysis Volume vs. Value VS
  6. 6. “The Request” What You Should Know • Who is asking for the data? • Why do they need it? • What decisions are they going to make with the information? • When do they need it? • What other information do they need? o Clarifiers and disclaimers o Background information • Is this going to be an ongoing request?
  7. 7. Data Pyramid Concise CEO Strategic Operational Dept. Head Thorough Data Type
  8. 8. Who Needs What Data? Strategy Middle Management Savings Line Management Service Meeting Department Owner Operations Compliance Data Upper Management
  9. 9. Upper Management “What information can you give me that will let our shareholders know that we are managing assets correctly and keeping our costs under control?”
  10. 10. Upper Management Examples Strategic Decisions • • • • Total Trips Total Spend Compliance Valuable Savings Opportunities • Trending
  11. 11. Enterprise Spend on Vendor Data
  12. 12. Middle Management “How can I manage my expenses, maintain quality, and still achieve corporate objectives?”
  13. 13. Middle Management Examples • • • • • • Spending by Reporting Areas Missed savings opportunities Compliance Customer Feedback Value Comparisons and trends
  14. 14. Comparison Reports
  15. 15. Line Management “How can I get the most from my budget and meet the demands of my customers? (And how can you make it as easy for me as possible?)”
  16. 16. Line Management Examples • • • • • • • Department spend Spend per meeting Cost per attendee Customer feedback Compliance to policy Value Comparison to peers
  17. 17. Spend Per Meeting
  18. 18. Meeting Department Manager “What do I need to answer Management’s questions, make sure that the department is running correctly, and meet supplier requirements while supplying the correct service levels?”
  19. 19. Meeting Manager Examples • Operational data o People, efficiencies, effectiveness • Service level • Logistical information • Customer feedback • Management reporting needs o Standard o Ad hoc • Supplier information • Savings figures • Benchmark information • Internal customer • Meeting specific data • Meeting summary o Spend o Logistical
  20. 20. Collecting the Data What to Collect Specifics Why Meeting Data Who, What, When, Where Volume Forecasting Resource Management Value of Department Meeting Budget Data By Category, Client, Total Spend Financial Reporting Compliance Reporting Compliance Data Attendee reimbursement & expenses, Meeting Logistics Keep Company out of the headlines Value Add Data Cost savings, Cost Avoidance, Volume Discounts, Efficiencies, Customer Service Metrics Showcases why your job/ profession is important to the organization
  21. 21. Thank you for joining us! Visit us at these upcoming conferences Want 1CE hour toward Strategic Planning? Email