How to choose a keynote speaker for your event

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You're managing an important event with specific goals and objectives however a common goal shared by most event planners is to educate and motivate your attendees. Who better to accomplish this task than industry thought leaders? But how do you choose the speaker that's right for your specific event and most importantly your attendees?

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How to choose a keynote speaker for your event

  1. 1. Choosing Keynote SpeakersFor attendees of course! https://www.signup4.com/category/blog/
  2. 2. Recognize your audience http://www.flickr.com/photos/usnavy/
  3. 3. Things To Consider Gender, Age Industry Role Years of experience Interests http://www.flickr.com/photos/popculturegeek/
  4. 4. What’s the message? http://www.flickr.com/photos/adriarichards/
  5. 5. Session Objectives define the who, what, and most importantly WHY http://www.flickr.com/photos/shankbone/
  6. 6. If you’re unsure, ask!Conduct benchmark research and pre-event surveys to gather feedback. http://www.flickr.com/photos/nasa_goddard/
  7. 7. What are others doing right? What are others chatting about?What have your competitors done right?Who do industry experts recommend? Word of mouth is powerful! http://www.flickr.com/photos/shankbone/ http://www.flickr.com/photos/shankbone/ http://www.nndb.com
  8. 8. Clearly define expectations of the speaker http://www.flickr.com/photos/eschipul/
  9. 9. Who’s the best fit? Think fun but informative. Consider your budget limitations.http://www.flickr.com/photos/shankbone/ http://www.flickr.com/photos/zaneology/ http://www.flickr.com/photos/35560790@N03/
  10. 10. GOAL: You should always strive to do 3 things … Educate, Solve Problems, & Address Needs http://www.sciencebasedmedicine.org/index.php/the-trouble-with-dr-oz/
  11. 11. Research findings from Meetings & Conventions From 114 meeting professionals http://www.meetings-conventions.com/article_ektid50376.aspx
  12. 12. Remember your event and speakers need to be attendee driven. Speakers should nurture the learning. Express the WHY for their content. Offer solutions relevant to attendees. http://jeffhurtblog.com/2012/10/29/your-conference-primarily-focused-on-speakers-or-attendees/
  13. 13. Want to learn more?Visit our Knowledge Centerhttp://bit.ly/SAHgENCall or Email Us877.745.8526 or communications@signup4.com

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